Kerrang! Fact File

By Corey Plant

Basic Facts

Name: Kerrang!

Tag Line: Live Life Loud

Publisher: Bauer Media Group

Editor: James McMahon

Frequency: Weekly

Circulation: 42,077

Founder: Alan Lewis

First Issue: 6th June 1981

Based: London

Cost??£2.20 to purchase weekly from a newsagents.

http://www.greatmagazines.co.uk/store/displaybrand.asp?sid=4279&gclid=CIeQrMmZnbYCFXHLtAodL

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On What Other Media Platforms Can You Find This Brand?

Who it the target audience?

The magazine appeals to a specific niche audience because it concerns topics and themes that are relevant to people who listen to and are interested by rock music and its background. Kerrang! identifies its audience as ‘individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty’.

What is the readership profile?

Audience of rock fans is made up of 60% males and 40% females with Kerrang!’s demographic fall into social class D-C. The predominate ethnicity of the readership is white British with a target population of 16-24 year olds. The magazine’s psychographic is defined as ‘people who aspire to be respected among other people and people who wish to have a high paid job.’

Readership

Role within the UK Industry?

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