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KD Book Genius.

Never Choose the Wrong Book Title Again.

KD Book Genius. Never Choose the Wrong Book Title Again. www.BookMarketingEngine.com

http://www.bookmarketingengine.com/

Table of Contents 1: The Old Way of Picking Titles & Covers. 2: Drug Dealing for Fun & Profit. 3: How to Never Choose the Wrong Cover (or Title) Again. 4: Case Study: How PickFu Helped Win the Reader's Favorite Book Award 5: Case Study: 21 Days in Maui. 6: Case Study: How a Book Title Impacted Performance by 400%! 7: How PickFu Helped Make a New York Times Bestseller 8: How to use Pickfu.com (stepbystep, with screenshots) 9: My Experience with PickFu. 10: Choosing from 3 Book Covers for This Course. 11: Frequently Asked Questions Conclusion Need Additional Help?

KD Book Genius. Never Pick the Wrong Book Title Again. www.BookMarketingEngine.com


1: The Old Way of Picking Titles & Covers.

We've all heard the term: “Don’t judge a book by its cover.”

But as published authors, we've learned the hardway, that the opposite is true in

real life. People do exactly that. They judge a book (particularly literal books) by

their cover.

It's why the book cover carries somuchweight in determining the success of your

book.

But how do you know know which book cover will sell you the most

books?

Easy. Go with your gut. You decide.

Right?

“What's the problem with that? I know my market.”

It's true. Your opinion is informed. For sure.

And your taste is actually very good.

But the challenge is? We have proximity bias.

We're too close to our own book.

We can't be fully objective in determining what book cover (and title for that

matter) will resonate best.

The only way to know for sure? Is to ask.



“What about asking family and friends?”

While there is value in that, you aren't asking enough people.

You need to ask LOTS of people, to really get a good feel for how your book cover,

and book title, will affect people outside of the creator.

While the Big 6 Publishing Houses have had tens and hundreds of thousands of

dollars to spend on testing, we indies have pretty much had to go with our guts,

ask family and friends, then put the book out and hope for the best.

All that changed, in 2007.

In 2007, Tim Ferriss completely changed indie publishing.



2: Drug Dealing for Fun & Profit.

“A cross between Jack Welch and a Buddhist monk.” The New York Times

“Tim is Indiana Jones for the digital age.” Albert Pope, UBS

“The World's Best Guinea Pig.” Newsweek

Timothy Ferriss has been listed as one of:

Fast Company’s “Most Innovative Business People”, and

Forbes Magazine’s “Names You Need to Know.”

He’s an angel investor/advisor (Uber, Facebook, Twitter, and Evernote),

He’s author of the following books:

The 4Hour Work Week (#1 New York Times bestseller,)

The 4Hour Body (#1 New York Times bestseller,) and

The 4Hour Chef (#1 New York Times bestseller.)

We all know and love the “4Hour” title branding. It’s simple, it’s evocative, it’s

brilliant. But how did he choose that title in the first place? Genius? Luck?

Guess again.



Tim's working title, ‘Drug Dealing for Fun and Profit’ (yes, seriously), wasn’t

received well. Tim thought the title was BRILLIANT! His friend's and family

thought otherwise.

So Tim changed the title, right?

Wrong.

He decided to proceed with the name anyway. Tim liked it because it polarized

opinion. (Knock, knock. Who's there. Promixity Bias.)

As fate would have it, Tim secured distribution in multiple major channels,

including WalMart! And WalMart pretty much vetoed the controversial title.

Back to the drawing board.

Timhad a boatload of book title options. He found it relatively easy to whittle the

list down to 12 but found it tough to finalize one name: everyone had an opinion

on the best, including his agent and distributor.

(Remember the Family & Friends circle?)

But there was no consensus.

Instead, Ferriss decided to have a look on the market response.



For that he took 6 prospective titles that everyone could live with,

including:

1. ‘Broadband and White Sand’,

2. ‘Millionaire Chameleon’ and

3. ‘The 4Hour Workweek’

Then he developed a Google Adwords campaign for each.

Tim bid on keywords related to the book’s content.

Including ‘401k’ and ‘language learning’.

When those keywords formed part of someone’s search on Google, the

prospective title popped up as a headline and the advertisement text would be the

subtitle. Ferriss was interested to observe which of the sponsored links would be

clicked on most, knowing that he needed his title to compete with the over

200,000 new books being published in the US alone, that year.

