kelly giles portfolio

leader

communicator

student

teacher

manager

strategist

go-getter

pragmatistempathizer

girly-girl

unc graduate logophile

americancompetitor

collaboratoranalyst

old soul achiever

pisceswoman

dreamer

friend

shopperproblem solver

bargain hunter

daughter

writerbeliever

north carolinian

advisor

grammarianconnector

planner

organizer

fan

listener

editor

only child

winston-salemite

philosophizer

confidante

observer

motivator

visionary

innovator creator

researcher

designer

thinker

kelly gilesmentor

human

logician

kg kelly giles • [email protected] • 336.971.8449I’m happiest when I can blend my strategies for strategy, creativity and efficiency to product high-quality, budget-friendly results.

educationUNIVERSITY OF NORTH CAROLINA AT CHAPEL HILL

May 2009 • Summa cum Laude • GPA: 3.97 Double Major: Psychology; Journalism and Mass Communication, Public Relations concentration

STUDY ABROAD [7.07]Toured the United Kingdom for a week before

studying in Florence, Italy

KENAN-FLAGLER BUSINESS SCHOOL Business Essentials Program: coursework in

accounting, business theory and marketing

honors & membershipsPHI BETA KAPPA

2008 NORVAL NEIL LUXON PRIZE FOR SCHOLARSHIP

Awarded to the journalism major with the highest GPA in the senior class

2008 JOHN W. HARDEN SCHOLARSHIP

2008 UNC-CH CHANCELLOR’S AWARD Abernethy Prize for Student Publication Work

PSI CHI National psychology honor society

KAPPA TAU ALPHA National journalism honor society

DEAN’S LIST All semesters

PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA

experience

SOCIAL MEDIA STRATEGIST • OPTIMALRESUME.COM [5.09-present]Recruited to develop and manage company’s digital brand and educate company clients about social networking • All social networks saw triple-digit growth rates in two months’ time and are now in the top 5 leading traffic contributors to the corporate domain • Role quickly expanded to all include all marketing and communications • Conceptualized, wrote and designed comprehensive plans to help clients from 3 verticals market the software to end users • Craft messaging and manage design of all marketing pieces • Spearheaded company’s first weekly newsletter, working across departments and with clients to generate content

PUBLISHER, EDITOR • TAR HEELS IN TRANSIT BLOG [2.09-7.09] Published, managed and marketed start-up Web 2.0 career advice site that earned 1,500+ hits, local news coverage and 30+ Twitter mentions in its first month of operation • Resulted in several speaking engagements about online reputation management

BLUE & WHITE MAGAZINE [10.05-12.08]PRESIDENT [9.08-12.08] Managed 501(c)3 non-profit, 80-person staff and $18,000 budget • Generated sufficient revenue for magazine to print in full color for the first time in its 10-year history • Oversaw planning of and presented keynote address at inaugural alumni reunion

SALES AND MARKETING COORDINATOR [5.08-8.08] Sold $3,000 in ads and 27 sponsorships for the purchase of marketing materials • Solicited $400 contribution to subsidize Chamber of Commerce membership

PRESIDENT & CREATIVE DIRECTOR [9.07-9.08] Took over magazine in organizational and financial trouble • Innovated new business structure and assembled team of 30 to fill positions in finance, public and internal relations, and development • Magazine recovered debt within three months of taking office • Lobbied UNC-CH Student Congress for $10,000 • Maintained responsibilities of art director in addition to creating in-house collateral and ads for clients

DESIGNER • ART DIRECTOR [10.05-10.07] Redesigned magazine to adhere to strict style standards • Researched, wrote and designed media kit for advertisers • Created style guide for designers • Negotiated with vendors to ensure timely, budget-friendly delivery of monthly publication

YEP ROC RECORDS [9.08-12.08]Collaborated with team of five students to create comprehensive media relations plan based on expert positioning strategy

PUBLIC RELATIONS ASSISTANT • STUDENT U. [1.08-10.08]Developed Student U. identity • Created variety of collateral, including the organization’s first-ever annual report

INTERN • GRAPHIC DESIGNER • CALLIOPE PUBLISHING [3.06-10.07]Coordinated production of 70+ ads for a regional relocation guide • Created layout and ad designs for regional, award-winning publications, as well as ad that appeared in InStyle Weddings

EDITOR IN CHIEF • MOUNT TABOR DORIAN [8.03-5.05]Trained and led staff of 50 to produce an award-winning yearbook • Maximized $100,000 budget • Copy edited 5,000+ articles and captions

linkedin.com/in/kellygiles4136 brenmar lane • durham, nc 27713

twitter.com/[email protected] • 336.971.8449

skillsCross-platform experience (Mac and PC) •

Adobe Creative Suite • Microsoft Office • Associated Press style • Knowledge of print

production process • Experience with digital photography and advertising production •

Spanish written and verbal proficiency • Web 2.0, including Facebook, Twitter and blogs

case studies

kelly giles • 336.971.8449 • [email protected]

actionjumping into a Web 2.0 world — my foray into blogging

SITUATIONWith graduation months away, I began researching the job-search process. I scoured UNC-CH’s Career Services Web site, and quickly learned that eye contact and a firm handshake are important. But I was surprised to find little information about how the internet and social media can and should play into the job hunt. I opened my research to the vast internet, where I found dozens of invaluable resources about Web 2.0 job searching. It seemed silly to keep all that information in my head when, clearly, other students could benefit, as well.

ACTIONIn February 2009, I started a blog, called Tar Heels in TransitA, to house my research and serve as a resource for other UNC-CH seniors facing the Web 2.0 job-searching process.

I also joined Twitter and began following career professionals to keep up-to-date on career- and job-search information.

RESULTSIn its first month of operation, Tar Heels and Transit earned 1,500+ hits, local news coverage and 30+ Twitter mentionsB. My content has been syndicated and featured on the well-known (in the career community) BrazenCareerist.com. I was also asked to give a presentation on social media and personal branding to UNC-CH’s Public Relations Student Society of America chapter.

I also received and accepted a job offer from a Web-based resume company that found me through Twitter.

A

TAGS: Web 2.0, blog, Twitter, career development, education, writing, editing, publishing

B

C

t e s t i m o n i a lGreat blog, Kelly. Your content and commitment are excellent...Congrats. Kenneth Hunter, avid Tar Heels in Transit reader and budget coordinator for the city of Rocky Mount, N.C.


leadershipfrom red to black to four color — achieving financial sustainability

SITUATIONIn Sept. 2007, Blue & White was $500 in debt, had three business staff members and an absentee president. Blue & White’s editor asked me to take the helm of the then-sinking ship. Never one to back down from a challenge, I took the job while maintaining my responsibilities as art director.

ACTIONI immediately began addressing the organization’s debt. I simultaneously worked to understand the budget process and generate ad sales. I attended all financial meetings, researched our non-profit status and prepared our 2008-2009 budget.

Blue & White had no existing sales materials, so I created all collateral materials, including a contract, media kitA and pitch letters. I created a database of hundreds of Chapel Hill businesses and contacted each one. In December, I sold (and designed) Blue & White’s first ad in over a year.

Once ad sales were underway, I established an invoicing and accounting system. For several months, I was Blue & White’s president, sales person, customer service representative, accountant and designer.

RESULTSBy January 2008, Blue & White was out of debt, and ad sales continued to increase each monthB. The summer issue had a 12 percent profit margin. Moreover, in Sept. 2008, less than one year after I became president, Blue & White had earned sufficient revenue to celebrate its 10th anniversary with its first-ever full-color issueC.

Blue & White’s first full-color issue

Blue & White’s media kit

0

500

1000

1500

2000

Dec. $325

April$550

CTOPS $1765

Feb. $527.50

March$463.50

Ad sales from Dec. 2007 to May 2008

&whiteblue

media kit

2008celebrating 10 years

A

B

C

TAGS: finance, budget, profit, accounting, ad sales, customer service, non-profit management

t e s t i m o n i a lI think you’re probably going to go down in Blue & White history as the best president ever, what with the redesign, full color issue and all the ads -- so many ads! You are amazing!

Amy Guyer, former editor, Blue & White


initiativea Blue & White summer — planning, selling, recruiting

SITUATIONAs summer 2008 rolled around, Blue & White was on level ground — out of debt and ready to start reaching its full potential. I knew that to achieve my goals, including a successful recruitment drive, earning back-to-school publicity and creating policies and systems to guide the organization through the new year, working through the summer was a necessary sacrifice.

ACTIONI asked my vice president to spend the summer working with me. We split our time meeting with local publishing professionals and campus administrators to discuss ways to improve the magazine, and putting together our recruitment materials.A

We wanted a display of balloons and give-away bags, but I didn’t want to spend Blue & White’s hard-earned money.

I turned the expense into a potentially profitable endeavor by selling sponsorships. Businesses could place one item in each of 500 bags for $25.

We also became members of the Chapel Hill-Carrboro Chamber of Commerce to increase publicity, ad sales and community involvement. I secured a $400 donation to subsidize membership.

RESULTSI contacted more than 300 on- and off-campus organizations, which resulted in the sale of 27 sponsorships — enough to cover all the bags and balloons, with money left over.

We also devised a new staff engagement strategy to double the number of staff events and track attendance. By becoming members of the Chamber, we could offer our staff the opportunity to attend all of their events and network professionally. Over the course of the semester, attendance at events rose by nearly 30 percent.

Through our Chamber membership, we’ve also sold over $800 in ads to date.

Blue & White’s table at UNC’s Fall Fest, the university’s recruitment night

A

TAGS: organizational development, recruitment, finance, human resources, sales, marketing development, fundraising

t e s t i m o n i a lIt’s been great looking up to you as a leader; you are a terrific president, co-worker and friend!

Allison Massiello, exuctive vice president and former vice president

of public relations, Blue & White


visionseeing the forest and the trees — rebuilding an organization

SITUATIONIn Sept. 2007, I made the leap from creative to business and became president of Blue & White. The organization was in debt, lacked structure and had just two officers .

ACTIONI started building the organization from the ground up, with an eye toward sustainability and growth. One of the biggest obstacles was UNC-CH’s daily newspaper, one of the most longest-running college papers in the country, and Chapel Hill’s only daily paper.

With the paper so entrenched in Chapel Hill, I knew breaking into the ad market would be difficult, and we wouldn’t be able to achieve immediate financial sustainability based on ad sales alone.

To combat the problem, I created a Development Team in addition to the usual business modules of finance, public relations and human resources. The Development Team was charged with finding non-advertising revenue sources, like alumni donors and foundation grants.

Next came the obstacle of explaining the new structure to our staff. I started by creating a staff guideA to outline the new structure and let our staff know the road ahead. I presented the plan to over 60 students at the full-staff retreat.

RESULTSWithin two months, Blue & White had 30 business staffers working in public relations, development, internal relations, and finance. The Development Team also began an aggressive alumni relations campaign that has raised over $800 to date.

ABOUT B&WHistory: It all started in 1998 because a group of students wanted to create an unbiased, feature-based magazine to inform and educate readers about the community of UNC-CH. Their desire was to become a financially independent, student-run magazine that allowed opportunities for students of all majors to utilize their talents and abilities in a practical manner.

Mission: To become a respected and integrated part of the communities UNC-CH and Chapel Hill by providing information, entertainment, service and experience.

Vision: Chapel Hill is a place filled with unique personalities, events and traditions. Blue & White seeks to become the premier media outlet covering the University’s special heritage through continuous refinement of our media products, exceptional business management and the constant development of our staff members.

4,400 hours of workby 77 staff members to create 256 pagesand 12,000 issues distributed 8 times a year to 30 locationsat a cost of $12,839.12

internships & jobs:USA TodayTime Inc.Southern ProgressWinston-Salem MagazineCalliope PublishingUNC GAAEurasia GroupCNNDuke UniversityCapitol Broadcasting Co. CapstratGlovista Investments, LLCNovant HealthCosmoUNC Management Co.Girls’ Life MagazineShape MagazineMedia GeneralWall Street JournalSASNew Media Strategies, Inc.

awards & scholarships:2 staff Hearst Awards, 20082 Magazine Association of the Southeast Scholarships, 2008Chancellor’s Award for Student Publication Work, 2008Went glossy!•

Got out of debt!•Received $500 tobacco mini-grant!•Jumpstarted ad sales!•Almost doubled staff size!•Redesigned!•Expanded business staff!•Planned alumni reunion!•Internships, jobs and more!•Joined Associated Collegiate Press!•

Build community partnerships.•Increase publicity.•Enhance University relationships.•Increase ad sales.•Win awards and recognition. 9Increase alumni involvement. 9Improve Web site. 9Build staff unity.•Go color for 10th anniversary. 9Have successful alumni reunion.•

&whitebluesince 1998

s T A f f m A n U A lfAll 2008

the basics of b&w

Accomplishments ‘07 Goals ‘08-‘09

BENEFITS

IN ONE YEAR

Blue & White’s 500+ alumni have won numerous awards and have worked and interned across the county.

WHO DOEs WHAT? AnD WHY?Blue & White is divided into three “sections” — executive, content and business. The executive team is led by the president and executive vice president. It is composed of members from both the content and business teams and is responsible for setting policy and making decisions. The content team is led by the editor-in-chief and is responsible for the creation of the magazine’s content — photos, design and copy. The business team is led by the president and is responsible for bringing in revenue, publicizing the magazine, and other administrative and organizational tasks.

Editor - Robin HilmantelManaging Editor - Matt Tomsic

Deputy Managing Editor - Deborah NeffaCreative Director & Online Editor - Amanda McPhersonAssociate Editor, Content Development - Jon McDonald

VP of Finance, Accounting - Oscar HernandezVP of Finance, Ad Sales - Hooch LeeVP of Public Relations - Persis SwiftVP of Development - Hannah Autry

President - Kelly GilesExecutive Vice President - Allison Massiello

photo editorssection editors

writers & columnistsphotographers

designerscopy editors

online writers & copy editors

contentKEY:

sales directorsspecial events directors

marketing directorsdistribution directorsales representatives

development associatespublic relations associates

businessEX

ECUT

IVE T

EAM}

Excerpt from Staff Guide

A

TAGS: organizational development, organizational strategy, staff relations, finance, human resources, competitive advantage, development, fundraising

t e s t i m o n i a lI really appreciate all the work that you guys are putting into this magazine. It takes a lot of time and effort, and I wanted to let you know that I think y’all are doing a great job.

