Live Chat Software and Service

KeyTac(cstoBoostWebsiteConversionsandHowtoUseLiveChatforLeadGenera(on

PresentedByJamesBert,VP&Co-FounderKennethLee,DirectorofMarke(ng

KennethLeeDirectorofMarke(ngkenneth@apexchat.comTwiMer:@apexchat

ConversionScience

C=4m+3v+2(i-f)–2a

C=Probabilityofconversionm=Mo(va(onofuser(when)v=Clarityofthevalueproposi(on(why)i=Incen(vetotakeac(onf=Fric(onelementsofprocessa=Anxietyaboutenteringinforma(on

Source:Marke(ngExperiments

F-PatternforDesktopReading

Source:NielsenGroup

CenteredTopHalfforMobileReading

Source:Briggsby

Click-to-CallCampaignstoBoostConversion

Source:Google

Click-to-CallCampaignSetup

Source:AdwordsSupport

VisualsAddComprehension

Source:TheNeedforVisualCommunica(onByAmyBallieM

VisualsGetMoreVisitors

Source:TheNeedforVisualCommunica(onByAmyBallieM

VideosLiftConversion

Source:TheNeedforVisualCommunica(onByAmyBallieM

JamesBertVicePresidentandCo-Founder

Phone:925-237-9208Cell:925-202-85006601OwensDrivePleasanton,CA94588

Overview•  WhatisLiveChat?•  Howdoesitwork?•  Whydoesitwork•  Whochatswithvisitors?•  Importantfeatures

WhatisLiveChat? •  Proac(veorsta(cchatinvita(onappearsinvi(ngawebsitevisitortochatwithabusinessrepresenta(ve

•  Appearsondesktop,mobile,andtablet•  Purposeistoconvertmorewebsitevisitorsintoprospects

ExampleofLiveChat

HowDoesitWork? •  Javascriptcodeprovidedforinser(ononwebpages•  HTML,WordPress,WIX•  Customscriptusedbychatagentstoconversewithwebsitevisitorsiscreated

•  Turnedon

WhyDoesitWork? •  Phoningnotappropriate•  Fillingoutformstedious•  Publicbecomingmoreaccustomedtointeractviachat•  Anotherwaytocommunicatewiththebusiness•  Animatedinvita(onimprovessearchchoice•  Firm-customerservicefocused•  Firmappearstobelarger•  24/7/365representa(on

WhoChatswithVisitors?

•  Managedbyoutsourcedstaff•  OwnStaff•  Combina(on

ImportantFeatures •  Easytoimplement•  Lowcostofentry•  Customizedscriptsusedbyagents•  Invita(ondesignchoices•  Invita(onpresenta(onchoices•  24/7/365•  Exit-PopUps•  MobileOp(mized

SMSTextMessaging

AdditionalImportantFeatures•  Abilitytoconnectavisitortotheofficebyphonefromwithinthechat

•  FastLeaddeliverybyemailand/ortextmessage•  AbilitytointegratewithCRMsystems-Salesforce,Captorra,InfusionSoj,BlueOrchid,HubSpot,etc.

•  Payonlyforqualifiedleads•  Chatflexibilityastowhocantakechats–outsourced,internal,orcombina(on

•  ChatwithvisitorsinSpanish•  Nolongtermcommitment

Questions?