Kelly HuangYahoo! Presentation 06.09.08

Agenda

1 Introduction

2 Case study 1: PayPal Hub page on eBay

3 Case study 2: PayPal Sign-Up page | email

4 Case study 3: PayPal Plug-In

5 Overall portfolio Q & A

Agenda

Case study 1:

PayPal Hub page on eBay

Case study 1: PayPal Hub on eBay

Home page

Existing Pages on eBay site

Buyers page Sellers page

Case study 1: PayPal Hub on eBay Existing PayPal Hub page on eBay site

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5

Case study 1: PayPal Hub on eBay Wireframe 01

Case study 1: PayPal Hub on eBay Wireframe 01a: visual rendering

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3

Case study 1: PayPal Hub on eBay Wireframe 01b: visual rendering

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3

Case study 1: PayPal Hub on eBay Wireframe 02

Case study 1: PayPal Hub on eBay Wireframe 02: visual rendering

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2

3

Case study 1: PayPal Hub on eBay Illustration Hover 01

Case study 1: PayPal Hub on eBay Illustration Hover 02

Case study 1: PayPal Hub on eBay Illustration Hover 03

Case study 1: PayPal Hub on eBay Wireframe 02: visual rendering

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Case study 1: PayPal Hub on eBay Wireframe 02: visual rendering

Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

Case study 1: PayPal Hub on eBay Buyers/Sellers image selection

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 01

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages: Concept 02

Case study 1: PayPal Hub on eBay Buyers/Sellers Pages Final

Case study 1: PayPal Hub on eBay PayPal Hub Final

Case study 2:

PayPal Sign-Up page | email

Case study 2: PayPal Sign-Up page | email redesign Existing emails

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Case study 2: PayPal Sign-Up page | email redesign Email flow

Case study 2: PayPal Sign-Up page | email redesign Email wireframe

Case study 2: PayPal Sign-Up page | email redesign Email concept 02: Simple Sunflower

Case study 2: PayPal Sign-Up page | email redesign Email concept 3: New Beginning

Case study 2: PayPal Sign-Up page | email redesign Email concept 04: Shopping Concept

Case study 2: PayPal Sign-Up page | email redesign Email concept 05: Secure payment

Case study 2: PayPal Sign-Up page | email redesign Email concept 06: Simple statement

Case study 2: PayPal Sign-Up page | email redesign Final

Case study 3: PayPal Plug-In hero graphic on PayPal home page

Case study 3: PayPal Plug-In Hero Graphics PP Plug-In Home page

Case study 3: PayPal Plug-In Hero Graphics PP Plug-In click through and MLP

Click Through Internal MLP

Case study 3: PayPal Plug-In Hero Graphics External MLP

External MLP

Case study 3: PayPal Plug-In Hero Graphics Shopping concept

Case study 3: PayPal Plug-In Hero Graphics Everywhere online

Case study 3: PayPal Plug-In Hero Graphics Street sign/Map (Everywhere)

Case study 3: PayPal Plug-In Hero Graphics Everywhere online concept

Case study 3: PayPal Plug-In Hero Graphics Final