Kathleen Sharpe, writer, Blue & White

l e s s o n l e a r n e dLet employees be a part of the solution. When I took over the indebted Blue & White, I followed an advisor’s “wisdom” and kept the staff in the dark about our financial problems. I know if I had asked for their help instead, they would’ve come together and worked to find a solution. I’m positive we would’ve emerged a stronger group, publication and organization from tackling a crisis as a team.


&whiteblue

designer handbook

C

stylea new year, a new look — redesigning a magazine

SITUATIONWhen I became Blue & White’s art director, its pages were outdated and eclectic. The feature pages didn’t have a standard font or style.

ACTIONI spent my holiday vacation redesigning Blue & White’s pages. I gave the department pages a fun, fresh look A and created a consistent template for the features.B

To ensure that the layouts could be easily completed, I created Blue & White’s first style guide.C

I also wanted to provide the best environment and incentive for our designers. With the templates in place, I needed less time to edit the designers’ work. I spent most of those hours working with the designers, and the rest easily completing the standard department pages. By doing those myself, I allowed our designers to focus solely on feature designs.

RESULTSThe results: a crew of happy designers and a rejuvenated magazine with visually appealing layouts and a holistic, professional image.

Comparison of department

pages

Comparison of feature headline designs. Top are Maarch 2006; bottom are March 2007

Style guide

TAGS: design, layout, style guide, print production

t e s t i m o n i a lYou have been a great mentor for me as I worked with Blue & White and all of my outside questions on design and my portfolio. I have really been grateful for your help.

Kelsey Morrissy, designer

he battle for access to Chapel Hill roads between hurried pedestrians and eager

drivers continues to rage on. Last year, a student was hit near Franklin Street after jaywalking. Then several months

later, a blind student and her dog were hit by a drunk driver on Franklin Street, as well.

Sophomore Liz Fernandez can relate to these inci-dents — she almost got hit by a car that was speeding on campus.

“I crossed the road just like I always do, and then I turned around and a car was coming right at me,” Fernandez said. “He definitely should have slowed down and been aware that there were people walking all up and down South Road.”

Freshman Carlton Davis, however, said that he feels safe while walking across main roads because cars tend to stop at crosswalks.

“I've never really had a problem,” Davis said. “I never even gave it a thought really.”

However, with the recent fatality on U.S. 15-501,

Police are not so confident in pedestrians' ability to fend off the traffic, nor are they naïve enough to believe that there is no danger luring behind motor vehicles.

In order to maintain pedestrian safety, police offi-cers direct traffic during the day when traffic on cam-pus is at its busiest and have begun to issue verbal and written warnings, as well as $135 fines, to jaywalkers.

Police have also implemented the slogan “Yield to Heels.” The campaign is intended to remove myths about traffic and pedestrians and make information about pedestrian safety available to the University community.

While police help to ease the tension between pedestrians and drivers, the two groups still remain in conflict.

Junior Jon Lane believes that the best solution is for pedestrians to stay out of the cars’ way.

“We have somewhere to be, too,” he said. “And it's not our responsibility to swerve through jaywalkers.”

—brooke ericson

Feb. 8”Down Home: Jewish Life in North Carolina“

with Leonard Rogoff and Steve Channing,

Carolina Center for Jewish Studies, 7:30-

9:00 p.m.

Feb. 13"It's My Party Too“

with Christine Todd Whitman, Hill Hall

Auditorium, 7:30 p.m.

Feb. 14Campus Elections,

Studentcentral.unc.edu

Feb. 16”Of Words and

Wisdom: The Ties that Bind,“ Ackland Art

Museum, 5 p.m.

Feb. 24Mark Morris Dance Hall, Memorial Hall,

8 p.m., student tickets $10

Feb. 25Creative Writing Workshop with

professor Natacha Tretheway,

8:30-11:30 a.m.

Feb. 26Men's Basketball UNC

vs. Maryland, Dean Dome, 5:30 p.m.

ebruary is a month to celebrate the unsung heroes of the black community. However in

light of the 50th anniversary of the Alabama Bus Boycott and the recent death of Rosa

Parks on Oct. 24, the Chapel Hill bus systems have decided to commemorate her and two other

civil rights heroes all year round.In January, the Chapel Hill Town Council received

a petition and voted to have plaques made to honor Rosa Parks, Claudette Colvin and Mary Louise Smith for their efforts in the Civil Right’s Movement.

On Dec. 1, 1955, Parks was tired from a day’s work as a seamstress. But more than that, she was tired of not having rights. When asked to give up her seat at the front of the bus to a white man, she refused.

“It wasn’t simply she was tired, but the idea of doing something had been percolating throughout the community,” said Kenneth R. Janken, professor of Afro-American studies.

After her arrest, the Montgomery Improvement Association, led by Dr. Martin Luther King Jr., was formed and arranged a boycott which lasted 382 days and captured the attention of the entire coun-try. As a result, the Supreme Court struck down the

Montgomery ordinance and outlawed segregation on public transportation.

“Parks wasn’t that old. By characterizing her, she turns into a myth making it one person instead of all in the movement,” Janken said.

The Chapel Hill Transit agrees. Claudette Colvin and Mary Louis Smith, who refused to get off the bus and were sentenced prior to Park’s arrest, will also be commemorated. According to their biographies, NAACP didn’t recognize 18 year-old Smith because she had a rumored alcoholic father and 15 year-old Colvin because she had a child out of wedlock.

According to Kurt Neufang, the Interim Director for the Chapel Hill Transit, “We decided to put it at the front of the bus on the flat surface above the windows and below the advertisements in a dignified way.”

The Triangle Transit Authority also did their part to commemorate Park’s achievements and her death. Through the week of Dec. 1-7, all passengers were asked not to sit in the first seat on the bus, in an effort to show that the seat would always be open to Parks and those like her.

—carrie crespo

bell wellcoming

soon

fromthe

to the

blue | white

Peds and police plead for safety

Civil rights leaders not forgotten

”This is your chance to be part of not only the largest rebuilding effort in our history, but also of a movement that

will change this country.“ John Edwards recruiting students' help to rebuild areas devastated by Hurricane Katrina

Opportunity Rocks e-mail

6 | 7

en years ago, Bryan Tucker stayed up all night to write papers. Now he

stays up all night writing comedy sketches with the cast and crew of "Saturday Night Live."

That’s because Tuesdays are writing nights for the show, when the writers all gather in their offices to write the jokes and funny sketches that you see every week on TV.

“I've spent a night with Steve Carrell in my office, laughing hysterically at 2 a.m. about something we thought was funny at the time,” said Tucker.

A class of '93 journalism major, Tucker spent his undergrad years at UNC making students laugh by writing sketches for STV and performing stand up comedy shows around campus.

These days Tucker has found a new home and a wider audience in New York City as a writer for “Saturday Night Live.”

He joined “SNL” last August, after writing for “The Chris Rock Show,” “Tough Crowd” with Colin Quinn, “Chappelle's Show” and “Mad TV.”

Tucker said the best part about his new job is the prestige garnered from the show. SNL has been the starting point for many big names like Adam Sandler and Eddie Murphy. It has also been on the air for over 30 years, and comedians like Conan O'Brien and Chris Farley have been there before him, even using the same office.

“Lots of young people watched ‘Chappelle’s Show’, but everyone, including my dad, watches ‘SNL.’”

Despite the perks, the competition is tough. About 40 sketches are read each week but only about 11 get picked.

“If you're a new guy, you have to learn very quickly how to work with the cast and what kinds of things go over better than others.”

Tucker eventually hopes to try writing movies, but adjust-ing to “SNL” and spending time with his wife, a '96 UNC graduate, and two kids keeps him busy for now.

Tucker stays connected with Chapel Hill by coming back to visit often, participat-ing in UNC comedy festivals and going to UNC basketball games.

He says the best things about UNC is the sense of community and the opportunity to find people who share your interests.

“I miss the freedom I had in college to go and do almost anything as long as I had the will and the time. And I miss good barbecue.” —juliana hanson

Alumnus profile: Bryan Tucker

left: Pedestrians dart across the busy intersection of South Road and Stadium Drive. Students' hurried schedules have not helped the fight for road space between automobiles and pedestrians.

phot

o by

am

y m

ccal

l

1795Hinton James, the first student to enroll at a public university, arrived on the newly opened campus.

1893Students started a one-page tabloid called the Tar Heel (later called the The Daily Tar Heel), to report on athletic events and scores.

1897The Board of Trustees passed an ordinance admitting women to postgraduate courses at the University.

1931Dean Smith was born. The famous coach played on the Kansas team that won the 1952 NCAA basketball championship. Smith served as head coach of the Tar Heels from 1961-1997.

1992In the largest come-back to date in men’s basketball history, the Tar Heels rallied from 22 points down to defeat Wake Forest University 80-78.

1994Duke University and UNC played each other for the first time while being ranked #1 and #2, respectively. The Tar Heels defeated the Blue Devils 89-78.

this month inuniversity history

“I've spent a night with Steve Carrell in my office, laughing hysterically at 2 a.m.”

bryan tuckerunc alumnus

18 | 19

riving along the road, you notice a strange twitch-ing sound in your motor. It starts out as a low murmur, but as you continue driving, the sound becomes louder.

Thinking back on the other problems you’ve had with your car, it doesn’t take long for you to realize that the noise you hear is very similar to the last time you forgot to check your oil. Checking the oil and other fluids, making sure that the tires are at the correct pressure and getting them rotated are likely not on the minds of many students. In fact, most students barely have time to breathe between tests and homework assignments, let alone worry about the day-to-day maintenance of their hand-me-down car. Yet, standard car maintenance is the best way to keep that ’85 Volvo in top condition. (Or rather, in decent enough condition to get you to Carrboro and back every now and then.) According to the experts, your car can last you upwards of 200,000 miles, depending on the make and model, as long as you take care of it. For those of us who don’t have an overpro-tective father, be sure to stock your trunk with the following array of car care goodies: extra oil, spare rags for checking the oil, a gauge for checking tire pressure and an enormous jug of windshield washer fluid. It is important to try

to keep the basics in check in order to insure the best performance from your car and to avoid any major mishaps. Some students have learned simply from experience how important maintaining their car can be. Before she became the proud owner of a 2004 white Chevy Malibu, junior Mary Goodnight had a truck that she had to learn to take care of herself. “My truck was a piece of crap. I used to know how to fix its problems, ‘cause I had to,” she said. “[My new car] does not require as much maintenance.” Senior Julie Beichner has learned the hard way to keep the life of the battery in her 2002 Saturn in check. “If you leave the light on, the battery will die. It’s happened to me three times,” she said. “I have jumper cables for that purpose,” she added, laughing. While the majority of students probably do not know how to perform the more com-plex maintenance needs of their cars, mainte-nance professionals like Cliff Harris, manager at Chapel Hill Tire, said that the most basic service needs are sometimes the most impor-tant. Harris said most of the problems that his mechanics see stem from customers forgetting to keep up with the simple things. “The most common problems we see come from when they don’t keep the oil changed and the fluids checked,” he said.

by jenniferdecurtisa senior journal-ism major from Asheville. She may be reached at [email protected].

photos by kat downs

design byjessica lewis

D

Behind the wheel

blue | white

alking into a bakery, the sweet, rich aroma of frosting

mixed with the fresh smell of cookies and cakes is tempting to

anyone, especially with Valentine’s Day just around the corner.

Whether you’re buying a sweet treat for a loved one, or simply treating yourself, the Chapel Hill area offers a wide variety of desserts to sat-isfy everyone’s taste buds. The options range from quick, easy snacks to grab during a study break to more deliciously decadent items for someone look-ing to splurge.

For students seeking a relaxed atmosphere where they can enjoy something sweet, Café Carolina, located in Chapel Hill’s Meadowmont Village, is ideal. With reasonable prices (no des-sert costs more than $3) and a student-friendly setting, Café Carolina offers everything from turtle brownie cakes to an inside-out peanut butter cup at its on-site bakery. However, the Café is most well known for its freshly baked cupcakes, frosted in Tiffany-colored icing. Costing only $1.25, these treats are not only good for the student on a bud-get, but they are sure to satisfy any sweet tooth.

“Our cupcakes are our most popular item,” said Mike Newton of Café Carolina. “We usually color them Carolina blue, especially during game time, but for Valentine’s Day, we’re also offering red

and white cupcakes.”Café Carolina also provides free Internet access,

which Newton says makes the restaurant particu-larly popular with students during exam time.

For the sweets lover with a slightly richer taste, Nantucket Café and Grill located in Chapel Hill on Farrington Road, at I-40 and Highway 54, also offers homemade desserts. Their four-layer cakes are sold by the slice and at $4.50 they’re slightly more expensive than Café Carolina, though they’re the perfect treat to share.

According to Joanne Langan of Nantucket Café, some of the most popular items on the dessert menu include the mile high strawberry shortcake, tiramisu, Oreo cake and double choco-late cake.

Nantucket also offers a special cake for Valentine’s Day, the chocolate bliss cake. “It is paradise,” Langan said.

Besides their wide assortment of indulgent layered cakes, Nantucket also features homemade chocolate éclairs, cheesecakes and four types of pies. Nantucket offers a sit-down atmosphere that is perfect for sharing a treat with a special Valentine’s date or a group of friends.

A Southern Season, located in University Mall off of U.S. 15-501, is another option for dessert lovers who have extra to spend. The gourmet mar-ket has an extensive bakery full of one-of-a-kind

by ashley sutphina sophomore

journalism major from Greensboro.

