keep it fresh! by tricia maddrey baker

8
Keep Your Brand Fresh 4 Tips that Don’t need a Committee

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Page 1: Keep it fresh!  by Tricia Maddrey Baker

Keep Your Brand Fresh4 Tips that Don’t need a Committee

Page 2: Keep it fresh!  by Tricia Maddrey Baker

Have you noticed that the best stores are always rearranging stock?

Page 3: Keep it fresh!  by Tricia Maddrey Baker

How will your “product” look FRESH?

Q: Does this look like the “Same Old” Caprese?

A: No, and yesChanged layout, not recipe

Page 4: Keep it fresh!  by Tricia Maddrey Baker

“Tweak” Website Color

A very minor difference fools the eye.

Page 5: Keep it fresh!  by Tricia Maddrey Baker

Make Website Mobile-Friendly

• Google is now RANKING with • Speed of load for desktop• Speed of load for mobile• ESSENTIAL in 2015

Page 6: Keep it fresh!  by Tricia Maddrey Baker
Page 7: Keep it fresh!  by Tricia Maddrey Baker

Refresh Logo or Mascot

From when? 1903? 1963? 2012

2015 for Facebook“tweaked”

Page 8: Keep it fresh!  by Tricia Maddrey Baker

NEW Business Cards

Find a simple way to make them look new,BUT use the same essential color as all media, including website and Facebook profile