keynote from cloud expo west, november 2010

Extreme Performance for Your Cloud Platform

Mike PiechSenior Director, Product Marketing

Mohamad Afshar, PhDVice President, Product Management

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.

The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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What is Cloud Computing?

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

This cloud model promotes availability and is composed of:

NIST Definition of Cloud Computing

Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

This cloud model promotes availability and is composed of:

Source: NIST Definition of Cloud Computing v15

3 Service Models• SaaS• PaaS• IaaS

4 Deployment Models• Public Cloud• Private Cloud• Community Cloud• Hybrid Cloud

5 Essential Characteristics• On-demand self-service• Resource pooling• Rapid elasticity• Measured service• Broad network access

http://csrc.nist.gov/groups/SNS/cloud-computing/cloud-def-v15.doc

Cloud Computing Has Exploded in 2010

Source: Gartner. Leading in Times of Transition. The 2010 CIO Agenda * New question for that year

Most Enterprise Cloud Effort is Private or Hybrid

© 2010 Oracle Corporation

What best describes your current or planned deployment model for cloud?

Source: Oracle CIO Summit, March 2010

Much Private Cloud Effort Focuses on PaaS


What Type of Private Platform and Infrastructure Cloud Services Is Your Company Providing?

Source: Preliminary findings from the IOUG ResearchWire member study on Cloud Computing, conducted in August-September 2010.

Most Popular: Application Server and Database

PaaS 50.8%

IaaS 43.2%

Application server platform as a service 24.7%

Database platform as a service 21.4%

Identity as a service 4.7%

Compute as a service 10.2%

Storage as a service 18.1%

Software development and test as a service 14.9%

Don’t know/unsure 20.5%

None 37.2%

Public Cloud

Challenges to Enterprise Use of Public Cloud

Challenge

• Control over service• Control over security• Total costs

Response

• Only non-mission-critical applications on cloud?

• Stay with private cloud?


• Integration with legacy• Cloud-friendly packaging

• Use the right software on public cloud!

Management

Full Oracle Software Stack Certified and Supported on Oracle VM on Amazon EC2

• Fully certified and supported:- Oracle VM- Oracle Linux- Oracle Database- Oracle Fusion Middleware- Oracle Applications

• E-Business Suite• PeopleSoft• Siebel

• Use existing Oracle licenses• Oracle Unbreakable Linux

Support and Amazon Premium Support

• Amazon Machine Images (AMIs) based on Oracle VM Templates


Oracle Platform-as-a-Service on Savvis

Savvis Management Portal• SavvisStation

PaaS customer interface• Oracle Virtual Assembly Builder

PaaS solution options• WebLogic Server EE or SE• Oracle Database EE or SE

IaaS solution options• Oracle Linux• Oracle VM


Savvis Station

Cloud Infrastructure

• Reliability

• Performance

• Flexibility

• Capacity

• Space

• Reliability

• Performance

• Flexibility

• Capacity

• Space

Pressures on Infrastructure


Reduce Costs

Accelerate Deployment

Simplify Management

Central IT

Improve Efficiency

Line of Business

Grow Revenue

Speed Time-to-Market

Guarantee Service Levels

Scale on Demand

• Reliability

• Performance

• Flexibility

• Capacity

• Space

Approach: Unique Environments for Each App

Pros• Optimize stack for each app• Update and scale each app

independently of others• Some cloud, some non-cloud

Cons• Heterogeneous environment,

hard to manage• Low utilization and

economies of scale• Cost of Managing disparate• Lots of building


JVM

App Svr

Svr

OS

App

App

JVM

App Svr

App

JVM

App Svr

App

JVM

App Svr

Svr

OS

App

JVM

App Svr

Svr

OS

App

Approach: Virtualize

Pros• Easier management• Better utilization

Cons• Virtual sprawl• Provisioning and scaling not

application-specific or application-aware

• Harder diagnostics and management

• Still lots of building


JVM

App Svr

App

Svr

Virtualization

Svr Svr Svr Svr Svr

JVM

App Svr

App

JVM

App Svr

App

JVM

App Svr

App

JVM

App Svr

App

JVM

App Svr

App

Both Approaches Require Assembly


The Ideal: No Assembly Required


“No Assembly Required” IT:Engineered Systems


The 21st Century Datacenter

“With our migration to Exadata V2 we've seen a

17x performance improvement, having

made no changes to our application.”

“Our continued investments in resources and technology,…..,is providing advertisers and publishers with the increased performance, usability, and innovation that will help drive strong revenue growth today and in the future.”

“…. enables us to access business data 30 times faster. This translates into faster decision making than our competition, more accurate segmentation of our database, and the ability to focus our attention on new business lines―all of which improve service to our 1.3 million customers.”

