Keyword Searching

A BRIEF tutorial

What is a Keyword

According to Google (the search giant):

A keyword is any word or short phrase that describes a website topic or page. - The more a keyword is used by searchers and websites the more attraction power it has.

Creating Keywords

• Think of similar terms- use a thesaurus

o For food--cuisine, diet, meals

• Combine different termso Italian Cuisine; Italian diet; Italian daily meals

• Let your results guide your search

Combining Keywords

Boolean Logic:

AND-- only if also

OR--either word

NOT-- do not include