She may be reached at

[email protected].

photos by kat downs

design byrachna batra

B

A


ingenuitywhen life gives you lemons ... create a marketing campaign

SITUATIONIn Dec. 2006, I set precedent as the first sophomore art director. I began redesigning the magazine and searching nationally for a printer so Blue & White could go glossy and full color. Just days before going to press, we found out Blue & White’s budget couldn’t accommodate a full-color design.

ACTIONI turned the near-disaster into an opportunity by printing the issue in grayscale and launching a “back to basics” campaignA. I also suggested that the pages be themed with resolutions to bring the magazine back to the campus and to our readers.

RESULTSWe not only survived the crisis but created a meaningful publication. In the months following, the organization’s budget continued to dwindle, but I made the best of limited funds by creating designs that used one spot color instead of full colorB.

Feb. 2007 issue of Blue & White

Spot color issues of Blue & White

A

B

TAGS: marketing, design, vendor relations, spot color, print production

l e s s o n l e a r n e dSmall budgets don’t have to mean small work, and less really can mean more. We billed our spot color pages as a place where photographers could practice black and white shots.


samples


YO U R L O V E | YO U R W E D D I N G | YO U R S T Y L E

W W W. T H E B R I D E S B O O K . C O M

8EMMY WINS

21EMMY NOMINATIONS 4PHOTOGRAPHER

OF THE YEAR AWARDS

1SPRAGUE AWARD

{and that’s only the first four speakers}Do you want to learn video from the best in the business?

Good, because we have them.

The National Press Photographers Association presents: the 2008 Newsvideo Workshop

March 16-21, 2008 in Norman, Oklahoma

New in 2008, hands on non-linear, hands on AvidAn additional two-day, hands-on editing workshop open

to a limited number of participants

Whether you are a veteran or new to video, learn more at

www.nppa.org/newsvideo_workshopVIDEONEWSWORKSHOP

Client: National Press Photographer’s Association (for Calliope Publishing)

t e s t i m o n i a l“That’s my FAVORITE ad ever…I have never said that before – It’s great!!

Alycia Cox, InStyle Weddings

Client: The Bride’s Book magazine (for Calliope Publishing). Ad appeared in InStyle Weddings.

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GO WEST!GO WEST!Sallie West

REALTOR/Broker

919-928-2948Let me help you find

your way home.

Read us. Join us. Make Blue & White

a part of your UNC-CH experience.

www.unc.edu/bw

Client: Sally West, REALTOR. Ad appeared in Southern Neighbor magazine.

Above: Client: Cary Prosthodontics. Ad appeared in Cary Chamber of Commerce Relocation Guide. Both for Calliope Publishing.

Upper Left: Client: Department of Sexuality Studies. Ad appeared in Blue & White magazine.

Left: Client: Blue & White magazine.

CARY PROSTHODONTICSkaren bruggers, dds, ms, pa

practice limited to prosthodontics, implants, esthetics and restorative dentistry

improve the esthetics of your smile.

crowns • bridges • veneers • inlays • complete and removable partial dentures • dental implants

• TMD-jaw joint problems • traumatic injuries to the mouth’s structures and/or teeth snoring and sleep disorders • oral cancer reconstruction and

continuing care

M-Th 8am-5pm

1400 Crescent Green, Suite 210 | caryprosthodontics.com

919-858-8193

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m o re s t y l e s a n d i d e a s av a i l a b l e o n l i n e

www.TheBridesMarket.com

gifts for him

monogrammed knivesbeer steins and mugs

gadgets galore

hand-carved boxes

personalized leather frames

golf gifts

Client: The Bride’s Book magazine (for Calliope Publishing)

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campushealth.unc.edu|919.966.3658Counseling & Wellness Services

We can help.

Who do you love?

Love yourself.

Client: UNC-CH Counseling and Wellness Services. Ad appeared in Blue & White magazine.

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is Carolina diploma reads, “Michael Lawrence Zollicoffer, M.D.”, but to his patients and their families, he is simply, “Dr. Z.” His warm, easy-going nature, genuine belly-laugh and resonating baritone voice can put one at ease like hot chocolate with marshmallows. And that’s a good thing in his business. Though a pediatrician by specialty, Zollicoffer welcomes anyone to his inner city Balti-

more practice, which has always focused on the area’s underserved citizens. Over the years, there hasn’t been much he hasn’t seen or heard, and that’s how he prefers it. “In my 20-plus years here, I have always believed that as a doctor and a public servant, it is my job as well as my ambi-tion to empower my patients, to educate them and to help unravel the ‘mysteries of medicine’ for them,” he said. “To do that, I want to know the person, not just the ailment. For me, it is my relationships with people that make me successful. Medicine is just the avenue I travel towards that end, and I can’t think of any better way to spend my life.”

Zollicoffer came by his commitment to service and perspective on the human condition through a special relationship of his own—with his father, the late Dr. Lawrence Zollicoffer,

in whose footsteps he now walks. Their journey began when Michael Zol-licoffer was born in Tarboro, N.C., in 1958. He was just a toddler when his dad earned his medical degree in 1962 from the UNC School of Medicine, only the fourth African-American to do so after waiting nearly a decade for its doors to open to students of color. As the youngest graduate at age 17 from NC A&T State University, Lawrence Zollicoffer could have attended any of the predominantly black medical programs in the country, but decided to wait for UNC to admit him. Michael Zollicoffer said his dad knew it was worth it because he knew that a new and different attitude was on the horizon, and he wanted to be there when the light came on. “My dad was so passionate about everything he did, including his desire to be a Tar Heel,” he said. “It was one of the most important decisions he ever made and, in my opinion, one of the best Carolina ever made.”

Indeed.Lawrence Zollicoffer was only 46 when he died, but he had instilled in his son his

own passions for giving, and for Carolina. Today, Michael Zollicoffer sustains that legacy by giving of himself daily in his medical practice, and by supporting the Uni-versity where he and his father were nurtured both intellectually and emotionally. He consistently supports the medical school’s loyalty fund, particularly the Larry Keith Loyalty Fund Scholarship, which provides scholarship assistance to deserving medical students with need, with preference for but not restricted to minority candidates. He welcomes medical students into his practice and helps teach them the art, as well as the science, of healing. Most significant for Zollicoffer, though, is his ongoing sup-port of the Lawrence Zollicoffer Lecture Series in the School of Medicine, which honors his father’s accomplishments and service, and through which the medical school can bring leading scholars and scientists to campus to share their work and insights with medical students, faculty, interns and residents. The ultimate goal is to endow the series, so that it may continue in perpetuity as a living legacy of and tribute to the life of Lawrence Zollicoffer. “My father and I are so committed to this Univer-sity and its mission that all we see—all we’ve ever seen, is Carolina Blue.”

How’s that for perspective?

dr. michael lawrence zollicoffer: A country doctor in an urban jungle

Michael Zollicoffer with his daughter, Mya.

Chancellor’s Unrestricted FundAmerican Indian Science & Engineering SocietyAmerican Studies-Native American Leadership FundAsian Students AssociationBlack Student MovementCarolina Indian CircleCenter for African StudiesCurriculum in Asian StudiesDepartment of African and Afro-American StudiesInstitute for African American ResearchKorean American Student AssociationLatin American Studies Professorship Latina/o Studies Gift Fund Native American Law Student AssociationNorth Carolina Indian ProgramPogue Scholars Alumni FundSequoyah Fellowshp for Native American StudiesSonja Haynes Stone Center Gift FundSouth Asian Studies Expendable FundSoutheast Asia Summer ProgramVoices - Native American Alumni Newsletter

Each year, nearly 1,000 minority students enroll at Carolina. African American. American Indian. Asian/ Asian American. Latina/o. They, like you, came to Chapel Hill to get a great education – and go on to do great things. Thousands of Carolina alumni, like “Dr. Z”, help them to get there by supporting UNC. Please join other Carolina alumni in providing opportunities for our students by making a gift today! Below are areas of support that minority alumni may find of particular interest.

Photo by Joe Rubino, courtesy of UMBC

To learn more about how you can support UNC programs and learn about the efforts of the Alumni Committee for Racial and Ethnic Diversity, contact:

Jackie Pierce, ‘87, Major Gifts Officer, [email protected] or 919-843-6320 Ronda Manuel, ‘05, Annual Fund Officer, [email protected] or 919-843-3319 Or visit: http://giving.unc.edu/alumcommonrandediversity/committee.htm

Client: UNC-CH Office of Development

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cuab & rhaCookoutWhen?

Weds.June 21

Where?behind

EhringhausSouth @

volleyball court

6-9pm

Why? FREEfood

rain location: Ehringhaus lobby

from Bullock’sd.j.

Client: Carolina Union Activities Board

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annual report

DreamThe mission of Student U. is to empower students in Durham to take ownership of their education by developing the academic and personal skills they need to realize their full potential in school and beyond.

Student U. students and teachers march together through Durham in the Martin Luther King Jr. Day Parade.

dreaming the dream

Ms. Emily and her science class learn about photosynthesis.

Malik and Ms. Angela prepare for Student U. Olympics.

Students get into character for their English classproduction.

the future of student u. As our 102 middle school students and 31 teachers participate in Student U.’s year-round

program, Student U. will be recruiting 50 rising sixth graders from all over the Durham Public Schools to join our family. In June 2009, Student U. will welcome 150 students and 48 teachers for the beginning of our third year of programming, and we are developing high school programming to support our students as they move through high school and into college.

Dear Friends,In 2005, three college students dreamed about creating an

academic environment that addressed the individual needs of middle school students and enabled college students to pursue their passion to change the world. Our goals were ambitious, our task was difficult, yet our determination was unshakable and our support system unimaginable. We knew from day one that the only way for our vision to be worthwhile was to involve the entire community. What we, the Durham community, then developed had the potential to inspire and empower students young and old. Now three years later, this community can be proud of its accomplishment, proud of the program it has created, proud of the lives it has so profoundly affected.

Student U. is the story of a young woman who came from fifth grade unwilling to share her brilliance and left for sixth grade with confidence, maturity, and a belief that her voice needed to be heard. Student U. is the story of a young man who on his second day of sixth grade raised his hand, answered a math question correctly, and that night called his Student U. teacher to brag. Student U. is the story of a college student who now believes that he has a purpose in life after teaching English at Student U. Student U. is the story of students walking in a parade through the streets of Durham, honoring Martin Luther King Jr., and then the next year standing together on the steps on the Lincoln Memorial where Dr. King himself stood, declaring “We are role models, students, teachers, and friends. We learn to live, we love to give. We are destined to succeed. We are Student U.”

But more than anything, Student U. is the story of a community’s factions putting aside their differences to rally around a mission. It

is the story of unlikely partners sharing their best with one another to create something most could never imagine. Student U. is the story of private and public schools, universities and foundations, experienced teachers and idealistic youth, and hundreds of individuals putting their energy, faiths, and hearts into first a dream, then an idea, and now a program which has directly impacted the lives of 102 middle school students, 40 college-age teachers, and countless mentors, volunteers, and community members.

Thank you to our advisory board and our partners — Durham Academy, the Durham Public Schools, North Carolina Central University, the University of North Carolina at Chapel Hill, and Duke University — for believing in the potential of true collaboration. Thank you to the foundations and corporations who saw something special in our vision. Thank you to the more than 300 visitors who have taken their time to see our program in action. Thank you to the over 150 individuals who have given their own resources to support the Student U. mission. And thank you to all the other people who in one way or another have touched and have been touched by this program.

Yes, dreams do come true. But when they do, we have to reach a little higher. There are still so many stars left to be discovered, so many lives left untouched, and so many dreams left to realize. As we watch our students and teachers engage in our newly-expanded year-round program and begin to recruit our next classes of students and teachers to join the Student U. family, we will be in the active process of enhancing our program. Each individual who joins this community demands that we stretch, grow, and learn from the talents that he or she has to offer. As we reflect on the past and celebrate the present, let us be reminded that together we can and must always keep on dreaming about the future.

Student U. is the story of unlikely partners sharing their best with one another

to create something most could never imagine.

With great appreciation,

Dan Kimberg Executive Director

Dan Kimberg Read about Dan’s hopes and dreams for Student U. online at

studentu-thoughts.blogspot.com.

Dan Kimberg and Rahiem prepare for Career Day.

inspired and inspiring: the history of student u.

In 2004, Student U.’s co-founder and Executive Director, Dan Kimberg, saw first-hand the benefits of a students-teaching-students model through his work with Breakthrough Collaborative in New Orleans. He then worked with Duke student Amanda Dorsey and UNC student Mary Williams to bring the model to Durham. In the summer of 2007, Student U. ushered in its first class of 50 students and 16 teachers.

The Student U. model is successful because it harnesses students’ power to change the world. The program inspires and empowers students of all ages by challenging them to do something meaningful, to use their passion to make a difference in their community. Student U. gives students and teachers a shared vision for a brighter future and the courage to make it a reality.

Student U. makes a three-year commitment to its students, beginning with a free, six-week summer enrichment program. Each summer has a theme which is integrated into the curriculum. Summer 2007 focused on Gandhi’s call to “Be the change you wish to see in the world.” Summer 2008 asked students and teachers to contemplate “little Earth, big Earth,” focusing on both the Durham and North Carolina communities as well as the global community.

Students explore these themes through an engaging curriculum taught by college students. This curriculum, based on the North Carolina Standard Course of Study, is created by Student U. mentor teachers, certified teacher from the Durham Public Schools and Durham Academy, and the college-age teachers.

After two intense weeks of training for teachers, students and teachers gather at Durham Academy five days a week for the six-week summer program. Students arrive at 7:30 a.m. on Durham Academy buses and remain at Student U. until 4:00 p.m. Free aftercare is provided until 5:30 p.m. for families who need it.

Each morning students are welcomed to Student U. by an arch of teachers singing their own unique version of “Joy to the World, All the Boys and Girls.” After breakfast, provided by the Durham Public Schools, students participate in four rigorous core classes and two electives.

Elective classes are developed by Student U. teachers according to their individual expertise.

The students also take part in field trips and community events. Over the past two summers, students have visited Washington D.C., the Beaufort Marine Lab, the Duke Lemur Center, the Nasher Art Museum, and the Marbles Museum in Raleigh. Students also have planned and participated in Community Service Day, Career Day, Student U. Olympics, and talent shows.

