Keeping Current - Developing and Updating your Company’s Social Media Policies & Guidelines

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This presentation/workshop was given at the Social Media Strategies Summit San Francisco 2014.

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<ul><li> 1. Social Policies &amp; Governance</li></ul> <p> 2. linkedin.com/in/jgibbardJeff GibbardPresident &amp; Chief Strategist at True Voice MediaAdjunct Professor, Speaker, Blogger &amp; Podcaster@jgibbardgoogle.com/+JeffGibbardjeff@truevoicemedia.comTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 3. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 4. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 5. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 6. March 2011More than 40 companiesConsulting Workshops ResourcesTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 7. Consulting Workshops ResourcesTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 8. Resources Slides, Links and Tools Mentioned!! truevoicemedia.com/notesTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 9. TRUE VOICE MEDIAThe Social Business Agency!www.truevoicemedia.com!215.948.2012!@truevoicemedia#SMSSummitTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 10. True Voice Media // www.truevoicemedia.com // twitter: @truevoicemedia // 215-948-2012 11. Death by Powerpoint 12. Death by Powerpoint 13. Death by Powerpoint 14. Stay engaged my friends 15. RULESInterrupt meDont fall asleepTweet everything I sayTweet about how handsome I amStay off FacebookStay off emailCall your mother (she worries) 16. Lets Dive In 17. ? TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012What Do You WantFrom Social 18. AttentionTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 19. EngagementTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 20. SalesTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 21. ? TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012How Do You GoAbout Doing That? 22. ContentMarketingTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 23. CommunityManagementTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 24. AdvertisingTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 25. #HashtagsTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 26. CampaignsTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 27. ContestsTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 28. Best Intentions 29. What Happens IfIt Hits The FanTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 30. What Happens WhenIt Hits The FanTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 31. Should I?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 32. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 33. This Is Why YouNeed PoliciesTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 34. The Keys to SuccessAwarenessBuy-InPreparationTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 35. AwarenessTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 36. The InternetCannot BeControlledTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 37. The Streisand EffectTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 38. 09 F9 11 02 9D 74 E3 5B D841 56 C5 63 56 88 C0TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 39. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 40. Buy InTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 41. The Most Effective Policiesare more about empowering, than restricting.TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 42. The Most Effective Policiesare short, direct, and written in plain language.TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 43. Even The Most Effective Policiescan not protect you 100% of the time.TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 44. PreparationTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 45. Take a good look in the mirrorWhats the worst thing someone could find out about us?What are our industry compliance guidelines?What are our industry ethical codes of conduct?Are our people adequately prepared to address a situation?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 46. Some Examples Of HowTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 It Could Go Horribly Wrong! 47. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Hijacking 48. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 #McDStories 49. What They WantedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 50. What Really HappenedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 51. #AskJPM 52. What They WantedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 53. What Really HappenedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 54. #MyNYPD 55. What They WantedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 56. What Really HappenedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 57. Heres WhatHappened NextTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 58. It SpreadTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 59. Los AngelesTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 60. ChicagoTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 61. Whats The Worst ThingSomeone Could Find OutAbout Us?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 62. The InternetCannot BeControlledTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 63. We Have ATwitter ProblemTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 64. Maybe You JustSuckTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 65. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 FAIL Image Credit: http://www.flickr.com/photos/ateliertoepfer/5149382194/ 66. FAIL Thou Sucketh GreatlyTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 67. Unintentional-vs-StupidTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 68. Beware TheScheduled UpdateTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 69. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 70. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 71. Look Into WHYSomething Is#TrendingTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 72. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 73. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 74. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 75. #WhyIStayedTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 76. Some People JustHave PoorJudgementTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 77. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 78. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 79. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 80. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 81. And Some PeopleAre Just DicksTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 82. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 83. The REALLYBad StuffTRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 84. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 85. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Break Time! 86. TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 Workshop Time! 87. Writing Your Policy: Getting StartedWhats the worst thing someone could find out about us?What are our industry compliance guidelines?What are our industry ethical codes of conduct?Whats the most important thing someone should know not to do?What do you want people do to online?Who are you worried about getting you in hot water? What training do they need?In the event of emergency, who should be notified?TRUE VOICE MEDIA // www.truevoicemedia.com // @truevoicemedia // 215-948-2012 88. ! Q &amp; A </p>