keith jenkins - #lovecapetown #mymauritius - social media tracks #vb14socialmedia
DESCRIPTION
Casepresentatie van Keith Jenkins (Velvet Escape) over campagnes voor Kaapstad en Mauritius op de Social Media Tracks op de Vakantiebeurs in 2014.TRANSCRIPT
![Page 1: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/1.jpg)
Keith Jenkins
VakantiebeursUtrechtjanuari 2014
Blogger campagnes #LoveCapeTown & #MyMauritius
![Page 2: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/2.jpg)
#LoveCapeTown
![Page 3: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/3.jpg)
#LoveCapeTown doelstellingen
• inwoners mobiliseren
• verborgen aspecten ontdekken
• online content vergroten
• multimedia benadering
• wereldwijde exposure
![Page 4: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/4.jpg)
#LoveCapeTown media coverage
• aankondigingen
• media events
• interviews
• live verslag
• samenvattingen
![Page 5: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/5.jpg)
#LoveCapeTown impact
• 37m tweet impressies• bereik 1.2m accounts• meerdere platforms• hoge mate v. interactie• honderden tips• honderden foto’s • buitenlandse pers• blog posts & links• spin-off campagnes
“Our most successful social media campaign to date”.
- Cape Town Tourism
![Page 6: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/6.jpg)
#MyMauritius
![Page 7: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/7.jpg)
#MyMauritius doelstellingen
• veelzijdigheid Mauritius
• niche bloggers
• online content vergroten
• multimedia benadering
• wereldwijde exposure
• video & ebook
![Page 8: Keith Jenkins - #LoveCapetown #Mymauritius - Social Media Tracks #vb14socialmedia](https://reader036.vdocuments.site/reader036/viewer/2022062617/54be4bb64a79599d5e8b4586/html5/thumbnails/8.jpg)
#MyMauritius impact
• 90mln tweet impressies• Bereik 2.3mln op Twitter• Bereik 900k op facebook• meerdere platforms• hoge mate v. interactie• 1,100+ Instagram foto’s • 40+ blog posts & links• buitenlandse pers
125,000+ Likes op facebook