The average class size is six students, with an overall student to teacher ratio of 3:1. The small classes provide an intimate learning environment in which students’ individual needs can be addressed and students and teachers are able to form a close-knit Student U. community.

The community of teachers and students stays in touch through Student U.’s year round programming. Students choose from a menu of weekly activities during the school year, including remedial reading, remedial math, leadership club, literary society, and personal mentoring, all led by Student U. teachers.

Once a month the whole Student U. community gathers for a mentoring outing. Past events have included a trip to a ropes course, watching a Duke football game, touring the Ginger Young Art Gallery, and marching in the Martin Luther King Jr. Day Parade.

Student U. isn’t just good — it’s life-changing for the students and teachers that participate in the program.

fran wittman, mentor teacher

Thank you for helping me grow this summer and pushing me to make my voice heard. emily, sixth grade english teacher, unc-ch class of 2010

Dan Kimberg, Ms. Emily, Jared, and Tyler at the Beaufort Marine Lab.

do come true

STUDENT U. 2008 ANNUAL REPORT

dreams


do come true

STUDENT U. 2008 ANNUAL REPORT

dreamsbranding

“Student U. has planted new seeds of hope into my previously

semi-skeptical mind.” Haley Carter, Student U. volunteer

Student U. Advisory BoardTony Brown, President, Robertson Scholars Program•Beth Anderson, Vice President for Foundation Relations, Teach for America•Heidi Carter, Durham School Board Member•Anthony Clay, Past Board President, Junior Leadership Durham; College Counselor, •Durham AcademyChena Flood, Director, University-School Teacher Education Program, NCCU•Amanda Dorsey, Co-Founder of Student U., Duke University student•Leslie Holdsworth, Development Director, Durham Academy•Priscilla Ching, parent of Student U. teacher and tutor; Durham Academy Trustee•Daniel Kimberg, Co-Founder and Director of Student U.•Bela Kussin, Trustee and Chair of Trustees Diversity Committee, Durham Academy•Charles Lovelace, Executive Director, Morehead Foundation, UNC-CH•David Malone, Director of Undergraduate Studies, Program in Education, Duke University•Eric Mlyn, Executive Director, DukeEngage•Omega Curtis Parker, Durham Public School Board Member•Jan Riggsbee, Director, Elementary Teacher Preparation Program, Duke University•Mary Williams, Co-Founder of Student U., Middle School teacher at Key Charter Academy •in Washington, D.C.Chair: Michael Ülkü-Steiner, Upper School Director, Durham Academy•

where students are teachers, and teachers are students

3601 Ridge Road | Durham, NC 27705 | 919.287.1729 http://studentu.da.org

Student

U.Support Student U.

With your donations, Student U. can continue to help students in Durham change the world.

Name __________________________________

Signature ___________________ Date__________

Address _________________________________

City ______________________ State __________

Zip _____________ Phone __________________

E-mail __________________________________

I wish to support Student U. with a gift of $ ___________

My gift is enclosed.

Please charge my credit card.

Card Type __________________________

Account Number ______________________

Expiration Date _______________________

Signature __________________________

I wish for my gift to be anonymous.

Please make checks payable to Student U.Return this form and mail checks to:Student U. | 3601 Ridge Rd. | Durham, N.C. 27705

Student U. Students Changing the WorldAt Student U., we not only believe that our students will grow up and change the world, we believe they can start right now. The open and supportive Student U. environment encourages students and teachers to share their passions and use them to make a tangible difference in the Durham community. Here are just a few of the ways that Student U. students have started to make their mark on the world:

Students in the “Change the World” elective held a •bake sale and raised $130 for the Durham Rescue Mission.Ernie Monroe Jr. led a shoe drive and collected 92 •shoes for the Salvation Army.Shydayja King orchestrated a canned food drive that •donated 142 cans to Urban Ministries.Kayla Tate organized a talent show.•Students performed community service at six sites •during the summer, including the Scrap Exchange, Durham Parks and Recreation and Orange County Semaritan Relief.The “Planet Patrol” elective organized and •implemented a recycling litter patrol.Students organized a science share.•

Client: Student U., an educational non-profit in Durham, N.C.

I reworked their logo and collateral pieces to create a holistic brand image and consistent communication strategy.

The challenges were two-fold. 1) Create a communication strategy for stakeholder groups that differ across age and socioeconomic divides. 2) Create attractive materials with a limited budget.

I incorporated a “Join the Community” statement into every communication piece to unite the stakeholder groups under a common cause. I also adopted themed headers, including “achieve” and “dream,” to reflect the organization’s values and culture. I employed spot color to create a consistent look while staying on budget.

Work included an annual

report (top), brochure and informational

one-sheet.

t e s t i m o n i a l“Thank you for the great work you did on the annual report! It looks wonderful. We have received lots of very positive feedback!”

Dan Kimberg, executive director

Dream: to inspire Durham middle school students to believe that they can succeed in an academic environment and to motivate college students to pursue careers in public education and serve as advocates for children around the world.

Building A Community Student U. makes a three-year commitment to its students starting with a free, six-week summer enrichment program. Triangle-area college students teach and lead Durham middle schoolers at Durham Academy. At the end of the summer, the students and teachers have formed a Student U. community and stay in touch throughout the school year with weekly tutoring sessions and monthly outings.

Advisory BoardTony Brown, President, Robertson •Scholars ProgramBeth Anderson, Vice President for Foundation •Relations, Teach for AmericaHeidi Carter, Durham School Board Member•Anthony Clay, Past Board President, Junior •Leadership Durham; College Counselor, Durham AcademyChena Flood, Director, University-School Teacher •Education Program, NCCU

Amanda Dorsey, Co-Founder of Student U., •Duke University studentLeslie Holdsworth, Development Director, •Durham AcademyPriscilla Ching, parent of Student U. teacher and •tutor; Durham Academy TrusteeDaniel Kimberg, Co-Founder and Director of •Student U.Bela Kussin, Trustee and Chair of Trustees •Diversity Committee, Durham AcademyCharles Lovelace, Executive Director, Morehead •Foundation, UNC-CH

David Malone, Director of Undergraduate •Studies, Program in Education, Duke UniversityEric Mlyn, Executive Director, DukeEngage•Omega Curtis Parker, Durham Public School •Board MemberJan Riggsbee, Director, Elementary Teacher •Preparation Program, Duke UniversityMary Williams, Co-Founder of Student U., •Middle School teacher at Key Charter Academy in Washington, D.C.Chair: Michael Ülkü-Steiner, Upper School •Director, Durham Academy

Join The Student U. Community! Whether you want to be a student, a teacher, a volunteer, a community partner or you just want to stop by and see what we’re all about, our door is always open.

Educate: the summer programFive days a week from 7:30 a.m. to 4 p.m. Free aftercare until 5:30 p.m.•Four rigorous core classes and two electives with daily homework. •High expectations for both teachers and students. •Student-teacher ratio: 3:1. Average class size: 6.•Core curriculum developed by Durham Public Schools specialists and •Student U. program staff. Elective classes developed by Student U. teachers according to their individual expertise. Field trips and community events: Beaufort Marine Lab, Duke Lemur •Center, Nasher Museum, Community Service Day, Student U. Olympics, Talent Show and Durham Day.

Grow: the year-round programOne-on-one weekly tutoring sessions with summer teachers and other •volunteers.Monthly mentoring trips led by summer teachers and planned by Student •U. program staff. Past events include a trip to a ropes course, watching a Duke football game, touring the Ginger Young Art Gallery and marching in the Martin Luther King Jr. Day Parade.

“Student U. has given me a purpose, and I don’t mean a purpose for the summer,

I mean for life.” Ms. Mary, Student U. teacher

Achieving our goals Many Student U. middle school participants •willbethefirstintheirfamiliestogotocollege.By the end of summer 2007, 84% of students •felt they could master the skills taught in school next year. Compared to 86% before summer 2007, •100% of students are very sure they are going to graduate from high school.By the end of summer 2007, 86% of students •were looking forward to middle school.Class participation increased in all four core •subjects by the end of summer 2007.100% of summer 2007 teachers say they •would now consider teaching as a possible career path.Summer 2007 students improved in all four •core subjects. They made triple-digit gains in math, social studies and science.

Student

U.where students are teachers, and teachers are students

3601 Ridge Road | Durham, NC 27705 | 919.287.1729 | http://studentu.da.org

inspire create build achieve grow think dream empower lead experience invent play love imagine


brochure

“Student U. has planted new seeds of hope into my previously

semi-skeptical mind.” Haley Carter, Student U. volunteer

Student U. Advisory BoardTony Brown, President, Robertson Scholars Program•Beth Anderson, Vice President for Foundation Relations, Teach for America•Heidi Carter, Durham School Board Member•Anthony Clay, Past Board President, Junior Leadership Durham; College Counselor, •Durham AcademyChena Flood, Director, University-School Teacher Education Program, NCCU•Amanda Dorsey, Co-Founder of Student U., Duke University student•Leslie Holdsworth, Development Director, Durham Academy•Priscilla Ching, parent of Student U. teacher and tutor; Durham Academy Trustee•Daniel Kimberg, Co-Founder and Director of Student U.•Bela Kussin, Trustee and Chair of Trustees Diversity Committee, Durham Academy•Charles Lovelace, Executive Director, Morehead Foundation, UNC-CH•David Malone, Director of Undergraduate Studies, Program in Education, Duke University•Eric Mlyn, Executive Director, DukeEngage•Omega Curtis Parker, Durham Public School Board Member•Jan Riggsbee, Director, Elementary Teacher Preparation Program, Duke University•Mary Williams, Co-Founder of Student U., Middle School teacher at Key Charter Academy •in Washington, D.C.Chair: Michael Ülkü-Steiner, Upper School Director, Durham Academy•

where students are teachers, and teachers are students

3601 Ridge Road | Durham, NC 27705 | 919.287.1729 http://studentu.da.org

Student

U.Support Student U.

With your donations, Student U. can continue to help students in Durham change the world.

Name __________________________________

Signature ___________________ Date__________

Address _________________________________

City ______________________ State __________

Zip _____________ Phone __________________

E-mail __________________________________

I wish to support Student U. with a gift of $ ___________

My gift is enclosed.

Please charge my credit card.

Card Type __________________________

Account Number ______________________

Expiration Date _______________________

Signature __________________________

I wish for my gift to be anonymous.

Please make checks payable to Student U.Return this form and mail checks to:Student U. | 3601 Ridge Rd. | Durham, N.C. 27705

Student U. Students Changing the WorldAt Student U., we not only believe that our students will grow up and change the world, we believe they can start right now. The open and supportive Student U. environment encourages students and teachers to share their passions and use them to make a tangible difference in the Durham community. Here are just a few of the ways that Student U. students have started to make their mark on the world:

Students in the “Change the World” elective held a •bake sale and raised $130 for the Durham Rescue Mission.Ernie Monroe Jr. led a shoe drive and collected 92 •shoes for the Salvation Army.Shydayja King orchestrated a canned food drive that •donated 142 cans to Urban Ministries.Kayla Tate organized a talent show.•Students performed community service at six sites •during the summer, including the Scrap Exchange, Durham Parks and Recreation and Orange County Semaritan Relief.The “Planet Patrol” elective organized and •implemented a recycling litter patrol.Students organized a science share.•

Be the change you wish to see in the world.

Mahatma Gandhi

Dream: to inspire Durham middle school students to believe that they can succeed in an academic environment and to motivate college students to pursue careers in public education and serve as advocates for children around the world.

“Student U. has given me a purpose, and I don’t mean a purpose for the summer, I mean for life.”

Ms. Mary, Student U. teacher

inspire create build achieve grow think dream empower lead experience invent play love imagine discover believe motivate succeed

The Student U. ExperienceStudent U. makes a three-year committment to its students, starting with a six-week summer enrichment program at Durham Academy. Students attend six academically rigorous classes in addition to taking field trips and participating in community events. For each of their middle school summers, students return to Durham Academy and their Student U. family. During the school year, students receive one-on-one weekly tutoring sessions with summer teachers and community volunteers. Student U. also hosts monthly mentoring events, with experiences ranging from writing workshops to marching in the Martin Luther King Jr. Day Parade.

Join the Community! Whether you want to be a student, a teacher, a volunteer, a community partner, or you just want to learn more about us, our door is always open. More information and applications can be obtained online at http://studentu.da.org or by calling 919.287.1729, or by e-mailing [email protected].

Inspired and InspiringIn 2005, Student U.’s co-founder and executive director, Dan Kimberg, saw first-hand the benefits of a students-teaching-students model. He worked with Duke and UNC students to bring that model to Durham, and in summer 2007, Student U. ushered in its first 50 students.The students surpassed all expectations, showing major improvements not only in test scores but in attitude toward school. Each summer, Student U. welcomes 50 more rising sixth graders from Durham Public Schools.The Student U. model is successful because it harnesses students’ power to change the world. The program inspires and empowers students of all ages by challenging them to do something meaningful, to use their passion to make a difference in their community. Student U. gives students and teachers a shared vision for a brighter future and the courage to make it a reality.

Dante’s StoryWhen Ms. Amanda, Mr. Kimberg, and Ms. Amy sent me the Student U. application, I thought that this was going to be like school all over again. But that thought changed the moment I walked into the building. The first day of Student U. was fun, the teachers were nice and they showed us how to do everything on campus and where everything was. Every Friday we went on a field trip. All of the field trips were exciting, but there is one that I remember the most. We went to Beaufort beach. We went out on the ocean catching fish and other creatures and examining them under a microscope. We saw wild horses, and we picked up some crabs, clams, and seashells. We went inside to see different animals and we saw this one crab about to come out of its shell but sad to say, the crab died on its way out of its shell. Overall the trip was fantastic, and so is Student U.

