Keep it simple, stupid.

That was then….Stupid

What logo do I use?

This is now….Simple

History of our Name

• Unions operated separately until 1999

• Twin Cities Student Unions: 1999 – 2001

• Twin Cities Student Unions and Student Activities Office: 2001 – 2006

• Student Unions & Activities: 2006 – Present

That was then….Stupid

This is now….Simple

Why the Ampersand?

Why the Ampersand?

Events

Student Groups

Leadership Opportunities

Convenient Services

Student Jobs

Room Reservations

Food

Lounge spaces

Entertainment

Information Desks

Involvement Opportunities

Study spaces

Why the Ampersand?

Why the Ampersand?

That was then….Stupid

This is now….Simple

That was then….Stupid

This is now….Simple

Ampersand Evolved

Ampersand EvolvedAwareness Awareness RateStudent Unions & Activities 86.3%

Minnesota Programs & Activities Council (MPAC) 54.8%

Importance of factors for attending events – scale of 1-5Free / low cost 4.7Interested in the event 4.6Location is convenient 4.2Planned by MPAC 1.8

- Not a strong correlation to know that events are planned by students – 40.6% neutral, 33.3% somewhat important

Ampersand Evolved

That was then…Stupid

This is now…Simple

That was then…Stupid

This is now…Simple

That was then…Stupid

This is now…Simple

That was then…Stupid

This is now…Simple

We Are University of Minnesota

We Are University of Minnesota

We Are University of Minnesota

Generating Awareness

Ampersand Adventure

Ampersand Adventure

Ampersand Adventure

Ampersand Adventure

Ampersand Adventure

Ampersand Adventure

Ampersand Adventure

Its Raining Super Balls!

Its Raining Super balls

Its Raining Super balls

Its Raining Super balls

Its Raining Super balls

Its Raining Super balls

Social Networking

Social Networking

Recap

Questions Answers