keep font sizes and textures consistent and balance graphics, text and pics how to easily create a...
TRANSCRIPT
Keep font sizes and textures consistent and balance graphics, text and picsKeep font sizes and textures consistent and balance graphics, text and pics
How to Easily Create
A terrificTestimonial Page using Infographics
Play by play
1. Gather awesome testimonials from your clients.
2. Choose a theme to work from. There are plenty of templates out there!
3. Use pictures and graphics to infuse colour and visual stimulation alongside your text.
4. Put the text into textboxes to make it easy to move it around until you like the placement on the page.
5. Edit, edit, edit the writing! Then edit it again!
6. Save your info graphic doc as a PDF for easy upload into your website.
7. Upload or print off as required.
One idea to suit many needs
InfographicInfographic Testimonial Testimonial Flyer/
Hand out brochures
Flyer/Hand out brochures
Sales brochure for events
Sales brochure for events
According to AnsonAlex, publishers who use infographics grow an average of 12% more in traffic than those who don’t. Infographics allow you to present what would normally be hard-to-digest information, in a way that readers can enjoy and understand. Customise them to suit your business needs and the possibilities are endless!
Really all an infographic is, is a template with a particular visual layout that incorporates visual stimulation with written data, increasing readability and reader engagement.
So why not try them out when creating your next piece of content or webpage data? The sky’s the limit!
Don’t forget to give the reader the opportunity to contact you with their own testimonial about your business!
The essential elements to creating an eye catching testimonial
Use
Small
Boxes for
One liners
1. Content: without a great write-up, there’s not much point. Use your
most inspiring testimonials and don’t compromise on quality content.
1. Happy Snaps: if you’ve got a great pic of you with your happy customer, USE IT!! A clip art is not going to be nearly as impressive as that huge
smile on that customers face!
3. Design: fill, line, effects, styles. These four elements will help build your
color scheme, shape style, and font styles.
Use colour
Use colours that complement your business colour scheme. Continuity is key. You don’t want to have a brightly coloured infographic like this standing out on your vintage toned, 50’s inspired mechanics website. Stick to your theme and use a different shade for each testimonial.
LINEUse boarders. It creates relief for the eye, separates
important information and causes the information inside it to stand out more, making it more appealing and engaging.
EFFECTSEffects add an element of design
to your graphics. There are many features that include shadows, bezels, outer glows, and 3D effects to choose from. The icon below is using a shadow effect.
STYLEAs with colour, consider the style of your infographic.
Keep it consistent with your overall business theme, especially your website, where the testimonials generally live. Keep fonts readable and stay clear of cursive and fancy writing. You actually want your readers to understand what others are saying about your company and if they cannot read it they will leave uninformed and frustrated.
Readable fonts
Readable fonts
Making the information feel personalMaking the information feel personal
Engaging Text
Real customer
pics
Interesting use of colour and
shape
This template is free and ready for you to use for your business. Thanks for sharing! www.redlinewritingservices.com ©2014 RedLine Writing Services
Visually impacting
testimonials for your reader to
enjoyMake sure you use any images you have that will create a link between the person writing the testimonial and the business