Achieving our Goals Many Student U. middle school participants will be the •first in their families to go to college.After summer 2007, 84% of students felt they could •master the skills taught in school next year. Compared to 86% before summer 2007, 100% of •students are very sure they are going to graduate from high school.By the end of summer 2007, 86% of students were •looking forward to middle school.Class participation increased in all four core subjects by •the end of summer 2007.100% of summer 2007 teachers say they •would now consider teaching as a possible career path.Summer 2007 students improved in all four core •subjects.

Miss Jewel’s science class tests their egg-drop contraptions as part of their study of physics.


Condensed four pages of material in a two-page online media kit.

Created an “as seen in” logo to appear on sponsor and partner Web sites.


collateralwww.

.com

www.thebridesbook.comThe Bride’s Book is the only North Carolina wedding

website anchored by a professionally designed, award-

winning premier publication. The magazine enhances

the website and ensures complete and total coverage

of the area’s wedding

resources.

“I have been very pleased with your service. The lead list gives me fast access to many potential customers, while the website is a good shop window for my work and offers a good portal into my own website.”

Neil Boyd, Neil Boyd Photography

TH

E

BRIDE’S BOOK

PU

BL IC AT I O N E XC EL

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NC

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WINNING

2006

APEX AWARDS

key stats: 80,000 visitors per month

Supported by a magazine with a distribution of 60,000 in the southeast

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Multi-award winning

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promotion: The website is heavily promoted in our award-winning magazine with a read-ership of 120,000 brides.

We began regional and national web ad campaigns which will bring more visi-tors to our site.

Our search engine optimization team works through out the year to maintain top placement in the major search engines that account for virtually all web searches.

We partner with various wedding sites and participate in major NC wedding expos and shows and many throughout the southeast throughout the year.

The Bride’s Book • 103 Portsmith Place, Chapel Hill NC 27516Phone: (919) 593-1472 • Fax: (919) 869-1386 • www.thebridesbook.com

brides love us!WEDDING 101: planning worksheets to get started

BUDGETS & PLANNING: setting and staying within your budget

BRIDAL ETIQUETTE: answers to your most pressing etiquette and dilemma questions from Miss Etta

FASHION TRENDS: articles written by local professionals

TRUNK SHOWS & EVENTS: wedding shows, exclusive trunk shows and special events

WEDDING FAVORS & GIFTS: shop for all the details online

MARKETPLACE: local and national reasources

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collateral

501 West Franklin StreetChapel Hill, NC 27516

Welcome Members of the Southern Foodways Alliance!

Welcome to Orange County and the profusion of gastronomic delights

that await you! It’s a pleasant burden for those of us who are blessed to

live here to have so many culinary opportunities on a daily basis, and

we’re happy to be able to share this burden with you for a while. So many

choices, so little time! So prodigious is the cornucopia here that local

government has considered enacting a county wide four-meals-a day rule,

just so everybody has a chance to sample from the treats

that abound.

Think of it. On one street, Franklin, there are

enough world-class meals to satisfy everyone in the

world. For first-class pan-Asian cuisine try Lantern, which also

happens to have one of the best bars you’ll ever grace with your presence.

Across the street is Elaine’s, nouveau cuisine where the chef is justly

proud of his wild game. The now famous (but modest and wonderful) Bill

Smith is the mainstay of Crooks Corner: if you don’t go there you really

haven’t been here at all. Tucked away in the Courtyard is the elegant Bon

Soiree which, as you may have guessed by the name, serves the best French

food this side of the Seine. And for Italian food Il Palio is a must. We mean it:

a must. And of course the perennial classic: the Carolina Inn, a member of

the Southern Foodways Alliance. Enough said.

But it’s not all bow-ties and tails here. For barbecue, there’s Allen and

Sons and the Barbecue Joint (yes, that’s what it’s called, The Barbecue

Joint),and for a nowhere-else-in-the-universe-taste bud-extravaganza,

visit Mama Dip’s for southern cooking most of the south has forgotten

how to cook, and never cooked this well.

Please go to Carrboro. Here you’ll find Panzanella’s, which serves

some of the freshest food, warmest bread and organic produce avail-

able. Acme, presided over by the affable and talented Kevin Callaghan, is a

delight. A great bar there too!

In Historic Hillsborough, Saratoga Grill and Tupelos are only separated by a few

yards, so if you’re on a tight schedule you can have appetizers at one and your entree at another. We could

go on: this is hardly an exhaustive list. Think of it, rather, as an invitation to explore, an incomplete guide

map, a treasure hunt.

Bon appetite.

Client: Orange County Visitors Bureau (for Calliope Publishing)

Designed letter and matching 9” x 12” envelope to match the theme of the organization’s annual visitors guide.


collateral

YOU’RE CAROLINA YOUR CAROLINA

carolina annual fund annualfund.unc.eduCarolina students are giving back to their communities,

the nation and the world through the Public Service Scholars (PSS) program at the Carolina

Center for Public Service. The Center was established in 1999 through a private gift from a generous UNC alumna who believed in strengthening the University’s public service commitment by promoting scholarship and engagement. How are Public Service Scholars making Carolina proud?

Since its inception in 2003, 2,500 students in the Public Service •Scholars program have performed over 350,000 hours of service that would translate to nearly $7 million in paid work.

66% of service was completed in North Carolina for hundreds •of worthwhile organizations like UNC Hospitals, Habitat for Humanity and the Orange County Rape Crisis Center.

19% was performed internationally with education, health •care and disaster relief in countries from Mexico to India to Sri Lanka and beyond.

Gifts to the Carolina Annual Fund allow the University to enrich the student experience and reach out to those in need with programs like PSS at the Carolina Center for Public Service. Gifts to your Carolina can be worth even more this academic year through the Holsenbeck Challenge. Visit http://annualfund.unc.edu/challenge to learn how.

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PAIDPermit No. 177

208 W. Franklin StreetChapel Hill, NC 27516

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Designed postcard that was sent to more than 10,000 young alumni.


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20 Apr i l 2008

until proven

Innocent until proven guilty works, except when it still leads to a wrongful conviction. Several UNC-CH law students work with

the Innocence Project to free inmates who never should have ended up in prison.

by lindsay britt • photos by hannah taylor • design by faye fang & kelly giles

guiltyinnocent

w w w.unc.edu/bw 21

WAYNE ALLEN DAIL spent 18 years in prison for a crime he didn’t commit. The court, which wrongfully convicted him of first-degree rape, first-degree sexual offense, first-degree burglary and

indecent liberties with a minor, sentenced him to life in prison. With unending support from the N.C. Center on Actual Innocence and the Innocence Project, Dail was freed. On Aug. 28, 2007, he left his prison cell behind to someone much more deserving.

“It was the Innocence Project that was paramount to my exoneration,” Dail said. “Many students looked through my case through the years, and it ended up at the N.C. Center on Actual Innocence. Had it not been for the Innocence Project and the Center, I would most likely still be in prison today instead of on the sandy beaches of South Florida.”

WHAT IS THE INNOCENCE PROJECT? The UNC-Chapel Hill Law School Innocence

Project works in conjunction with Duke University Law School and five other law schools in the state. The project works under the direct supervision of its umbrella organization, the N.C. Center on Actual Innocence, which is funded by the Z. Smith Reynolds Foundation, Interest on Lawyers Trust Accounts and the N.C. Bar Foundation. The law students work pro bono, reviewing hundreds of innocence claims from inmates and tackling those cases that match the center’s criteria. Most cases chosen for further review are felony cases that hold years of jail time. In most circumstances, the inmates have no legal representation.

“We want to help the people who are in the most need of help,” said Christine Mumma, director for the N.C. Center on Actual Innocence.

Rich Rosen, professor of criminal law and criminal procedure at the UNC-CH School of Law, first founded the UNC-CH Law School Innocence Project in the late 1990s. It soon became apparent that the Duke and UNC-CH projects were duplicating each other’s work and wasting resources. Now the center, located in Durham, delegates the cases to the separate law schools to ensure that the student volunteer efforts are used as efficiently as possible.

IN STUDENTS’ HANDS“I read a book by John Grisham called ‘The

Innocent Man’ before I started law school, so I knew that when I got here the Innocence Project is what I wanted to get involved in,” said Nicholas Farr, a first-year law student from Greenville, S.C.

Whether they are inspired by a Grisham novel or an in-depth investigative journalism class taken during their undergraduate years, approximately 40 UNC-CH law students currently work with the project. Student volunteers gain investigative experience that extends beyond the classroom

setting, and they feel that working with the project is well worth their time.

Students sift through approximately 1,500 letters from inmates across the country who have the same stories: They are innocent. Certain red flags for possible innocence include cases in which conviction is based primarily on identification, cases in which defendants turned down a plea bargain and letters that proclaim complete innocence.

“We look for people who say that the crime didn’t happen or they were not the one who committed the crime,” said Kellie Mannette, a second-year law student from Wake Forest and co-president of the UNC-CH Law Innocence Project. “That’s one of the biggest criteria.”

After the center assigns a case to UNC-CH’s Innocence Project, the student volunteers study the trial transcripts to look for links, such as new evidence, that were missing from the original trial.

“We usually tell the students that their goal is to find things in the case that were not available to our trial that we can bring back into court,” Mannette said.

According to Farr and his case partner, Jonathan Jones, a first-year law student from Zionsville, Ill., project members are currently reviewing a trial they were assigned at the beginning of the year. The transcript, documented in 700 pages, is one of the shorter ones the project has been assigned.

“We are just looking for avenues in our case that we may be able to find that would show whether or not this person is truly innocent of the crime for which he has been convicted,” Jones said. “Even if it ends up being something where you can’t find what you need to help that person, you have at least given their case another set of eyes.”

A CALL FOR CHANGEMumma realized that though the center’s work

was helping to correct judicial errors, it was time to be proactive. She worked with the N.C. General Assembly to write three criminal justice procedure bills, two of which became effective on March 1, 2008. Had these three bills — the Eyewitness Identification Reform Act, the Electronic Recording of Interrogations Bill and the updated DNA Testing and Preservation Bill — been in effect when Dail’s case began, it is likely he would not have been convicted, and he would not have missed spending 18 years with his son.

“The great thing about the exoneration cases is if you can say that there is a silver lining at all for anybody who has been wrongfully convicted, it’s that they do provide examples for why these changes are important,” Mumma said.

The Eyewitness Identification Reform Act formalizes procedures taught in basic law enforcement training. Rather than doing a simultaneous photographic line-up of possible suspects, the witness now sees them one at a time. That eliminates the possibility of the witness

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22 Apr i l 2008

exercising relative judgment when choosing which suspect better matches his or her memory.

“More important are the independent administrators,” Mumma said. “The person who is running the line-up doesn’t know who the suspect is. This way they can’t inadvertently, or in rare circumstances advertently, give cues such as coughing to the witness.”

Also included in the act is a concept that has been implemented in scientific experiments for years. The line-up is conducted as a double-blind test. Neither the witness nor the administrator knows whether the suspect is even included in the line-up. This relieves unnecessary pressure for witnesses since they aren’t required to identify someone.

“We are trying to take what scientists have learned about memory and put it into practice in the law,” Mumma said.

Dail believes a guided misidentification played a major role in his wrongful conviction, along with tunnel vision from law enforcement and the district attorney’s office.

“All the way through the appeals courts, the crimes that I was convicted of were so horrific that a person really does not get the same look that other cases may get,” Dail said. “Nobody wants to overturn a child sex

charge without concrete evidence, much more concrete than what is used when they convict.”

The second bill, which allows interrogations in homicide cases to be recorded, is an important baby step, Mumma said. In the past, sometimes investigators just recorded the confessions, but now the entire interrogation must now be on file. Eventually, Mumma would like for all violent felony interrogations to be recorded.

The updated DNA Testing and Preservation Bill revamps an existing bill that has been in effect since 2001. Rather than just applying to law enforcement officers, anyone who has custody of evidence is responsible for preserving it until the convict and others associated with the case are released from incarceration.

“We have numerous cases at the center where people are claiming evidence,” Mumma said. “If we could get access to that evidence, we would be able to resolve that question of innocence or confirm their guilt.”

In Dail’s case, evidence that was assumed destroyed was found in a misplaced box years later. This single piece of evidence contained enough DNA to prove his innocence. If it had been properly stored, as required by the updated bill, an injustice could have been avoided.

