kentico connection 2014 boston harness the power of marketing automation
TRANSCRIPT
Road Map
Why use Marketing Automation ?
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How to use Marketing Automation in Kentico EMS
Real World Examples
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By the way: Marketing Automation = MA
What is MA
Software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Why MA Wins
One fifth of companies adopting marketing automation boost
revenue 75% or more
Source: VentureBeat
89% of marketers said email
was their primary channel for lead generation.
Source: Forrester Research
Why MA Wins II
89% of marketing departments had no year
over year change in budget or resources
89% 76%
76% of marketing
departments have new
responsibilities
Why MA Wins III
Only 16% of North American B2B companies utilize marketing automation
Source: SiriusDecisions
Why MA Fails
• Picked the wrong solution
• Missing integration to make it an all-in-one solution
• Not training your Staff
Solicit Product Reviews
Reviews produce on average an 18% uplift in sales
63% of customers are more likely to make a purchase from a site that has user reviews
The Result
20% revenue growth year-over-year
Partially attributed to digital marketing and Social Media efforts
Kentico MA Extensibility
• How to customize activity tracking to enable more MA
• Sample code snippets for creating custom MA actions
• How to push leads to Zoho CRM via MA
What We Learned
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Why use Marketing Automation ?
How to use Marketing Automation in Kentico EMS
Reviewed some Real World Examples
Remember
MA wins because it makes it about the customer
Kentico makes MA a fully integrated piece of your online marketing
One last stat
Questions
Check out the Kentico Rocks Podcast:
Thank youEmail: [email protected]
Web: http://www.bizstream.com
Blog: http://www.mcbeev.com
Twitter: @mcbeev
LinkedIn: http://www.linkedin.com/in/brianmckeiver