Seven days and $200 later, he had a winner.

“The 4Hour Work Week” had the best clickthrough rate by far.



But Tim's experimentation didn’t stop there.

He decided to test various covers by printing them on high quality paper and

placing them on existing similar sized books in the new nonfiction rack at the

Borders book store in Palo Alto, California. (Crazy innovative!)

Tim sat with a coffee and observed the results, learning which cover really was

most appealing to the buyers.

And now you know... the rest of the story.



3: How to Never Choose the Wrong Cover (or Title) Again.

I have to admit – I used the “gut” approach for the first several years as an

author.

Now, I do have a good knowledge of the marketplace.

I do research existing covers of bestselling books.

I do work with expert designers who know the market as well.

But when even this process spits out multiple book cover alternatives, which one

do I go with?

Enter Pickfu.


https://www.pickfu.com/r/WDKPJ8



Pickfu empowers authors like us to test our book covers, book titles, book

subtitles, and even book descriptions.

All at a tenth of the cost that Tim Ferriss spent on his book title research. This,

frankly, is one of my most exciting discoveries in a while. When I found Pickfu,

everything changed. I felt like a kid in a candy store!

Book Cover Tests:

With Pickfu you can find the best cover option by testing it by poll. The

respondents will not only vote, but also they will explain their choice.

Your polls can be public, or private/hidden. For an additional cost, you can even

filter the voting audience by age, sex, education, citizenship, income level etc.





Book Title Tests:

A lot of authors are already using PickFu to come up with their ideal book title.

Let see some examples below

Example 1: Which Book Title Is Catchier?

Option A: Break Free: Ignite Your Power to Reinvent Your Career.

Option B: The Courage to Break Free: Reinvent Yourself And Your Career.

By default, PickFu polls get 50 responses. You can upgrade to get more, though.

This poll had 100 responses. Not only do people vote, but they leave very useful

comments as well!



https://www.pickfu.com/books/book-titles/which-book-title-is-catchier-and-more-likely-to-get-you-to-read-more-D5QZEIAG



See full details of this poll here.




Example 2: Which Book Title Is More Intriguing?

This is a poll I ran a month ago. I couldn’t decide what to name a course. So I

turned to PickFu! Many of you picked up the product by its eventual name: The

Book Catapult Method.

See the details and comments here.

Example 3: Which book subtitle makes you want to buy it more?


https://www.pickfu.com/books/book-titles/which-book-title-is-more-intriguing-6KSJNNDW



https://www.pickfu.com/books/book-titles/which-book-subtitle-makes-you-want-to-buy-it-more-6ZWH1KHI


Example 4: Which book title is catchier?

Example 5: Which book title are you more likely to buy?

Really take your time digging into these responses. To an author they are

figurative gold, but perhaps even literal (more book sales = more money!)


https://www.pickfu.com/books/book-titles/which-book-title-is-catchier-JQ86JVX8

https://www.pickfu.com/books/book-titles/which-book-title-is-catchier-JQ86JVX8

https://www.pickfu.com/books/book-titles/which-book-title-are-you-more-likely-to-buy-PKSH4KZ2


Book Subtitle Tests:

Pickfu also provides you the opportunity to test your book subtitle too. A good

title & cover should be accompanied by an appropriate subtitle of a book. Check

out these amazing subtitle tests:

Example 1: You are looking to transition from your job (part one)...

This is an interesting one. This author first tested one subtitle against another…

Example 2: You are looking to transition from your job (part two)...


https://www.pickfu.com/books/book-titles/you-are-looking-to-transition-from-your-job-to-something-more-exciting-and-on-path-for-you-which-DYT720F7

https://www.pickfu.com/books/book-titles/you-are-looking-to-transition-from-your-job-to-something-more-exciting-and-on-path-for-you-which-KPH85VU6

https://www.pickfu.com/books/book-titles/you-are-looking-to-transition-from-your-job-to-something-more-exciting-and-on-path-for-you-which-KPH85VU6


And then below, he took the winner and tested it against a third!(The third won.)

Example 8: But wait! The author tested one more title!