“It’s not just about protecting the innocent, it’s about getting the guilty,” Mumma said. “Gaining public confidence in the justice system — that is what all the bills are for. Every time someone is wrongfully convicted, there is the other on the streets committing more crime.” &

“Had it not been for the Innocence Project and the Center, I would most likely

still be in prison today instead of on the sandy beaches of

South Florida.” -Dwayne Allen Dail

Client: Blue & White magazine


w w w.unc.edu/bw 13

the technological and Internet boom (and subsequent bust), it still remains an amazing feat that society has be-come a virtual playground for the technologically savvy and that daily life can now be measured in gigabytes and RPMs. College students in particular seem to be bombarded by an endless stream of new technology, as thousands of campuses now have wireless Internet access and require students to have laptops on which they can check Web sites and where databases assign homework and admin-ister exams. “The University is behind the curve in terms of facili-ties; it’s all because of money,” Weiss said. “I think the [Carolina Computing Initiative] was a dramatic, bold and positive move.” Gorsuch pinpointed 1999, the year CCI was intro-duced on campus, as a watershed moment for both the Ram Shop and the University. He said that there were originally hopes that approxi-mately one-third of all incoming freshmen that year would jump on board with the plan. However, officials were pleased by a more than 50 percent participation rate that year alone. The Ram Shop, one of the oldest college computer stores in the United States, has grown substantially over the past two decades, expanding to three locations on campus. In May 2007, the Ram Shop hopes to open a full-service computer department in Student Stores. While the topic of computer innovation prompts some to retreat to a sense of nostalgia, a longing for a time when daily life seemed much more personal and

un-digitized, most realize that such a transformation has become necessary in society. “I believe American life has become way too dependent on technology nowadays,” said Early Yu, a sophomore computer science major from Cary. “For me personally, every time I get in my car and realize I don’t have my iPod, I run up to my room and get it. I wouldn’t know what I would do without my cell phone, laptop and car.” Whether with open arms or through gritted teeth, not all have been so quick to embrace digitization in their daily lives. Much to the dismay of many native Chapel Hillians, the town council last year decided to reject a proposal by council member Laurin Easthom that would have provided for the establishment of a committee to inves-tigate making Wi-Fi technology available throughout Chapel Hill. Though viewed as somewhat of a setback to technol-ogy enthusiasts, businesses in and around Chapel Hill have slowly begun to incorporate wireless Internet con-nections and other technology into their establishments to provide an added convenience for customers, many of whom rely heavily on their ability to check e-mail or to surf the Internet for information. Four Corners, Jack Sprat and Panera Bread all offer customers the chance to utilize wireless technology.While these establishments have chosen to embrace

14 Januar y/Februar y 2007

these new options, some staples of Chapel Hill and Carrboro have opted to remain more traditional and have said they have not felt pressure to compete with the latest technology. Schoolkids Records on Franklin Street is one such example. Employee Katie Underwood said that the business doesn’t feel the need to carry the latest MP3 innovations among its inventory. “We really haven’t felt any pressure…people still come here because we have the latest stuff,” she said. While Schoolkids Records continues to be a hotspot on Franklin Street and a popular destination for UNC-CH music lovers, such places are less and less common as students seem increasingly enthralled by MP3 tech-nology. The Apple products, particularly iPods, carried by Student Stores attest to this desire for the latest technology and the convenience these items provide to students. In 2005, the university ranked in the top 10 colleges for iPods sales, selling approximately 1,600 units. Nevertheless, while the notion of technology often prompts students to think of retrieving assignments via Blackboard, checking e-mail, scanning Facebook.com for the latest news or listening to music, it is cellular phones and telephone communication in general that seem to be both the greatest concern for students and the area of most rapid change among officials. John Streck, ITS assistant vice chancellor for tele-communications, explained that some of the greatest

changes in technology are found in something that most take for granted: making a simple phone call. While the land line, handset method of calling is probably the quintessential image to come to mind when a person thinks about making a phone call, it is the cellular phone that has become the dominant facili-tator in this type of communication. “The cellular phone has taken a fair amount of busi-ness and traffic from the handset,” Streck said. “They have gradually been pushing to being digital from the handset for the last five or seven years.” In fact, Streck explained that in a recent survey con-ducted by the university, the students’ top technological concern was cellular omnipresence throughout campus, particularly in buildings. Such concerns have prompted officials to examine a wide range of solutions or models that can be followed to ensure that the campus is able to function in an ever-changing, increasingly technological world. Regardless of the context in which a person is speak-ing about technology, be it cellular phones, the Internet or iPods, it is undeniable that innovation in this field has changed the landscape of both social interaction and our everyday experiences as students, as exemplified by Weiss’ brief, yet profound statement. “We don’t say ‘Do you have e-mail?,’ We say ‘What’s your e-mail?’”&

12 Januar y/Februar y 2007

REMEMBER WHEN Lite-Brites were the coolest new gadgets money could buy? What about when watching a VHS was much cooler than reciting the ABCs and DVD wasn’t even in our home entertainment vocabulary? But with technology advancing to unforeseen heights and becoming a substantial part of everyday communication and interaction, it comes as little sur-prise that educational institutions around the nation are jumping on the technological bandwagon. “Since 1982, technology has become increasingly more important in a student’s education,” said John Gorsuch, director of the Ram Shop. With the help of Fred Brooks, a pioneer in computer science, UNC-Chapel Hill established its computer science department in 1964. The department considers itself the second freestanding, Ph.D.-offering computer science department in the nation. Though the department initially attracted much attention, time took its toll, and both the dot-com bust of the 1990s and fears of job outsourcing took prece-dence in the minds of prospective majors, resulting in

dwindling enrollment. “Computer science was a really hot major in the 1980s and ‘90s, but then there was a big drop nation-wide,” said Steve Weiss, a professor in the department of computer science. “It was a hard major that got you a good job. Then it just became a hard major.” However, Weiss explained that enrollment has once again begun to increase and that, despite statistics and figures, technology on campus and throughout society in general is an important aspect of daily life. Figures show that the technology industry has become a multi-million dollar business, impacting virtu-ally every American household. In fact, more than 22 million adults in the United States currently own iPods, while the number of Ameri-cans who own computers is even more staggering at 70 million households, or 62 percent of the population, as reported by the 2003 U.S. Census Bureau. This is a nearly sevenfold-increase from 1984, when computer use seemed like a luxury reserved for a segment of the population. Though the 1990s were certainly characterized by

tech rocks“ET, phone home”? Try “ET, text home.” And we may not have spaceships that whip whatever we most desire out of thin air a la “Hitchhiker’s Guide to

the Galaxy,” but phones booths are definitely out of style. And when lightning strikes, let’s all just hope it’s not attracted to your wireless connection....

by amanda younger • design by kelly giles • photos by danielle verilli


layout


December 2006 • Buy Local

2

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Sunflowers Gift Shoppe

Antiques • Fine Linens Pine Cone Hill and Accessories

Sally Sutton ArtistOriginal Paintings ï Commissions accepted ï Art Lessons

www.sallysutton.com ï (91 9) 417-8784

Marcie Corry Owner Call for events in 1865 farmhouse

on Jordan Lake

1515 Hwy 751 Apex ï (919) 303-4635 ï 13 miles south of Southpoint MallNOVEMBER Wed ñ Sa t 10am ñ 5pm ï Sunday 1-5pm DECEMBER Wed ñ Sat 10am ñ 6pm ï Sunday 1-6pm

Featured in Southern Living Magazine

....buy local for this holiday season and throughout 2007! Window clings still available at your local Chamber

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of communications, explains, “each region has its own hand and there is never a shortage of new products and creativity.” Not surprising, since Italy is so often on the leading edge of design in other areas like fashion, furniture and automobiles. The various art forms influence the others leading to constant innovation.

And the Vietri product development team is constantly sending ideas over the Atlantic as well. They often share suggestions from their stores, customers and sales reps as well as their knowledge of North American trends with the artists. The company launches a new group of products—at various national trade shows--four times a year.

In October, Susan and Francis gathered together 59 Vietri shop owners and passionate Vietri collectors and set sail aboard the four-masted schooner SEACLOUD. The voyage originated in Naples and included visits to the Amalfi Coast, Sicily and Malta. The intimate group immediately became fast friends as they toured Vietri’s “insider places” and met artisans and painters. The trip was so successful, they are hoping to plan several more.

If the description of the trip is making you yearn for a glimpse of Italy, take some time to check out the Vietri Web site. Not only does it contain Francis’ blog entries from the trip, it is also rich in photographs of Italy. While you’re there, you can search through the entire Vietri product line and then use the store locator to find out who carries the pieces you want.

At the end of the day, it’s no wonder the company has such a loyal following of customers and collectors. Vietri is considered a leader not only in tabletop but also in design. And when you bring it into your home it somehow fits with your other belongings and becomes a part of the way you communicate your own personal style. n

Shop the Vietri outlet Store(insider’s tip: Check the Web site for a

coupon before you go.)343 elizabeth Brady rd

hillsborough Mon-Sat 10am-6pm

Sun 1-5pm919.245.4181

www.vietri.com(Directions available on the Web)

Continued from Cover

Print this season’s Buy Local flyer (below) at: www.soneighbor.com/upload/content/BuyLocal06.pdf

and post in your home or business window. Happy Holidays!

Small Business of the Year 2005 • December 2006

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COLOR

J. Charles Finn, M.D.American Board of Facial Plastic & Reconstructive SurgeryAmerican Board of Otolaryngology/Head & Neck Surgery

Sue Ellen Cox, M.D. American Board of Dermatology

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Make Every SideYour Good Side

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5821 Farrington Rd. Ste 101 • Chapel Hill, NC 27517 • 919-403-6200 • www.aesthetic-solutions.com

put in my mouth,” says Joyce Fowler, the manager of the candy department. Another customer favorite is a truffle produced by the Moonstruck Chocolate Company, a small, independently-owned chocolate shop in Oregon. With a nod to our local talents, A Southern Season features divine creations by The Azurelise Chocolate Company, which is owned and operated by chocolatier Reginald Savage in Raleigh. “We can’t wait to try every piece of chocolate that comes in,” says Fowler, who admits she feels a bit

like a kid in her candy store. If truffles are not your cup of tea – and by the way, the store has that too – why not try a chocolate bar? A Southern Season has dedicated an entire wall to chocolate bars that come from everywhere, including Austria and Sicily. “These bars are hugely popular with our customers – and cheap!” she adds. “Where else can you get this kind of [gastronomic] adventure for as little as 50 cents?” There is also a great selection of dark chocolate bars, which Fowler says not only taste decadent, but also have many health benefits [see sidebar].

Our third venue to get a great chocolate fix is 3 Cups, located at 431 W. Franklin

Street in Chapel Hill. The coffee shop sells MarieBelle Hot Chocolate and MarieBelle Hot Chocolate with Aztec spice. It also has a selection of chocolate bars including Plantations chocolate bars, which are made using 100 percent Arriba cacao from Ecuador. Plantations uses no added vanilla or flavors, which allows you to taste only the flavor of the chocolate. The bars range from milk chocolate to 100 percent sugar-free cocoa bars. 3Cups also serves up a variety of different chocolates from around the world, including Michel Cluizel chocolate bars from France, Domori chocolate bars from Italy, and Ampamakia chocolate bars from Madagascar.

Chocolate is an “adventure” for not only the young but the young at heart, Fowler says. And with so many great local places to buy exotic chocolates and so many health-conscious reasons to consider, why not go ahead and indulge? n

INTERESTING FACTS ABOUT CHOCOLATE• Before chocolate was a sweet candy, it was a spicy drink. Some of the earliest known chocolate drinkers were the ancient Aztecs and Mayas of Mesoamerica.• Chocolate in a blue wrapper will not sell in Shanghai or Hong Kong because the Chinese associate blue with death.• Queen Victoria was a major fan of choco-late. She sent five-hundred-thousand pounds of chocolate to her troops one Christmas.• The first Three Musketeers candy bar sold for 5 cents.• In the 1500s members of religious sects ate all the chocolate they could when they were fasting because it was not considered a food.• 14 ounces of chocolate has about the same amount of caffeine as a cup of decaf-feinated coffee.

THE CHOCOLATE HEARTIn addition to triggering endorphins for that “falling in love” feeling and being the quickest way to mend a broken heart, chocolate is believed to have physical heart-health benefits too. Chocolate—especially dark chocolate--contains fla-vonoids, naturally-occurring compounds found in plant-based foods recognized as exuding certain health benefits. According to the Cleveland Clinic, flavonoids have antioxidant power—the power to help the body’s cells resist damage caused by free radicals. Free radicals are bad. Damage from free radicals can lead to LDL-choles-terol oxidation and plaque formation on arterial walls. And the news about chocolate just keeps getting better. In addition to antioxident capabilities, flavonoids (read chocolate) may:• Help reduce platelet activation• Affect the relaxation capabilities of blood vessels• Positively affect the balance of certain hormone-like compounds thought to be important to cardiovascular healthWith all this great news you might feel like falling in love (with chocolate) all over again.

Continued from Cover

PO Box 2014Chapel Hill, NC 27515

DECEMBER 2006 VOLUME 5 • ISSUE 12

Bringing News of Local Business to the Neighborhoods of Greater Chapel Hill

PRSRT STD

ECR WSS

US Postage Paid

Raleigh, NC

Permit No. 1891

Postal Patron

HAVE A SAFE AND HAPPY HOLIDAY SEASON FROM ALL OF US AT SOUTHERN NEIGHBOR!

WINNER2005 SMALL BUSINESS OF THE YEAR

Covered in Chocolate:

Indulge yourself this holiday seasonBy Hilary Hellens

Chocolate can transport you to the bustling metropolis of Paris, a tiny factory in Sicily, or to the exotic back roads of Madagascar. Gone are the days of the simple chocolate bar. Chocolate has taken on a whole new grown-up (and health-conscious) persona. Got a hankering for the sweet stuff? I checked out some of the best places in the area to satisfy your chocolate cravings.

If you’re looking to find homemade truffles, a friendly atmosphere and fresh- roasted coffee, The Belted Goat at 2000 Fearrington Village Center in Pittsboro is the place to go. The Fearrington House restaurant’s chocolatier, Jill Leckey, joined the Fearrington in 2005 after training at the French Culinary Institute and working for the well-known Jacques Torres Chocolate shop in New York. Leckey hand bakes truffles, pastries and desserts that are available for sale at The Belted Goat. The most popular truffle is the lavender and lime truffle. Some other truffles available include Irish cream, mango, rum, and pineapple, all of which are free of preservatives and artificial flavors. In addition, The Belted Goat carries an array of chocolate bars including MarieBelle chocolate bars from New York and Cote d’Or and Dolfin Chocolat chocolate bars from Belgium.

For a huge selection of chocolate – in all its forms -- from around the world, try A Southern Season, located at University Mall in Chapel Hill. A popular treat here is the French chocolate truffle. “It is the best I have

By laura Zavelson

You’ve seen it while browsing Peacock Alley, A Southern Season and Dovecote. It’s that beautiful c e r a m i c

dinnerware glazed in the colors of Tuscany. It’s the delicate yet somehow whimsical champagne glass. It’s the soup tureen shaped like an opera

singer and the serving platter shaped like a butterfly. It’s Vietri.

So if you already know about Vietri, what’s the big secret? The word that’s music to the ears of shoppers everywhere – Outlet Store. At the end of November, the Vietri

outlet store--that until now has only had limited hours--celebrated the

grand opening of expanded hours and expanded space. If you love Vietri, you have

to go. It’s your chance to complete that set of dinnerware or finally buy the coordinating accessories at a great price. It’s also your chance to snap up

one-of-a-kind samples – pieces that Vietri considered, but decided not to include in one of their lines.

