COMPANY PROFILE & HISTORY

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FILEThe beginning of a deliciously healthy habit...

First introduced in Coral Springs, Florida in August 1991 by John Y. Brown, Jr. (former

governor of Kentucky and one of the original developers of Kentucky Fried Chicken) and

Kenny Rogers (the entertainer)

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FILEThe beginning of a deliciously healthy habit...

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FILEThe beginning of a deliciously healthy habit...

Both men were drawn to the idea of serving home-style family

foods based on a menu, which is centered around wood-fire

rotisserie chicken. Their unique marinade and spice formula,

combined with wood-fire roasting in a specifically designed

rotisserie, became the basis of a breakthrough taste in rotisserie

chicken. The menu, design and service style were created to

position the concept midway between quick-serve and casual

dining (Fast Casual Dining)

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FILEThe beginning of a deliciously healthy habit...

Brown pursued an opportunity to provide healthy and delicious

food through roasting in a fast food environment.

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Opened its first store in the Philippines on

March 28, 1995 in Alabang Town Center

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FILEOur Famous Roasted Chicken…

Compared with fried chicken, Roasted Chicken provides: 51% less sodium 43% less fat 29% less calories

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KRR International PHILIPPINES – 41 StoresMALAYSIA – 70 StoresINDONESIA – 9 StoresSINGAPORE – 7 StoresCHINA – 3 Stores

Joint-Venture Stores:BRUNEIBANGLADESHINDIAQATAR

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Types of KR Stores in the Philippines:

Free-StandingMall-Based

*Full-Service*Semi-Enhanced Self-Service

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Kenny Rogers Organization:

PRESIDENT BERNADINE T. SIY (BTS)EXEC. VICE PRESIDENT FREDERICK T. SIY (FTS)GENERAL MANAGER REA V. CRUZ (RVC)CHIEF FINANCE OFFICER NORMAN T. RAQUEL

(NTR)OPERATIONS DIRECTOR MARISSA SAN DIEGO

(MSD)MARKETING DIRECTOR MEGGIE JOSEHRD MANAGER TRICIA F. CANAPICONSTRUCTION AND SERVICE ENGINEERING BERT CUSTODIOADMINISTRATIVE AND CONSTRUCTION MANAGER TERE PINEDAMIS MANAGER RIO A. JARATRAINING MANAGER GRACE R. GODELIVERY MANAGER REJ ASAPRODUCT & INNOVATIONS DIRECTOR REY DE JESUSQA MANAGER EVELYN BANDIANSYSTEMS MANAGER JAY S. MANALOSUPPLY CHAIN MANAGER MARGOT S. PABLO

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Kenny Roger’s Organization:

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We are the Philippine’s No. 1 chicken

chain providing great food, excellent

service, warm and friendly setting and the

best value for money.

VISION STATEMENT

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MISSION STATEMENTFOR OUR GUEST

To exceed the expectations of each and every guest on Image, food Quality, Service and

Cleanliness and by giving them an unparalleled dining experience that only we

can deliver.

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Excellence Proactiveness

IntegrityCreativity Teamwork

Ownership and ResponsibilityLoyalty

Determination to Succeed

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ACES ATTITUDE

Attentiveness, Attention to Details, Friendliness

Care, Concern, & Support

Enthusiastic & Energetic Personalities

Self-esteem, Pride, Professionalism

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4E’S OF LEADERSHIPENERGY

Leaders with energy are ready to do the job and unstoppable in improving self. Promotes fun working environment. ENERGIZE OTHERSEnergizers spark others to perform. They create a vision and become an inspiration to others so that they too may be able to act on that vision. EDGECompetitive leaders and makes difficult decisions, never allowing the degree of difficulty to get in their way. EXECUTEEfficient and effective leaders convert energy and edge into action and results using his edge.

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Jack Welch

4 E’s of Leadership:Created by Jack Welch, former CEO of GE for 20 years.

GE became the most valuable corporation in the world, increased in value over thirty times.

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Jack Welch

4 E’s of Leadership:He created more Fortune 500 CEO's than any other company in history.

He saw the characteristics that made some people better than others. He saw the pattern of these leaders and created the 4 E’s of Leadership.

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ENERGYENERGIZE OTHERSEDGEEXECUTE

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Loves what he is doingAlways inspired at reaching his goals

Displays high energy while workingHas a positive work perspective

Promotes fun at workSelf-motivated

Passionate in accomplishing his tasks/goals

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Emphasizes the best in othersEncourages the free flow of ideas

Values the opinion of othersFosters cooperation rather than competition

Inspires and motivates others to perform wellEncourages great performance

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Focuses on his personal growth

Constantly updates his knowledge and skills

Learns new concepts and applies to his work

He is a competent resource person in his field

Makes the right decisions

Very competitive and persistent

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Converts energy and edge into actions and results

Gets the right things done quickly

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It all starts with ENERGY. Without ENERGY,

you will all have a difficulty ENERGIZING

others. And an individual who is unable to

ENERGIZE others will lack the EDGE and will

have a hard time EXECUTING consistently.

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SERVICE LEVEL

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So bad that it violates minimum

expectations; violates the KR’s Core Values

It is unforgivable and unjustifiable

Doing a task that is not within our mission

and providing service that does not

embody our corporate philosophies

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Bare minimum, expected and just the

average

Nothing special and just an ordinary or plain

Doing what is standard and expected from

you

Effortless

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What people hope for, something special

This is what our guests hope for

Expectation is coming from a guest’s

previous experience

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Unparalleled

Astonishingly great; exceeds our own

expectations

Extraordinary and unbelievable

This is the highest level of service

This gives us challenge to deliver service

that will mark in our guest’s experience with

us