kelsey balensifer - microsoft · 2017. 3. 24. · kelsey balensifer event coordinator,...
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Kelsey BalensiferEvent Coordinator, Astoria-Warrenton Area Chamber of Commerce
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QUIZ: What do you do with approximately 140 open bottles of wine?
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OPTIONS:A) Drink them!B) Throw them out.C) Give them away.D) Turn them into an event!
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ANSWER: D) TURN THEM INTO AN EVENT!!
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So where did we get all that wine, anyway?
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Astoria Warrenton Crab, Seafood & Wine FestivalNow in its 35th year, our festival attracts 16,000 to 18,000 attendees who want to enjoy the bounty of the Oregon Coast, including seafood, arts & crafts, live music, beer and, of course, WINE.
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Astoria Warrenton Crab, Seafood & Wine Festival
Of our 175 vendors, roughly 55 are wineries each year.
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Each of those wineries has the opportunity to enter their wine into our festival wine competition.
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Our judges taste all the wines in our blind wine competition. But they only taste about 5 oz. of each
roughly 25 oz. bottle.
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Hence…“UnWined” was created.
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2013 – The first UnWined event
• President’s Day (Monday, Feb. 18)
• 2-hour event• $25 ticket (5 wine tastes,
glass, appetizers)• Only about 30 attendees
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Initial Challenges
• Switching venues mid-day
• Quality and quantity of food
• Investment in supplies
• Layout
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Growth & Changes
• One venue for wine competition & UnWined event
• Two rooms – McTavish Room & Paulson Pavilion
• First Saturday in March• 150-160 attendees
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Increasing Value
• $35 ticket (10 wine tastes, glass, appetizers)
• 2.5-hour event• Live music in each room
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Increasing Value
• Increase in catering budget – 340%
• More interaction with judges
• People’s Choice Award• Raffle for festival tickets
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Volunteer Perks
• Attending UnWined
• Taking home open bottles of wine & wine glasses
• Food!
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Any sealed bottles of wine are saved for future fundraising efforts or donated to area nonprofits in gift baskets.
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Thanks for listening!Any questions?
(P.S. PRIZES)