This kind of certainty about a book title is unprecedented. Tim Ferriss would

have killed for this level of insight for his book title! Well, perhaps he got it, but it

was much more difficult, much more timeconsuming, and much more

expensive.


https://www.pickfu.com/books/book-titles/you-are-looking-to-transition-from-your-job-to-something-more-exciting-and-on-path-for-you-which-RO74AJTY


Book Description Tests:

This is a recent fature addition by PickFu. You can now test your Book Blurb as

well!

Example 1: Which book blurb works best? (200 responses!)


https://www.pickfu.com/books/book-descriptions/which-book-blurb-works-best-on-the-back-cover-of-wrinkled-heartbeats-Q92GIJ8I


4: Case Study: How PickFu Helped Win the

Reader's Favorite Book Award

Here I would like to present a stunning casestudy on howPickFuHelped Temple

Williams to Win the 2015 Gold Medal in the Reader's Favorite Book Award.

He published his famous book Warrior Patient with his self chosen book cover

but failed to attract the book buyers. Williams write about the whole story in his

blog about how PickFu helped him to Win the 2015 Gold Medal in the Reader's

Favorite Book Award.

He said after 1st publication of Warrior Patient despite of giving speeches,

making book trailers, and getting several fivestar reviews from readers, his book

sales were not up to the mark. Williams said“I twittered, facebooked, googled,

websited, blogged, linkedin and pinterested with dedicated purpose,” he

lamented, but was still met with “stunning disregard.” Williams became huge

disappointed, he could not understand what to do? How he can win the buyers

physiology?


http://warriorpatient.com/blog/2015/05/30/does-your-book-need-to-cover-up/


The 1st Cover of the book

Then a fellow author suggested Williams to test his cover art. Though reticent, he

designed six new covers, hoping to prove that his original layout was indeed the

best. He consulted his wife, who helped him eliminate three of them as potential

covers. With three designs left, he took his least favorite and tested it against the

cover he had used, trying to prove a point. He turned to PickFu, andwas shocked

at what he found.



His least favorite cover was overwhelmingly favored in the poll.

Respondents preferred what he thought was his worst book cover design. It

wasn’t even close: 85% chose the alternate cover over the existing one. “Having

strangers say that my judgment sucked did not feel good,” he wrote. “It felt great.

It uncovered a problem of which I had no willing or willful awareness.”



But Williams was still a bit skeptical. He had two cover designs left. One featured

a man facing the sunset. The other showed medical staff, including a woman

whose eyes were so piercing that her cover was Williams’s preference.

The author loved the doctors. Readers were creeped out.



Much to his shock, the photo of the medical staff was offputting, and those

piercing eyes didn’t help. While the results were closer, 2/3 of respondents still

preferred Option B.

Some typical responses in favor of the sunsetmadeWilliams aware of something

he hadn’t even considered: doctors can seem scary, especially behind masks.

“If you have been through a serious illness like I have, doctors with masks on is

the LAST thing you would want to see every time you would pick up this book.”

“doctors creep me out — i can relate better to the other picture”

“[Option B] is pleasant and not as scary and intimidating like the other one. It

looks more like a story of hope.”

In this regard he argued “What the hell’s wrong with my cover?”

Temple Williams reacted as most of us would at the suggestion he test the cover

of his selfpublished book Warrior Patient.

But Williams, who has worked at several ad agencies andReader’s Digest, knows

that polling is powerful. “I hate it when [polls] tell me I’mwrong,” he wrote to us.

“But it’s even worse to get the project wrong because of the power of

selfdeception.”

With two clear winners from his two polls, Williams tested them headtohead,

and doubled his sample size.



The final verdict of people about the book cover.

Williams was sure this final matchup would be close. It wasn’t. 63% of

respondents preferred the purple version over the yellow. They found it warmer

and more inviting, and remarked on its readability. They also associated the color

scheme with hope, vibrancy, and inspiration.

Williams said, “All of the information people volunteer when they make their

choices, the words they use and emotions they reveal, become a goldmine for

improvement.”



Feeling confident in the appeal of the purple cover,Williams rereleased his book.

What difference has it made? “I believe that change has a direct connect to the

book receiving a B.R.A.G Medallion, and also a 2015 Gold Medal in the Reader’s

Favorite Book Awards,” the author beamed.

The winning design

“I like to joke that, before PickFu, a lot ofmy friends crossed the street when they

saw me coming. They knew I might corner them, and pester them about book

titles, subheads, and covers. That has all changed.” With the help of PickFu,

Williams says, “It takes a lot of the guesswork out of your guesswork.”