If you don’t know Vietri, it’s a line of tabletop, gift and accessory items—functional art really--hand-selected from Italy. The company was founded more than 25 years ago when sisters Susan and Francis Gravely and their mom visited Italy and fell in love with the dinnerware at the San Pietro Hotel on the Amalfi coast. They brought back the pieces that formed their very first line. As they were both living in Chapel Hill at the time, they started a search

for warehouse space and offices and chose to set up their headquarters in Hillsborough. Now the products are sold through tony retailers in the U.S., Canada and throughout the world.

Several times a year, Susan, who is the CEO and in charge of product development, goes with the Vietri art directors to visit artisans all over Italy—Venice, Umbria, Tuscan, Milan, and Sicily. There, they are introduced to see the latest designs, shapes and colors. As sister Francis, VP

Hillsborough’s Best Kept Secret

Continued on p.2Continued on p.3

Client: Southern Neighbor magazine (for Calliope Publishing)

Designed feature story and cover layout, in addition other editorial layouts and ads.

layout


marketing

Size Price Return on investment

back cover $395 most valued placement--readers see ad without opening the magazine

inside front cover $315 ad seen immediately upon opening magazine

inside back cover $275 lets you leave the last impression on readers

full page $250 good coverage on a full page within the magazine

half page $165 noticeable while audience is reading

quarter page $100 affordable coverage within the magazine’s content

eighth page $65 affordable coverage within the magazine’s content

½ Page H7.5 x 4.5 ½

Pag

e V

3.5

x 10

¼ P

age

V3.

x 4

.5

¼ Page H3.5 x 7.5

*Advertisers wishing to purchase more than one advertisement — for the same or future issues — can get additional ads at a discounted rate of 10% off the original list price.

.PDFpdf - images @ 300 DPI/resolution Îgrayscale color mode Îall fonts imbedded Î

.TIFtiff @ 300 DPI/resolution Îgrayscale color mode Îflattened Î

.EPSeps - images @ 300 DPI/resolution Îgrayscale color mode Îall fonts made into outlines Î

.JPGjpeg @ 300 DPI/resolution Îgrayscale color mode Îfile quality max of 12 Î

Ad Artwork Formats Design Assistance

Once you commit to an ad,Blue & White will provide up

to one hour of discounteddesign assistance for $15. We

can offer further assistanceat a rate of $40 per hour,

charged in fifteen-minuteincrements.

Full Page7.5 x 10

1/8 Page 3 x 2.25

Have spot color

for only $25 extra!

Ads with spot color must be submitted as .ai, .indd, PDF, or .psd formats. Contact [email protected] with questions about ad formatting.

Rates and specs 2008

2008 Fall CalendarIssue Space close Materials close On stands

September August 15 August 18 September 1

October September 10 September 12 October 1

November October 10 October 13 November 1

December November 10 November 12 December 1*Please note that the above dates are for planning purposes only. Please confirm all closing dates with your sales representative.

strategically positioning you in front of 35,000 qualified buyers each month.

35,000 buyers Who are they?

52% women Î45% between 18 and 29 years old Î25,000 students between the ages of18 and 25 Îfrom families with a median annual income of $97,000over 90% of students are involved in community Îservice and 60% participate in the arts10,000 faculty and staff with combined annual Îincome of over $1 billion

35,000 buyers Where do they live?

48% of students rent an apartment or home Î39% of students live in campus housing Î20,000+ students and staff live within Chapel Hill Îcity limits64% of UNC employees and 73% of UNC stu- Îdents live in Chapel Hill, Durham or Carrboro

Statistics taken from the 2005 Chapel Hll Data Book and Daily Tar Heel Market Statistics Survey

strategically positioning you in front of 35,000 qualified buyers each month.

35,000 buyers Where do they shop?

70% of students list Franklin Street and South- Îpoint as their top destinations81% of students have shopped at Wal-Mart Îwithin the past monthUNC’s Student Stores, Eckerd and Border’s Îare also among the most frequently- shopped stores

35,000 buyers What do they buy?

78% of students recently bought pizza Î67% of students recently ate at a deli Î58% of studentsrecently visited a coffee house Î56% of students recently purchased an item from Îa video store46% of students recently bought ice cream or Îyogurt31% of students recently bought something at a Îbakery

&whiteblue

media kit

2008celebrating 10 years


When I became art director of Blue & White, the magazine hadn’t sold an ad in over a year. I realized

that to achieve our goals of full-color and glossy pages, we needed ad revenue.

To get us started in the right direction, I created the magazine’s first-ever media kit. I started by researching

the standards for media kits and looked at dozens of samples from premiere national magazines.

I researched Triangle-area demographics and discerned the magazine’s strongest selling points. I researched, wrote and designed the entire piece

from scratch.

Since the media kit has been in use, ad revenue has increased steadily, and the magazine printed its first

profitable issue in five years.

t e s t i m o n i a l“Oh, Kelly! The media kit looks fantastic! I was sitting near my friends when I looked at it and they were like, “WOW, what’s THAT?” I’d totally buy an ad from us now. Wow, wow.”

Amy Guyer, former editor-in-chief, Blue & White


16 S eptember 2007

Far Left: Stacks of products made or grown in North Carolina greeted visitors to the Got to Be NC agricultural exhibit, where they could learn about local companies and taste free samples. Products ranged from the fourth-generational family-owned Cheerwine soft drink based in Salisbury, to Anne’s Old Fashioned Flat Dumplings, started by Bryan and Anne Grimes in Greenville, N.C. The pastry strips are a key ingredient in the popular Southern dish known as chicken pastry or chicken n’ dumplings.

Left: Vicki Troxler, a partner in the Greensboro-based Neese Country Sausage, shows off samples of liver and sausage. Neese’s is a fourth-generation family-owned business that sells to grocery stores across the state. “The hogs are raised in North Carolina...normally it’s a female,” says Troxler of the meat used in their bacon, ham and sausage products. “They have no chemicals.”

Bottom: Members of the Triangle Bonsai Society displayed their trees at one of the fair’s many horticulture exhibits. Meticulous care and pruning goes into producing miniature versions of various species of trees, each of which fits into a specific form. The organization seeks to educate and promote the bonsai art through lectures and demonstrations.

Fruit and produce competitions at the fair provide opportunities for farmers to receive recognition for their prized products. Entries are divided into categories such as youth, amateur and most true to type.

w w w.unc.edu/bw 17

Above: Virginia Boone, left, braids a custom rug using purple, black and cream strips of fabric while her niece Mary Ann Dotson, of Lake Lure, N.C., describes the braiding process to a customer at the fair’s Village of Yesteryear. Boone began braiding rugs 60 years ago in 1945, and has been demonstrating her Colonial-era craft at the exhibit since 1966. “I had to learn to do it without looking...when I had to teach [braiding],” Boone says, who can carry on a full conversation without looking at her task as wrinkled but skilled hands create a work of art. She taught her trade several years ago to Dotson, who has expanded the designs into braided handbags.

Above: Donna Ball of Bobbee’s Honey packages honey-flavored cotten candy in News & Observer newspaper distribution bags to sell to customers. The small business from eastern North Carolina sells honey products such as syrup, candy sticks and cotton candy to distributers and takes pride in its unique filtering preparation process.

Below: Woodworker Lyle Wheeler shapes part of a chair he is working on at the fair’s Heritage Circle. Wheeler uses red oak logs while they are still green, saws and shapes them down, dries the pieces and then assembles them without glue.

Below: Lenny Moore, of Greensboro, works iron at the forge as part of the fair’s Heritage Circle. Moore and other members of the North Carolina Blacksmith Association educate onlookers about their craft. The association holds regular meetings and clinics to teach newcomers and to pass their trade along to the next generation. New member Eric Cartrette, who attends demonstrations to learn the craft, said sometimes “we need someone to take us by the hand and show us.”

Left: Strange expressions stare down visitors to the fair’s pumpkin carving contest. Artists, including Tim and LInda Trudgeon, of Mocksville, N.C., proudly transformed the pumpkins into detailed, three-dimensional faces.

Woodworker Lyle Wheeler shapes part of a chair he is working on at the fair’s Heritage Circle. Wheeler produces traditional ladderback chairs and rockers using Shaker techniques in his shop at Millers Creek, N.C., near the Blue Ridge Mountains. Each piece of the chair comes from a specific part of the trunk based on the wood’s quali-ties and grain. “I’ve been making chairs since ‘89,” Wheeler says. “My grandfather taught me how.”

Above: North Carolinians from Wilmington pride themselves on their agricultural export technology, where they use 235-foot-tall cranes to lift cargo from railroad cars to ocean vessels. At the fair, crane operator Brandon Davis shows Jessica Walter, 9, how to control a 1-40 scale model crane. Susan Clizbe, the port’s communications manager, said “I set [Senator] Richard Burr up with a crane and he turned into a four-year-old, so I knew the kids would like it.”

Below: Jim Weber of Clayshaper Pottery demon-strates techniques on his pottery wheel to onlookers at the Village of Yesteryear. Although currently based in Milner, Ga., Weber learned his craft at Haywood Technical College in Clyde, N.C. While demonstrating, Weber stressed the importance of hard work and education to keep the Southern heritage alive. “We are truly living examples of heritage and talent, ex-pressly for the citizens of the state of North Carolina.”

Meet the people behind N.C.’s traditions.

photos & captions by danielle verrilli • design

by kelly gilesstate fair


layout


w w w.unc.edu/bw 11

LOCAL HAUNTS: 3CUPS AND LOCOPOPSBoth 3CUPS coffee shop and LocoPops on West Franklin Street embody Chapel Hill’s unique small-town aura. 3CUPS, a bright, cozy shop with brick walls splattered with artwork, serves

premium coffee from Counter Culture, loose-leaf tea and other drinks. Customers receive their own French press pot for coffee or a teapot with free refills. LocoPops is also a local business, with its original

store located in Durham. This frozen pops stand is famous for its wide variety of quirky flavors, including Strawberry Margarita and Mexican Chocolate.

top 5 secretsWe might not have many hidden doorways or passageways around here, but UNC-Chapel Hill has its own secrets lurking on and off campus.

by erin wiltgen • design by kelly giles • photos by hannah taylor

GIMGHOUL CASTLEHidden in the woods at the end of Gimghoul Road, this

impressive mansion contains a myth dating back to the 1800s. Legend has it that in 1833, 18-year-old Peter Dromgoole died in a pistol duel over the affections of a woman named Fanny. Accounts differ on whether or not Fanny witnessed the shooting, but all confirm that Dromgoole’s friends buried him under a rock marked with his blood. According to the myth, both Dromgoole’s and Fanny’s spirits haunt the castle and the rock still bears the bloody stain.

Although the story has fallen out of the memory of most students, rumors of a secret society that meets within Gimghoul have become increasingly widespread. The society, called the Order of the Gimghoul, was founded in 1889 and supposedly consists of noted alumni such as J.L. Morehead and Frank Porter Graham.

FOREST THEATERNestled behind Cobb Residence Hall on Country Club

Road, Forest Theater and the surrounding trees and paths provide a relaxing study environment as well as running routes far away from the hustle and bustle of campus.

DAY-OLD BAGELS FROM ALPINEStart off today with yesterday’s treats. Alpine Bagel in the

Student Union bags up its extra bagels each night and sells them the next day for about $2. Bags usually contain five or six bagels.

FREE-FOOD LISTSERVThe free-food listserv is exactly what it sounds like: a

mass e-mail that informs its subscribers of events and groups giving out free grub. Chase Foster, a 2005 UNC-CH graduate, began the listserv in 2003 to try to reduce the amount of free food that was thrown away after these events. “It’s a great opportunity for students who don’t have a lot of expendable income in some cases to eat free food that was right within hundreds of feet from where they slept,” he said.


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the bride’sessential library

Tie the Knot on a Shoestring Leah Ingram, 2007

The average cost of a wedding in the United States is now nearly $30,000. But what if you could allocate a portion of that to the honeymoon or a down payment on a house?This book is full of advice on how to downsize the price without going cheap. It also shows couples how to set a realistic budget and plenty of tips for saving on everything including attire, site fees, photography, flowers and even the honeymoon. It also includes a section on how to save if you’re having a destination wedding.

Got a long car ride or a wait at the doctor’s office with nothing to do? Stop reshuffling those seating cards and check out our essential reading list for brides. If you read them all, you’ll be able to budget like an accountant, invest like you’re on Wall Street, relax like a yogi and discover how other women really feel about their big day.

{read} B E S T B O O K S

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the bride’sessential library

The Secret Power of Yoga: A Woman’s Guide to the Heart and Spirit of Yoga Sutras Nischala Joy Devi, 2007

Is wedding stress bringing you down? This book focuses on the emotional and spiritual benefits of yoga specifically for women. It also includes suggested practices to help you relax and recharge.

Altared: Bridezillas, Bewilderment, Big Love, Breakups, and What Women Really Think About Contemporary Weddings. Colleen Curran, 2007

Smart women writers sound off about their true feelings about weddings. Some admit to dreaming of the day all their lives. Others talk about living in fear of the bridal salon. A myriad of perspectives on the ritual that surrounds one of life’s biggest changes.

Women & Monday: owning the Power to Control Your Destiny Suze Orman, 2007

Just because you’re combining bank accounts doesn’t mean you should stop being an active partner in the management of your finances. As a woman you can and should invest, save and handle debt responsibilities. You owe it to yourself to stay educated and involved.

B E S T B O O K S {read}

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The beach themed wedding took place in Corolla on the Outer Banks of North Carolina. When the couple kissed for

the first time as husband and wife, they were surprised by the

sound of the conch horn.

Glass lanterns in shades of seaglass illuminated the path down the aisle.

{real wedding} K E R R I B E T H & D AV I D

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K E R R I B E T H & D AV I D S U LTA

M AY 2 2 , 2 0 0 6

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The delicious coconut-covered cake came from Just Desserts. The couple is considering having them make another for their first anniversary.

The tone of the wedding was very laid back. The guests kicked off their shoes, and the wedding party went barefoot.

The bride and her bridesmaids carried bunches of blue hydrangeas. The blue and tan color scheme for the wedding blended with the natural beauty of the setting.