Exadata achieved over 6,000 inserts per second during an OLTP execution, IBM P595 reached only 4,000, Exadata 1.5X more inserts over the same period

Query results improved

tremendously, some to the scale of a 100x

Query results for video service improved 4X and application response time stabilized.

"We implemented it in a record four days

from delivery prior to Christmas to provide

a dev/test environment to a

number of projects," a statement from the

bank said….. The machine will enable the Commonwealth

Bank to provide database as a service

One customer saw processing time drop from 3.5 hours to 27

minutes, while another customer

saw a performance boost of 300x

Piper Jaffray

Some Initial Responses to Engineered Systems

What Does It Take to Build a Cloud?

Key Enablers for Cloud

Engineered Foundation

Elastic Capacity

Fast Deployment+ + Self

Service+ +Security

Engineered Foundation: Oracle Exadata Database Machine

• Fastest for OLTP and Data Warehouse

• Best OLTP and Data WarehouseCost/Performance

• 100% Fault-Tolerant

• Scalable On-Demand

Oracle Database Server Grid•2 8-socket Intel servers•128 cores•2 TB DRAM

Unified Network•40 Gb/sec InfiniBand•880 Gb/sec total throughput•10 Gb Ethernet to datacenter

Storage Grid•14 storage servers•5 TB flash storage•336 TB disk storage


Engineered Foundation: Oracle Exalogic Elastic Cloud

Oracle WebLogic Server Grid•360 cores•2.8 TB DRAM•960 GB solid-state disk

Unified Network•40 Gb/sec InifiniBand•1.2 ms latency•10 GB Ethernet to datacenter

Storage Grid• 40 TB SAS disk• 4 TB read cache• 72 GB write cache


• Fastest Java Performance

• Best JavaCost/Performance

• 100% Fault-Tolerant

• Scalable On-Demand

Engineered Foundation:Extreme Java Performance

Internet Applications• 12x improvement• Over 1m HTTP requests/sec• All Facebook’s Web traffic on 2 racks

Messaging Applications• 4.5x improvement• Over 1.8m messages/sec• All Chinese Rail ticketing on 1 rack

Database Applications• 1.4x improvement• 2m JPA ops/sec• All eBay product searches on 1/2 rack


Engineered Foundation:Complete Cloud Lifecycle Management


Setup Cloud Infrastructure

Build App and Package as Assembly Setup Cloud

Policies

Deploy

Scale Up/Down

DecommissionMonitor

Patch

Fast Deployment: Virtualization and Assemblies


Hypervisor Hypervisor

Hypervisor Hypervisor

Web Tier

AppTier

Database Tier

App Svr

App Svr

SOA Svc

Web Web

DB DB

VM VM VM VM VM

VM VM VM VM VM Assembly Builder

Assembly

Metadata

Assembly

Metadata

Assembly

Metadata

Assembly

Metadata

Assembly

Metadata

Elastic Capacity: App Server and Database


Dept App 1

Dept App 2

Shared Service

Shared Service

Oracle Enterprise Manager

Shared Service

Dept App 1

Sense demand spike

Application Grid with Oracle WebLogic Suite

Database Grid with Oracle RAC, ASM, IMDB Cache

Sensedemand

spike

WebLogic Server cluster nodes

Coherence data grid nodes

Oracle Database RAC nodes

Sense demandspike

Adjust capacityAdjust capacityAdjust capacity

Security: Data

Database Vault

Audit Vault

Database Firewall

Data Encryption

Backup Encryption


Identify Provisioning

Security: Policy-Based Identity Provisioning

NewEmployee

HRMS ReconciliationEngine

Identity

Store AccessPolicy Workflow ConnectorUser

Group

NewContractor

ApprovalSelfRegistration

Role Manager

Role Manager

On-Premise

Applications

SPML

Self Service: Next-Generation Cloud Development

Data Model

Business Logic

UserInterface

BusinessProcess

BusinessIntelligence

Unified Multi-Tenant Aware Metadata Manager

Layered, Multi-tenant Aware Metadata Customization

Business User Extensibility

Page Composer

Report Composer

ProcessComposer

Data Composer

Open Scripting – Groovy, Java, Other Languages

Developer


Key Enablers for Cloud

Engineered Foundation

Elastic Capacity

Fast Deployment+ + Self

Service+ +Security

Engineered Systems:Best Foundation for Cloud


The 21st Century Datacenter

keynote from cloud expo west, november 2010

Technology

minimal management

configurable

demand network

service provider

cloud computing

rapidly provisioned

shared pool

nist definition