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The Supply Chain Marcus Woodburn, VP, Digital Products Keys To Optimizing Your Digital Strategy A Long & Winding Road

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Page 1: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

The Supply Chain

Marcus Woodburn, VP, Digital Products

Keys To Optimizing Your

Digital Strategy –

A Long & Winding Road

Page 2: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 3: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

What should your digital strategy be?

Page 4: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

Half The World Is Planning

On Buying An e-Reader,

According To Survey

Page 5: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 6: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

FACT: 232,000,000 People Speak

English in India–Second only to U.S.

Page 7: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 8: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 9: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

What are the keys to

a successful

transition?

Page 10: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 11: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 12: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 13: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

But it isn’t pretty…

Page 14: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 15: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 16: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 17: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties
Page 18: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

Faber Launches

'pay-what-you-want' e-Book

Page 19: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

Business Models - as diverse as

they are confusing

Subscription Model

Perpetuity Model

Pay as you go

Selling chapters

Advertising Model

Agency

Page 20: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

Turn-Key Solution

Access to a World-Wide Network

Contract Management by Ingram

Normalized Sales Reporting

Flexible Retail Partner Selection

Secure Content and Metadata Distribution

Page 21: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

The past is really the future..

Page 22: Keys To Optimizing Your Digital Strategy A Long & Winding … pdfs/Supply chain 2010/Supply Chain FBF - Marcus...Strachan ramps up the tension, as Gwenni is caught between loyalties

Marcus Woodburn

Vice President, Digital Products

[email protected]

Visit our Booth:

Hall 8, M902