keynote appmarketing sept 2011
TRANSCRIPT
Efficient appvertising
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What is appsfire?
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The ultimate discovery suite We help developers in getting their app
discovered, downloaded and used efficiently
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international reach: US, Europe, Asia
What makes us unique?
powerful and engaging visual discovery
3 million user base social discovery: connect to your friends’ apps
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Getting the first users is super easy
andFREE
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• Make a GREAT app (design, icon, simplicity)
• Tease like a movie trailer
• Ping Bloggers
• Make it Free for a day - price shifting (not an android)
• Get featured by APPLE or GOOGLE
• reach rapidly 50k/100k users
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But then....
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SO YOU’RE START THINK APP MARKETING
MEANING APP DISCOVERY
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• Barter / cross promotion
• App networks: openfeint, mgmoco, scoreloop
• Iterate often: a new release is a message to your users
• Work your metadata
• Localize: X downloads
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FREE MARKETING IS NOT ENOUGH
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COST OF NEW DOWNLOAD: $0.5/1
COST OF NEW PAID APP DL: $1.5/ 2+
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BAD NEWS:
IT’S NOT ENOUGH!
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RETAINING IS MORE DIFFICULT THAN ACQUIRING
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• Consider users NOT downloads
• Listen and talk to users
• ask and answer feedback
• Animate
• inform and keep up to date
• tease / notify
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