Williams’s success story is summed up by a blog post he titled, “When in doubt,

grab a poll.” Famed author Pat Conroy might agree, advising, “Write like you’re

in love. Edit like you’re in charge.”

All of us facing such terrible trouble like Williams; PickFu can be the best

solution to encounter that.



5: Case Study: 21 Days in Maui.

Let me share another case study about “21 Days in Maui: How I Gave Myself

Permission to be Free” by Patricia Lee Como.

As an author and copywriter, Patricia Lee Como needed a way to test the

effectiveness of the text and images she uses in her work. PickFu did just that,

giving her the confidence to move forward with her decisions.

Before PickFu

Patricia had come up with several options she liked for subtitles and cover

designs for her new book, but she wasn’t sure which choices would resonatemost

with the mainstream audience she was targeting.

Traditional market testing is expensive and can take a long time. Still, Patricia

knew that asking an audience which subtitle or cover they prefer would impact

sales. That’s why she chose to test her ideas using PickFu.



The Polls She Ran

Patricia ran two different tests, one for her subtitle and one for her cover. The

results speak for themselves.

Subtitle for her book

Patricia already titled her book 21 Days in Maui, but she was undecided about

which subtitle would best complement the title. She ran four polls with different

combinations of ideas matched against each other.

Here’s what she tested, including helpful remarks from the poll participants.

1. “A journey with my inner truth” vs. “A spiritual adventure.”

Some of the comments of respondents about the above book titles were

“Choice A seems more appealing because it does not seem as religious. I don’t

want to hear about someone’s religion.”

“I am not interested in spiritual adventures.”

“Spiritual adventure is more interesting. Inner truth is rather muddy.”

2. “A return to truth, beauty, love and the fine art of being free” vs.

“A spiritual adventure.”


“I am not spiritual or religious.”

“I like the cadence of title A.”

“I prefer Option A, it’s more descriptive and sounds more interesting to me.”



3. “A return to truth, beauty, love and the fine art of being free” vs.

“A return to truth, beauty and what I already knew when I was 12


“I don’t really care about you when you were twelve.”

“I like how the Option B title gives credit to young people.”

“I like the idea of being free.”

4. How I gave myself permission to be free vs. Sometimes the best therapist is

your own inner voice


“I like the empowering sentiment [of Option A].”

“Option A sounds very generic.”

“A is shorter and more to the point. In B, the word therapist may turn people

away.”

In each instance, the comments provided specific feedback, and the numbers

showed a clear winner. Patricia was able to settle on her final subtitle because of

the information she collected from her PickFu polls.

Book Cover

Once she had chosen a subtitle, Patricia focused on cover designs, testing them in

the same way. Again, PickFu’s poll respondents provided valuable information

and feedback to help with the decision.



1st Book Cover Poll

Some of the comments of respondents about the above covers were

“Option A looks more serious.”

“I prefer A over B because B looks too much like a cartoon drawing.”

“Yoga on the beach speaks volumes. A is nice but the beach is better.”



2nd Book Cover Poll

“I’ve seen plenty of books that look like B but none look like A.”

“The colors in option A are much more inviting and would draw my eye

quicker.”

“I think Option B looks a lotmoremodern. Option A looks like it could have been

published 40 years ago.”



The Final Book Cover Poll

“The writing on the dark background is easier to read in A.”

“The artwork is more eye catching without the text around it so I choose option

A.”

“I like the larger part of the cover as the sun instead of themountain. It appeals

to me visually and spiritually.”

The Results

In the end, Patricia found the right subtitle for her book and the right cover

design. She also learned some valuable information to keep in mind for future

work: the wordspiritual tends to be strong, but it hits people differently, so it

could be polarizing. Also, some of her cover concepts struck the audience as a bit

juvenile, which didn’t match her target.



“Instead of hiring expensive focus groups that take a lot of time and money,

PickFu gave us clear direction— and insight— INUNDERANHOUR.” – Patricia

Lee Como



6: Case Study: How a Book Title Impacted

Performance by 400%.

In this chapter we will learn about Piyanka Jain, the author of Behind Every

Good Decision and CEO ofAryng, amanagement consulting company focused on

analytics consulting and training, wanted to optimize her book titles and book

covers. Using PickFu, she increased the efficacy of her book titles by four times!

