keynote: digital asset management in the cloud: lessons learned from miramax by denise evans
TRANSCRIPT
Background - 2011 • Miramax Film Library
– 700 titles acquired from Disney in 2010 – Disney provided a vast amount of scanned documents
• Advertising & Publicity content, Legal & Production documents
• Needed a way to store all of this data – Start-up with no infrastructure in place – Implement Contract & Rights management system – Aggressive 90 day timeline
Choose a Tool
• FILMTRACK Selected
– SAAS and hosted – enabled use of remote support teams
– Affordable
– Configurable - but also had 80% of what we needed
– Staff had deep knowledge of Media Contracts Management
– Reports were Excel based, so easier to change and tweak for our needs
Assemble Teams, Get Ready, GO • Team 1: Legal - Contracts
– 25 attorneys, paralegals and contract management specialists – Remote team – 13,951 licensor and licensee contracts reviewed
• Team 2: IT – 4 engineers – Lean team – Data ingestion and metadata configuration
• Team 3: Legal – Music Clearance – 6 attorneys – reviewing music clearances -remotely – Remote team
• Team 4: Contract Admin – 5 remote Contract admin specialists, data entry and review
Design Complete • Configure dimensions (Rights, Territories, Languages,
Contract types, etc) • Convert Disney legacy data • Load Assets • QC • Report Avails • QC • Go Live
Empowered the Salesforce
– Domestic and International Salesforce (US, UK, AUS)
– 90 days team trained and running reports
– Ability to directly interface with system
– Access to accurate & real-time data
– Configurable reports based on client needs
– Confident Salesforce
Metadata Standards
• Critical success factors
– Fluid knowledge sharing of Service Provider Partner and Miramax
– Input from creative and business teams helped capture nuances of evolving film industry
• Proof in the pudding
– Only small tweaks required post implementation
Current Needs continue to evolve
• 3 Libraries acquired – Revolution – 42 titles
– Goldwyn – 64 titles
– Morgan Creek – 103 titles
– Generally able to ingest and start selling with-in 30 days after acquisition
– Additional 100K assets added to Extranet
New content being supported
• 2 Theatrical releases
• 2 TV series
• 25 – Development projects
• Implementing Biz Affairs module
Screener Tracking up and running
• Implemented RightsTrade for screener sales campaigns
• Utilizes existing title metadata from Filmtrack
• Full viewer tracking and reporting
• This includes new content trailers as well
Current Challenges
• Still filling in missing metadata across library
• Looking to engage available services to assist with data tagging and data classification
• Long term continue to mine library for short form
• Continue to only consider Cloud solutions
Keeping up with the Sales Force
• The Contract Management solution has grown with Miramax and continue to grows
• Monthly enhancements continue to flow • Better able to mange short AVAILS windows and
highlight Restrictions and holdbacks • Looking forward to more API capabilities • Looking forward to more data ingestion tools due
to the acquisitions of Libraries.