key focuses for launch
DESCRIPTION
Key Focuses for Launch. Secure High Quality Product Launch Functional and Aesthetically Pleasing Website Search Engine Optimization (SEO). www.PurePearls.com. Importance of SEO. First and Foremost it is FREE! Reaches a Large Targeted Audience - PowerPoint PPT PresentationTRANSCRIPT
Key Focuses for Launch
•Secure High Quality Product•Launch Functional and Aesthetically Pleasing Website •Search Engine Optimization (SEO)
www.PurePearls.com
Importance of SEO
• First and Foremost it is FREE!
• Reaches a Large Targeted Audience
• Increases Credibility with Consumer
www.PurePearls.com
A. Cleanly Built Website1. Put Content on HTML Pages
Rather Than Dynamic2. Put Sitemap on Website3. Make All Links Easily
Accessibly for Spiders4. Put Keywords in Your Links
SEO Strategies
www.PurePearls.com
B. Quality Targeted Content1. Keyword Rich2. Readable for Consumers3. Individual Pages for Each
Keyword
SEO Strategies (cont.)
www.PurePearls.com
C. Build Strong Incoming Links1. Industry-Related Sites2. High Page Rank3. High Traffic4. Write Articles
SEO Strategies (cont.)
www.PurePearls.com
SEO Strategies (cont.)
D. Keyword Density1. Compare With Other High
Ranking Sites2. Use Tools (ie:
www.Keyworddensity.com)3.Do Not Over Saturate
www.PurePearls.com
SEO Strategies (cont.)
E.Webmaster Forums1. SearchEngineForums.com2. SEOChat.com3. HighRankings.com
www.PurePearls.com
What is PR?“Public Relations: Business, organizational,
philanthropic, or social function of managing communication between an organization and its audiences. There are many goals to be achieved by the practice of public relations, including education, correcting a mistruth, or building or improving an image.”
-Courtesy of Wikipedia
www.PurePearls.com
What PR Companies Do?
• Product Placement
• Press Releases
• Human Interest Stories
• Celebrity Placement
• Gift Bags
www.PurePearls.com
DIY Public Relations
• Build List of Targeted Editor Contacts
• Create Press Kit
• Send Product Samples
• Send Press Releases– www.prweb.com– www.prfree.com
• Follow-upwww.PurePearls.com
Marketing Bonus• Loyalty Program• Referral Program• Affiliate Program• Coupons• Monthly Specials• Newsletters • Strategic Alliances
www.PurePearls.com
Value-Added Products
• Needs to be Thoughtful
• Perceived Value
• Adds to the Buying Experience
www.PurePearls.com
Branding: What’s in a Name?
• Simple & Easy to Remember
• Needs to Have Positive Value
• Unique
www.PurePearls.com
Achieving Credibility
• Public Relations• Testimonials• Brand Awareness• Solid Return Policy• Connect with Customers
– Tell your Story– Appear Available
www.PurePearls.com
Maintenance Stage
• Find Innovative Products
• Stay on Top of New Marketing Strategies
• Continue Using Strategies that have Worked
• Maintain Same Philosophy Throughout– “Customers Are Your Business!”
www.PurePearls.com