KENWOOD: CONTENT EXAMPLES

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Our winemakers perform the crucial task of tasting the wine as it ages, a step vital to the winemaking process. Not only does this ensure quality, it reminds us of past harvests, and all of the details that went into each barrel of wine.

Kenwood Vineyards

Kenwood Vineyards #Winter is the season to slowthings down and contemplate life’s subtle joys. Our #Sonoma County Cabernet Sauvignon is perfect for chilly nights. Its aromas of cherry, plum, and blackcurrant blend with notes of licorice and #nutmeg for a perfect winter #wine.

While winemaking is hard work, patience is just as important. Our barrel room red wines can attest, spending time in oak barrels that impart an unmistakable oak flavor.

Kenwood Vineyards

Kenwood Vineyards The elements are essential tothe winemaking process. See how 1,500 hours of Sonoma sunlight gets crafted into a single sip by clicking the link in our bio to watch our next film: Crafting the Sun.

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P H O TO A S S E T S / V I D E O S T I L L S

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F L AV O R E D N O T E S Kenwood Vineyards

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loremWe’ll bring to life our wines through visual interpretations of their fragrant aromas

For launch, we’ll partner with 10 Instagram influencers by sending them a box containing a specific varietal’s “aromas” and inviting them to literally make art from these ingredients.

L I V I N G L O G O Kenwood Vineyards

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Derived from ancient uplifted seabed, with a dusting of volcanic ash, the Russian River Valley’s soil feels like moon dust. But more importantly, it makes our Sauvignon Blanc vines struggle for more flavor, more focus and deeper character.

Our logo has a story worth sharing, so we’re going to bring it to life in social posts by using the elements that make Sonoma unique to recreate the logo.

E L E M E N T S Kenwood Vineyards

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The elements are essential to the winemaking process. See how 1,500 hours of Sonoma sunlight gets crafted into a single sip by clicking the link in our bio to watch our next film: Crafting the Sun.

We’ll extend our films’ shelf life by using both final and original files to create a library of content: 15sec clips directly cut from final films, featuring one scene as a looping video or cinemagraph, photos relevant to the film.

M E E T T H E M A K E R S Kenwood Vineyards

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“The sun does my job for me. At Kenwood, we pull our Cabernet leaves back just enough for the sun to directly contact the grapes. To give them the perfect tan.”

Our winemakers pour their hearts into each harvest — this is not wine by recipe.

We’ll feature them in cinemagraphs and show the homespun details of how they rise with the sun and work into the night to make each bottle perfect

M E E T T H E M A K E R S Kenwood Vineyards

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Our winemakers pour their hearts into each harvest — this is not wine by recipe.

We’ll feature them in cinemagraphs and show the homespun details of how they rise with the sun and work into the night to make each bottle perfect

F R O M V I N E TO W I N E Kenwood Vineyards

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As the wine matures, we sneak a taste. It’s an important process to ensure proper flavor development, but it’s an enjoyable one, too.

We’ll let our Quality Appreciator see through our eyes the unique process involved in pulling the best wines from Sonoma through a content series documenting the grape’s journey from seed to sip.

F R O M V I N E TO W I N E Kenwood Vineyards

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We’ll let our Quality Appreciator see through our eyes the unique process involved in pulling the best wines from Sonoma through a content series documenting the grape’s journey from seed to sip.

M O M E N T S / TO P I C A L Kenwood Vineyards

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Celebrate National Book Day by curling up with a glass of wine and a good book. May we suggest Jack London’s Valley of the Moon, inspired by London’s beloved Sonoma Valley.

We’ll inspire consumption occasion on days of celebration that align with our brand.

M O M E N T S / TO P I C A L Kenwood Vineyards

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Celebrate National Book Day by curling up with a glass of wine and a good book. May we suggest Jack London’s Valley of the Moon, inspired by London’s beloved Sonoma Valley.

We’ll inspire consumption occasion on days of celebration that align with our brand.

S O U N D S O F S O N O M A

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Our audience has seen Sonoma, but most of them have never heard it. We’ll use the natural sounds that occur every day in Kenwood’s Vineyards to help our audience experience Sonoma.

Kenwood Vineyards Have you heard the sounds of Sonoma? Turn on your volume for a listen. This breeze that sweeps through the Russian River Valley keeps our grapes from getting too warm in the afternoon sun.

PAT ’ S P I C K S Kenwood Vineyards

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Break up the illustrated infographic on our head winemaker’s favorite locales into a content series highlighting them using actual photography with a “Pat’s Picks” IRL lockup.

Kenwood Vineyards The next Pat’s Pick: Copperfield’s Books is Chief Winemaker Pat Henderson’s favorite local bookshop. With an independent, local vibe, it is a great place to snag a new novel or catch an author's reading.

S I X R I D G E S Kenwood Vineyards

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Tease and announce the new range of wines.