A New Analytics Tool For An Analytics Expert

Piyanka was new to the bookwriting and publishing process andwanted to find a

title that would both attract her target audience and invite new readers to buy the

book. While researching the publishing process, she read Tim Grahl’sYour First

1000 Copies: The StepbyStep Guide to Marketing Your Book. Tim’s

datadriven process includes using PickFu to select a compelling title and cover.

45 Options to 4 Through Actionable Insight

Piyanka started brainstorming 45 different title options with her team. Using her

existing community and assessing their preferences, she whittled that list down

to eight contenders. That’s when she turned to PickFu. She ran a roundrobin of

potential titles and subtitles on PickFu, which led her to four final titles:

Behind Every Good Decision

Addition Precision to Your Decision

Minimizing Analytics, Maximizing Results

The Guide to Business Analytics


http://www.aryng.com/?utm_source=PickFu&utm_medium=Partner&utm_campaign=Art


PickFu polls also provided Piyanka with valuable explanations. Some examples

from one her polls:

“This title appeals more to an audience that is focused on results rather

than process.”

“The word “analyze” twice in the title throws me off. I like the other one

because it makes me feel like I could almost complete the sentence, but I

want to see how the author handles it.”

“It sounds like you are being let in on a secret.”

The Final Touches

Piyanka finalized the book title decision by creating four variations of text ads

using Google Adwords. The one with the highest clickthrough rate (meaning the

percentage of people who clicked on each ad) was the final title Behind Every



Good Decision, which netted four times the clickthrough of the second place

title, The Guide to Business Analytics!

Now that Piyanka had her title settled, she used PickFu to help her create a book

cover. She mocked up two different covers and the PickFu results where clear:

76% of those polled preferred one cover over the other:



7: How PickFu Helped Make a New York

Times Bestseller

While writing about his travels to every country in the world, Albert Podell used

PickFu to select a book title and cover, finding the variations that performed up

to three times better than other options.

A Life of Wanderlust

Podell is the first American to visit every country in the world — and it only took

him fifty years.

For his latest book, Podell turned to PickFu to concepttest a number of

variations of book titles and covers.

“I found PickFu so well organized and so easy to use that it made the task of

polling almost pleasant.” – Albert Podell

Choosing a Title

Podell considered the following titles, each with the same subtitle:



Between a Croc and a Hard Place: My 50Year Adventure to Every

Country on Earth

How I Lived to 196: My 50Year Adventure to Every Country on Earth

Around the World in 50 Years: My 50Year Adventure to Every Country

on Earth

To Every Last Land: My 50Year Adventure to Every Country on Earth

Podell decided to use a polling system in which the order options are presented is

randomized. This ensured a more accurate result and verified that respondents

were not just selecting the first option. He ran the following polls, each of which

is followed by some of the comments received.

1. Around The World in 50 Years vs Between A Croc And A Hard Place

“Around the world has a globetrotter appeal to it.”

“It sounds more professional”

“Puns are lazy writing”

2. To Every Last Land vs How I Lived to 196

“I like the whimsy of the title, makes it sound more like an epic quest”

“Other title almost sounds like the person is 196 yrs old.”

“It sounds like an adventure, and more relevant than the age issue.”

3. Around The World in 50 Years vs To Every Last Land

“Around the world tells the possible reader the book is about travel

immediately which would likely attract more readers in this genre.”

“Option A is a play on a classic Verne story making it more appealing.”

“Title is more descriptive. Title B leaves the actual book summary to the

subtitle.”



Podell carefully analyzed his PickFu polls to view the demographic breakdown of

the poll respondents, allowing him to see specifically how his target audience

(males, aged 18–35) responded. With the help of PickFu’s polls, Podell and his

publisher chose the title Around The World In 50 Years.

“I like the speed with which PickFu got me replies, and I like the demographic

breakdown which told me who was picking which one of the choices.” – Albert

Podell

Choosing a Cover Design

When choosing a cover design, Podell and his publisher disagreed about the

stylistic direction — Podell preferred photos from his adventures, while his

publisher preferred to use symbolism. Podell and his publisher turned to PickFu

for an unbiased answer.

