keyword mapping: developing a content strategy that supports seo
TRANSCRIPT
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Keywords are what your visitors use to find your site
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Keywords establish relevancy with search engines
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Google isn’t stupid
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Why do you need a keyword map?
• Individual pages need to be optimized
• You want to be relevant for a range of keywords
• Keyword maps help make keyword research less messy
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What is a keyword map?
A keyword map is a way of organizing the keywords you want to target into a framework you can incorporate into your site structure.
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Setting up your keyword map
Image: wordtracker.com
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Google Adwords• Free tool (just create an Adwords account)
• Research terms that will establish RELEVANCY
• Ignore demand - you’re not the one bidding
At this point: Relevant Keywords ≠ Traffic Keywords
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Use LogicConsolidate & rearrange as you go
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The Framework Emerges
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Translating to WordPress
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Adding relevance to category pages
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Inbound Link Opportunity
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Relevant KeywordLinks
Most Recent Posts
Category Page “Updated” Every Time a New Post is Published
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Which Keywords Are Worth It?
• Low competition, relevant
• High search volume, relevant
• Ready to buy - low search volume ok
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Demand vs Supply
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Results for “Healthy Smoothies”
bit.ly/BrainstormTools
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Match Up Categories