K E R R I B E T H & D AV I D {real wedding}



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Cookies in Bloom Triangle-area brides are sweet on Cookies in Bloom. This

creative company, based in Cary, NC, decorates and personalizes cookies in a wide variety of shapes—hearts, wedding cakes, flowers—to just name a few.

Fabulous as favors, the company also arranges cookie bouquets. that would make deliciously

different centerpieces.

Love is the irresistible desire to be desired irresistibly. — Louis Ginsberg

Brilliant ImageNow you can take your favorite wedding

photo and turn it into a large digital work of art. Brilliantimage.com will enlarge that perfect picture to wall-art size, and you can hang it in a special place in your home. And it’s easy. Go to the website and upload your image. Enter the interactive fitting room, and

select the size and picture frame that you want. Place the order!

Caught in the Web?Want a wedding website but think java is a cup of coffee? Try the Site Wizard

at www.weddingwindow.com. Utilizing a simple point and click interface,

couples can select the features and content they want on each page. The site

also allows a means of including external navigational links without having to

create an actual hyperlink. The company will also create a keepsake CD of

your site so you can keep your wedding website with your other wedding

memories. The site is also home to a bunch of planning tools including

a guest list manager, budget tracker and to-do list. A seven day trial is

available.

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VOTE NOW! for The Bride’s Book Reader’s Choice Awards!Let us know what you think is the best place in NC to have a wedding reception and we’ll feature the winners in our Fall/Winter 2007 issue. Send your nomination and no more than 100 words explaining your choice to [email protected].


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contestvowsc o o k i n gfavors

artThey say it’s all in the details.

Here are a few ideas to get you started.

Ideas in BloomIf you don’t yet have a clear idea of your perfect wedding flowers or need a little creative inspiration, check out the online gallery at www.weddingflowers-diy.com. If you’re looking for a way to save some bucks on your big day, this site can help too. While you may want to leave the most important arrangements—like your bouquet or centerpieces—to a professional, it may be possible to put together some of the other pieces, like corsages and bou-tonnieres, yourself. For a fee, the site offers step-by-step training and an on-call experienced professional.

flowers

Heat Things Up Now that you’ve unpacked the bread maker, panini press and waffle iron, do you

know what to do with them? Never fear. The Newlywed Cookbook by

Robin Vitetta-Miller includes more than 200 original

recipes, easy-to-follow instructions and personal

advice on navigating the kitchen. Whether it’s a

candlelit meal for two or your first sit-down dinner,

they’ll think you’ve been a gourmet chef for years.

The

Im

age

Mill


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Caught in the Web?Want a wedding website but think java is a cup of coffee? Try the Site Wizard

at www.weddingwindow.com. Utilizing a simple point and click interface,

couples can select the features and content they want on each page. The site

also allows a means of including external navigational links without having to

create an actual hyperlink. The company will also create a keepsake CD of

your site so you can keep your wedding website with your other wedding

memories. The site is also home to a bunch of planning tools including

a guest list manager, budget tracker and to-do list. A seven day trial is

available.

Love does not consist in gazing at each other, but in looking

together in the same direction. — Antoine de Saint-Exupéry

Writing Your Own Vows?While traditional wedding vows are time-honored words of love and commitment, couples are increasingly choosing to write their own vows. If you’re having trouble getting started, Beaucoup Wedding Favors has these suggestions to get the words flowing:

What qualities do you love about your soon-to-be spouse?

What are three things that inspire you about your loved one?

What qualities do you believe will keep your marriage strong?

What promises do you want to make for your life together?

How do you complement one another?

Bon Mots. Make a memory book of your

relationship. Have your fiancé write down

everything he remembers about your

meeting and first few dates. Without

looking at what he wrote, write

your own version. If you use a tool

like www.iMemoryBook.com,

you can post your stories and invite friends

and family to share their memories too. Later you can add

photos and captions to create a one-of-a-kind love story.

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AISLE STYLE

Here’s a book for all of the brides-to-be who don’t fit in those size six sample gowns (the average woman in the U.S. is a size 16). Down the Aisle in Style: A Wedding Guide for Full-Figured Women by Chamein Canton (WindRiver Publishing), is full of secrets to help any woman feel beautiful on her wedding day. The book includes advice on finding a flattering gown design, cosmetics, hair style, and photography. And to prove the point, the book is full of fabulous shots of full-figured brides looking beautiful.

They gave each other a smile with a future in it.

— Ring Lardner

Inn LoveIf your dream honeymoon is just the two of you

cozying up by the fire in a romantic historic inn, then

this list is for you. Here are the Top 10 Romantic

Inns for 2007 in the U.S. from American Historic Inns.

These romantic inns were selected for attributes

such as their luxurious decor, hospitality, sense of

history and overall romantic mystique. Want more?

Check our their website at www.iLoveInns.com.

• Adobe & Pines Inn - Taos, N.M.

• McMillan Inn - Savannah, Ga.

• Magnolia Mansion - New Orleans, La.

• Glasbern Country Inn - Fogelsville, Pa.

• Blair Inn at Moosehead Lake - Greenville, Me.

• Candlelight Inn - Napa, Calif.

• The Place at Cayou Cove - Deer Harbor, Wash.

• Rivertown Inn - Stillwater, Minn.

• Historic Jacob Hill Inn - Providence, R.I.

• 1795 Acorn Inn - Canandaigua, N. Y.HONEY MONEY If you’d rather sail away on a boat than own a gravy boat, you might consider registering at Traveler’s Joy (www.travelersjoy.com). The honeymoon registry service allows couples to build and customize a honeymoon registry. Couples decide where and when to book their honeymoon; the site helps make it happen. Gifts might include his and her body massages on a cruise, a romantic dinner at a certain restaurant or a two-hour horseback ride on the beach.

The winter holidays are the most

popular time for engagements, with 27

percent of all engagements occurring

between November 1 and January 31.

Conde Nast

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How do I love thee? Let me count the ways. “Sonnet from the Portuguese” by Elizabeth Barrett Browning

top 10wedding reads

Most wedding ceremonies contain readings of poems, religious passages, or writings about love. Here are some of our favorite lines. If you’re interested in the full text, go to our website at

www.thebridesbook.com.

Love one another, but make not a bond of love: Let it rather be a moving sea between the shores of your souls. “The Prophet” by Khalil Gibran

Rise up, my love, my fair one and come away. For lo, the winter is past, the rain is over, and gone. “Song of Solomon”, King James Bible version

Lord, behold our family here assembled. We thank you for this place in which we dwell, for the love that unites us, for the peace accorded us this day, for the hope with which we expect the ‘morrow, for the health, the work, the food, and the bright skies that make our lives delightful; for our friends in all parts of the earth. Amen “Wedding Prayer” by Robert Louis Stevenson

{hints} TO P 1 0 R E A D S


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You are the kernel of my heart, You are the face of my sun, You are the harp of my music, You are the crown of my company “An Irish Wedding Blessing”

Two such as you with such a master speed Cannot be parted nor be swept away From one another once you are agreed That life is only life forevermore Together wing to wing and oar to oar. “The Master Speed” by Robert Frost

Hope is the thing with feathers That perches in the soul, And sings the tune without the words, And never stops at all, “Hope Is The Thing With Feathers” by Emily Dickinson

What greater thing is there for two human soulsthan to feel that they are joined together to strengtheneach other in all labor, to minister to each other in all sorrow,to share with each other in all gladness,to be one with each other in thesilent unspoken memories? “To Be One With Each Other” by George Eliot

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth. It always protects, always trusts, always hopes, always perseveres. Corinthians 13:1-13

At night, there was the feeling that we had come home, feeling no longer alone, waking in the night to find the other one there, and not gone away; all other things were unreal. “A Farewell to Arms” by Ernest Hemingway

TO P 1 0 R E A D S {hints}



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logos

&whitebluesince 1998

Business Card - BackBusiness Card - Front

Kelly Giles

k gee!SHOE HEAVEN, LTD.

sole for the soul



kelly giles, designer

kelly giles, designer

t. 336.760.3260 fax 336.721.1667 c. 336.971.8449

51 FIFTH AVE. NEW YORK, NEW YORK 10019

web www.kgee.com email [email protected]


t. 336.760.3260 fax 336.721.1667 c. 336.971.8449 email [email protected] web www.kgee.com

51 FIFTH AVE. NEW YORK, NEW YORK 10019

Eve Marie Carson junior-year merit scholarshipThe University of North Carolina at Chapel HillOffice of Development208 W. Franklin StreetChapel Hill, NC 27599-6100

ITINERARYjune 21, 2007 - july 29, 2007edinburgh, london, italy

Contacting us!Use hotel and hostel phone numbers only in an emergency. It’s best to contact us via cell phone or e-mail.

Holly: [email protected] 011-44-792400-8879 Kelly: [email protected] 336-971-8449

June 21, 2007Leave RDU 7:06 a.m. United Airlines, 7392

Arrive at Dulles (DC) 8:10 a.m. Leave at 9:31 a.m. United Airlines, 0922

Arrive London Heathrow 9:55 p.m.

Travel to Channins Hounslow Hotel +4420-8890-2358

June 22, 2007Train to Edinburgh 9 a.m. - 1:38 p.m. Train 900

Arrive at Castle Rock Hostel +44 (0) 131-225-9666

June 24, 2007Train to London 3:30 p.m. - 8:08 p.m. Train 1530

Arrive at Astor Leinster Inn +44 (0) 207-229-9641

June 28, 2007Leave London 7:25 a.m. United Airlines, 8884

Arrive Muinch 10:10 a.m. Leave at 12:35 p.m. United Airlines, 9208

Arrive Florence 2:10 p.m.

Travel to Lorenzo d’Medici Institute

July 29, 2007Leave Florence 6:40 a.m. Lufthansa, 4079

Arrive Muinch 8:05 a.m. Leave at 9:05 a.m. Lufthansa, 0434

Arrive Chicago O’Hare 11:40 a.m. Leave at 4:35 p.m. United Airlines, 7160

Arrive RDU 7:45 p.m. Terminal C

Time Zones London and Edinburgh are 5 hours ahead of U.S. time.

Italy is 6 hours ahead of U.S. time.

Depart: Terminal C Seats: 3C, 3D

Arrive: ??? Depart: ??? Seats: 30A, 30B

Arrive: Terminal 3 Depart: Terminal 2 Seats: ???

Arrive: Terminal 2 Seats: ???

Arrive: ???

Depart: ??? Seats: ???

Arrive: Terminal 2 Seats: ??? Depart: Terminal 2

Arrive: Terminal 5 Depart: Terminal 2

Client: Blue & White, student-run magazine at UNC-Chapel Hill

Client: my personal blog — a resource to help UNC-CH students with Web 2.0 job hunting strategies


Client: logo for my trip to Europe (just for fun!)

Client: Student U., an educational non-profit in Durham, N.C.

Client: Intro to Graphic Design at UNC-Chapel Hill (class assignment)

Client: National Press Photographers Association


photography


writing


writing

Currently, there is a gap in the music industry and in the media — there is not a clear-cut definition of “indie music.” Music journalist Seraphina Lotkhamanga wrote an article entitled, “Indie Music: The Undefinable Term,” in which she argues that each person has his or her own definition of “indie.” Some people consider it a sound; some think it is the production of a record using an independent record label, while some people believe it is a lifestyle. With so many ideas and definitions floating around, even radio personalities are reluctant to use the term for fear of upsetting their constituents (Radio Relations group research).

This is both a challenge and an opportunity for Yep Roc to gain publicity and achieve one of its primary goals: “increased awareness of the label” (transcripts). The media — the intervening public Yep Roc needs to gets its message to its target audiences — relies heavily on fact (Patterson, Wilkins). Belonging to an industry and producing a product without a solid definition could be problematic for Yep Roc in providing the media with solid facts about the genre. This challenge is also Yep Roc’s opportunity to become an industry leader by positioning itself as a team of indie experts and a model of best indie practices. Yep Roc has already received some coverage with this flavor in the forms of best practices reviews (King) and expert interviews (hypebot.com). Maverick Media wants to capitalize on that type of exposure and brand Yep Roc as the primary resource for media professionals when it comes to indie products and information about indie music.

Why will this strategy work? Because Yep Roc is “truly 100 percent independent” (transcripts). As a true indie label, Yep Roc is not operating on a conglomerate’s budget, so our campaign will use resources that Yep Roc already has its disposal and promote practices that Yep Roc has already implemented. That

is why we have designed this campaign to be both low-cost and effective. At Maverick Media, we know that Yep Roc is staffed with indie experts, and it is an industry leader in indie practices. All indie labels put music back in the hands of the listener, and Yep Roc lives by that standard. They offer free downloads, and in their transcripts they align themselves with the listener more than the profit margin. Now we just have to let the media and the consumers in on the secret — Yep Roc is the best source of indie information and a leader in indie music practices. To disseminate the message, Yep Roc must enhance its existing media relations efforts.

Both our research with college publications and national studies show that the media is increasingly interested in local story angles (Galifianakis). Additionally, our research demonstrates that developing personal relationships with the media is essential to gaining press coverage. To make use of these trends, we will employ a targeted, localized media relations strategy that allows Yep Roc to feed journalists helpful information on an area-by-area basis, thus increasing the chances of media relations success. With more media space comes increased brand and message awareness.

Although Yep Roc is seeking national coverage, our campaign will focus on building a base of operations and connections in North Carolina. Since Yep Roc headquarters are located in Haw River, N.C., Yep Roc employees will be most familiar with the surrounding area, and N.C. media outlets will be interested in Yep Roc because of its local ties. Once Yep Roc establishes itself as an expert and a leader in the North Carolina media scene, it will be easier to translate this campaign, its practices and its messages to a national scale. Consider this the first phase of a multi-step, multi-year campaign that can launch Yep Roc to new standards of success.

Strategy

Client: Yep Roc RecordsI was solely responsible for the strategy

section (below) of a 30-page public relations plan. The strategy is based on an expert

positioning strategy and laid the foundation for the rest of the campaign and its tactics.