As with his book titles, Podell ran three polls with different cover designs. The

first cover poll compared versions of covers that showed photos from Podell’s

journeys:



In this case, the version with a lemur on his head was the preferred option, with

choice comments like, “Not only is the photo of the guy with the monkey on his

head engaging and humorous, which would certainly get my attention, but the

other photo is a little creepy looking and would definitely creep me out and put

me off!”

For his second cover poll, Podell compared an abstract cover to a collage of travel

photos:

The abstract (publisherpreferred) version won handily, 72% to 28%, with

respondents commenting:

“The faces of the people are disturbing so I prefer the passport stamps.”

“I do not like the representations of each country in option B. I don’t like

how it is just one stereotypical person.”

“The artistic design of option A is appealing. There’s toomuch going on in

the photoshopped photograph in option B, and I don’t care for

photographs as book covers in the first place.”



The final cover poll compared the winner of the second poll with a hybrid version

that included photos of individuals Podell had met through his travels:

While the results were much closer this time, the original version with the

passport stamps won the most votes, 52% to 48%. Respondents explained that

they felt the design was more professional:

“While the people are interesting, they give the book jacket a more

amateurish feel. I like the more professional design of the jacket with only

the passport stamps.”

“I prefer choice A because it looks cool and makes me think of a passport

with the many stamps that are on it. It wouldmakeme curious to read the

contents of the book.”

Ultimately, Podell and his publisher selected the title and cover that received the

most votes from PickFu’s respondents.

Sign up for PickFu today and start getting answers to your own questions!



8: How to use Pickfu.com (stepbystep, with

screenshots)

Using Pickfu.com is very easy indeed. It is as easy as the picture given below

At first you have to make sure that you have enough Pickfu credits & sign in the

website. Once this is ensured just enter in the URL

https://www.Pickfu.com/booktitlecovertesting in your web browser. Then

click green Try Now box as given below


https://www.pickfu.com/book-title-cover-testing


Then put your Poll Question & two options in the box as stated below. You can

use maximum 1000 characters for each option. Put your email details & set your

desired demographic targeting. Then click the preview poll option situated below

in the box.



Now you will get another window. You can preview the poll options here. If you

want to change the previous options you should click the Edit option otherwise

you have to click the continue option.



You will find another window which will tell you how much you need to pay for

the poll. If you want to change anything youmay edit that or you have to confirm

it by giving you information.



Once you are happy with the information in the screen please click the proceed

to payment option as illustrated below and complete the payment process. That’s

it my dear. Your poll is ready.

Please note that Demographic filtering affects cost & may be time to get poll

result. The more demographic filtering you will put the cost of poll may go up.



See some examples of polls with extra filters on them:



9: My Experience with PickFu.

So let me walk you through the publishing of my first poll on PickFu.com.

Step 1: My poll was published at 11.59 A.M.

I wasn’t sure how long it would take to get results. I was hoping for a few hours.

Amazingly, I got my 50 responses in… wait for it… 22 minutes!



As mentioned before, this poll was for a recent course I created.

The winning book title was “The Book Catapult Method”.

The comments were incredibly insightful!




But there’s more. Here’s what you don’t see, unless the poll is yours.

You get a full demographic breakdown of the votes!



Amazing insight. I’m never choosing a book title or book cover the old way again.



10: My Case Study: Choosing from 3 Book

Covers for This Course.

I definitely practive what I preach! Ha! I had a SEVERAL different ideas

on what to name this course. After narrowing the list down to 3 options,

and even getting book covers designed, I just couldn’t decide which one to

go with. So what did I do? I used PickFu.



I made an amazing discovery along the way though. PickFu recently started

allowing ROUNDROBIN voting! This means instead of being limited to getting

votes on just 2 options… you can test MULTIPLE options at once! Now, because

it’s roundrobin, PickFu will have voters vote on one of two options, at a time.

Example: If you have options A, B, and C… each voter will vote on:

A vs B

A vs C

B vs C



Read more about how to use PickFu to test more than two options, here.


http://blog.pickfu.com/how-to-use-pickfu-to-test-more-than-two-options/

http://blog.pickfu.com/how-to-use-pickfu-to-test-more-than-two-options/


So which book cover would you choose?

Here are the results:

70% for option A, 58% for option B, and folks did NOT like Option C!



Check out the headtohead votes. Option C got CLOBBERED! And here I was

actually considering it as a final choice. LOL!

The votes are valuable. But the comments? My goodness, the comments are

PURE GOLD!



Here are the comments in support of Option A (KD Book Genius) over Option B

(Magic 8 Ball):


https://www.pickfu.com/N28XXN


30 Comments For A

1 I chose option A because the illustration is more attention grabbing than option B

2 A looks more like a real book. B looks like an ad you'd see on the internet.

3 I like the image better

4 Less gimmicky.

5 Although the other choice includes the cover AND title, the Magic 8 Ball is a turnoff for me, so I would choose the Book Genius.

6 It looks like more design time went into option A so I would prefer that one.

7 prefer the picture more

8 Makes me feel like it will help me make the right selection.

9 the title stands out and it sounds interesting

10 This book cover makes me think I'll come to logical reasoning for my choice why the other makes it seem I'll leave it to chance.

11 This is a much better cover picture. I like the highlighted brain graphic to imply that it's not some hopeful or wishful thinking, but it is real intelligence that is driving the book and it's ideas.

12 The title of A implies this book is written by somebody who is smart, B implies it's sort of luck and not skill.

13 A, again with the 8 ball in B. The 8 ball is trying to convey what, magic? mystical? It's silly.

14 Choose be makes me think "random chance" from the picture and choice A makes me think of a book with more



substance.

15 It's not immediately obvious what B is about. The 8 Ball threw me at first.

16 Make me want to learn more about the book and ideals

17 Option A is not clear but it's still more clear that it is about books, whereas Option B's cover doesn't appear anything related to books until the subtitles.

18 Choice A is more logical it looks like true knowledge maybe the brain image is what lures me in.

19 It looks to contain more thoughtful thinking and deeply thought out ideas.

20 It looks very professional

21 Book A seems to be the more professional one of the two.

22 The book title for A is better than B

23 I like Option A. better because I like the work Genius in the title as it implies that the book will help you learn.

24 I think anything with a magic 8 ball makes it just goofy and I cant take it serious.

25 A. The photo looks more interesting.

26 looks more stimulating

27 The book cover is more imaginative and cool looking.

28 more appealing

29 More artsy

30 I don't like the other lady's face.



But it’s not a foregone conclusion. Note the comments against Option A (KD

Book Genius) vs Option B (Magic 8 Ball):

#20 Comments Against A

1 The 8 Ball one it catches your attention.

2 The eyes are more engaging.

3 Describes what it is about better

4 I don't like the image in A. it is kind of cheesy

5 It relates the material visually to the magic 8 ball kids game which gives me a

sense of fun and the ability to connect to the material directly from my own

experience

6 The colors are more appealing than all the brown in A...and title is better.

7 B, because it has a cute girl and she's easier on the eyes than the brain.

8 Once again, the contrast is more appealing than the other (in regards to colors)

9 The cute girl in B is better than the weird brain in A

10 It seems like a higher quality/professional cover to me.

11 B is the least creepy of all three options.



12 Choice B is much more visually interesting.

13 Option B comes off as more personable

14 I like the woman holding the eight ball. Also, there's a lot of clever subtext with

using an eight ball. The glowing brain would appeal to the zombie demographic,

but I think more mileage would come from the woman in the wifebeater shirt. ;)

15 happier, brighter

16 It looks more informal.

17 I didn't like the image of the brain.

18 Don't like how the brain is basically going out of her head..

19 more appealing choice

20 more interesting

This drives home the point that there are so many perspectives outside of your

own, that you may not even have considered!

See the full results of this test, here.


https://www.pickfu.com/N28XXN


11: Frequently Asked Questions

What is PickFu?

PickFu is a preference testing service for your creative options. You

present choices, such as a proposed book cover, mobile app icon, or block

of copy and our audience helps you choose the best one and tells you why

they think so.

What makes PickFu better than those other polling services?

1. Insight: Our patentpending polling service provides you both

answers and analysis. See all the explanations behind each choice, as

well as demographic breakdowns of preference. You're bound to find

an answer to your problem, as well as new angles to approach it.

2. Speed: You get results in minutes and hours, not days or weeks.

3. Simplicity: It takes less than one minute to ask a poll. Results

are easy to understand and actionable.

4. Savings: Go ahead and compare. We deliver insights that others

can't offer at onetenth of the price.

Why ask a poll?

Because it's always good to get a second (or third, or fiftieth) opinion for your

important decisions, especially because the opinions PickFu provides are

unbiased. It helps you get out of your echo chamber, and arms you with

quantifiable reinforcement of the best choice.

Who can ask a poll?

Anyone can ask a poll and discover really interesting results. Many of our

customers are small businesses, new startup ventures, selfpublishing authors,



and internet and mobile gaming companies.

How much does it cost?

Polls cost 10 credits. Our most basic credit package starts at just $20 to get

responses and explanations from 50 different people. PickFu also has

subscription plans and bulk credit purchasing for power users.

Polls

Why must I poll choices? Can’t I just test one concept?

We require at least two options so that our respondents can express a

preference for one over another, rather than an isolated opinion without

context. Keeping it preferential makes choosing simpler on the respondents

and the results more straightforward for you. You can set one answer as your

control/baseline and the other as your experimental option, and run an A/B

test for each of your options.

What kind of results do I get?

Each set of results includes the following:

Answer tally: Stats on how many people (and what percentage)

chose each option.

Answer comments: Each respondent explains why she chose

what she did. These comments are often remarkably insightful. Many

customers say it’s the most useful part of our service.

Demographic info: Demographic data about those who

answered your poll, including gender, age, race, income, and

educational level displayed on pretty charts and broken down by each

answer.



Can I target specific demographics to respond to my poll?

Yes! You can target the following demographics: Gender, Age, Income,

Ethnicity, Education, Relationship Status, Number of Kids, Smoker, Diet,

Home Ownership, Community Type, Political Affiliation, Mobile Device,

Literary Preference, Books Read Per Month, and Play Mobile Games.

What does it mean when it says my poll is "Private"?

Private polls are not listed in our public directory and do not have public

commenting enabled. Respondents will see the poll to answer it, but the

only people who will be able to see the poll's final results are those that you

share the URL with.

How do I upload an image to test?

You have two options:

Click on the camera icon in the option text box. That will open

your browser's file prompt to select an image to upload.

Click on your image file (either on your desktop or from your

computer's file browser). Hold down the click and drag the image over

the text box for the option. When you see the text box glow, release the

click to drop the file.

In both cases, the image should start uploading right away.

How do I download the results?

If you're a subscriber or have paid for the download option, go to your poll

page and click on the "Download" link on the top of the page. You'll get a

CSV (commaseparated value) spreadsheet that you can open in any

spreadsheet application (such as MS Excel and Google Sheets). With these



raw results, you can run your own analysis.

Can I add more responses to an existing poll?

Yes! If you need more insight on an existing poll, look for the "Get More

Responses" link at the top of your poll. There is a 5 credit poll extension

fee each time you add more responses.

Respondents

Who answers my polls?

We have a broad set of USbased respondents that are paid to answer your

poll questions. We use a variety of safeguards to ensure that the workers

who participate in your polls answer them honestly and seriously.

What are the demographics of the respondents?

Our respondents are representative of broad US demographics. You can

view the demographics of our workers here.

Do the respondents see my results?

No. The respondents see a different page than the one you see, and there is

no identifying information on it they only see the question and answer

options. The only way they would see the results is if it's a public poll, it’s

posted in our public gallery, but even then, they are not able to change

their given answer.



Conclusion

Congratulations! You now have in your hands the power to create the next New

York Times bestselling title, akin to Tim Ferriss’ “4Hour Work Week” brand.

Never choose a book title, book cover, or even book description, the same way

again. People will marvel at your ability to pick winners, every single time.

Little will they know, that your stroke of genius, is nothingmore than having the

right tool, and knowing how to use it.

Now, go create your first PickFu.




Need Additional Help?

1. Need Help Figuring Out How to Launch Big With Every Book?

2. Want to Know How 22 New York Times Bestselling Authors Promote to a

Million Readers for Free?

3. Write Better. Finish Faster. And Slay Writer’s Block Permanently.

4. Trying to overcome overwhelm in your author business?

5. Sick of book launches that go flat?

6. Tired of struggling to get the 1st 10 reviews for every book?

7. At your wits’ end with not having a healthy and growing readers list?

8. Tired of spending so much time on book marketing?

9. Frustrated with stalled book reviews on your books?

Here’s to your success!

Bolaji O.


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