kaye communications brochure -- celebrating 15+ years of successful strategies
DESCRIPTION
In today's highly competitive business and ever-changing communications environment, traditional public relations and marketing approaches alone, can no longer deliver desired results. Afterall, what is traditional today, may no longer be traditional within even a matter of weeks. It is in looking ahead—not just at today's agenda—that we effectively prepare for our clients tomorrow, and tomorrow's tomorrow. At KCOM, we achieve results-driven success by effectively blending traditional and untraditional approaches, and not relying on repetitive “cookie-cutter” plans and programs that may have worked for a business in the past, but are not longer relevant to today's and tomorrow's goals.TRANSCRIPT
Celebrating
of Successful Strategies
Revisioning Experts | Brand Masters | Image Makers | News Media Specialists | Alliance Builders
Community Connecteurs™ | E-Marketing & Social Media Innovators | Full-Service Graphic Designers
With more than 65 years of experience in marketing, sales, media relations and community outreach, firm principals Bonnie and Jon Kaye drive strategic, innovative marketing communications and alliance-building for a diverse roster of local, regional and national clients.
Now celebrating its 15th year, Kaye Communications provides market-relevant assessment, development and implementation of successful, integrated consumer and business-to-business MarCom and public relations programs for multiple industries ranging from healthcare, tourism and hospitality, legal, financial, retail, real estate and entertainment to public-private partnership, arts and culture, government agency and nonprofit. Initiatives include branding; destination marketing; product and service launches; community engagement; relationship cultivation; crisis management; event development; e-marketing, and print, broadcast, online and social media relations.
• Introduced, re-branded or repositioned several national brands within Florida, including Cartier, California Pizza Kitchen, Boston Market, Old Homestead Steak House, Loews South Beach.
• Represented hospitality icon Boca Raton Resort & Club with more than 14 years of strategic initiatives including key launch support of Spa Palazzo, The Yacht Club and Morimoto; re-launching of the Boca Beach Club; and marketing of its Premier Club.
• Repositioned one of the Caribbean’s foremost resorts, the Radisson Aruba Resort, Casino & Spa, including revenue-driving exposure of the property’s 2001 transformation and 2011 renovation.
• Developed and integrated comprehensive PR & MarCom campaigns for such leading healthcare providers as Promise Healthcare, Success Healthcare and physician practices.
• Positioned client relationships for national brand exposure (as we casted Dr. Marta Rendon in a spokesperson role for Proctor & Gamble’s national ad and publicity campaign!).
• Branded and launched business/community/media outreach initiatives such as the VIPER Crime Prevention program by the City of Boca Raton’s Police Services Department; Downtown Boca: It’s Happening! and Meet Me On The Promenade: Downtown Boca destination marketing for Boca Raton CRA.
• Initiated and cultivated community and public-private partnerships for Downtown Boca, Allianz Championship (A PGA Champions Tour Event), Town Center at Boca Raton, Charles E. Schmidt College of Medicine at Florida Atlantic University, Wyland Living Green Fair, Women In Distress, March of Dimes, The Haven, American Cancer Society, and more.
• Delivered innovative news-making strategies such as Old Homestead Steakhouse’s $100 Hamburger Campaign that generated $1.7+ million worth of global broadcast media exposure plus Associated Press and other wire placements in 48 hours of debut.
• Developed national media introduction of Muvico Theaters’ industry trailblazing “dinner and movie” concept debuting that delivered NBC Today and other national consumer and business media.
• Executed the total rebranding of Royal Palm Place, including its repositioning for its evolution into a premier mixed-use village.
• Introduced, positioned, and developed strategic marketing campaigns and sales development communications for luxury residential real estate communities, including Mizner Lake Estates, Ocean Harbour Estates, The Grand Estate Collection, Residences At Royal Palm Place.
• Developed visual, content, and functionality strategy and site map with official guide; built and continue to manage www.downtownboca.org, an experiential destination website with aggressive SEO initiative, social media interface, and multi-media campaigns to drive internet/mobile traffic. To attract various demographics, content includes Downtown Diva, Downtown Dan, Downtown Fam (families), Downtown Biz, and Downtown Diner blogs; event pages for Friday Night LIVE!, Saturdays@Sanborn and Meet Me On The Promenade.
• Developed strategic initiatives for events with global historic significance, such as the 70th Anniversary Passenger Reunion in Commemoration of the Fated Voyage of the S.S. St. Louis.
How have we impacted the success of organizations in a variety of industries?
To propel businesses and organizations of all sizes in a variety of industries grow and dominate their market share, Kaye Communications develops market-relevant strategies supported by expertise in key practice areas and experience in diverse concentrations. Engagements range from comprehensive annual and phased-in integrated programs to quarterly communications assessments, consulting/training sessions and project/campaign-specific initiatives.
• STRATEGIC PositioningMessage DevelopmentBenchmark and Objectives Setting Target Audience PenetrationCorporate Communications (internal and external)Consumer and B2B CommunicationsPresentation Development (PowerPoint, Video, Print)Product LaunchesReputation ManagementCrisis ManagementCustomer SurveysAwards & Recognitions
• THINK TANKStrategic Communications AuditCounsel For: C-Suite Executive ManagementRe-visioning StrategiesExecutive Etiquette and Image RefinementLeadership Coaching and TrainingInternal Communications Messaging and CampaignsExternal Communications Messaging and CampaignsReputation ManagementCorporate Conference Planning and ExecutionCommunications Planning for Start-Up Businesses
• GREENSustainability Positioning and MessagingCorporate Social Responsibility PlanningConsumer and B2B CommunicationsSocial Media Initiatives
• BRANDMASTERBrand Strategy Development and ManagementIntegrated Multi-Brand Communications Logo and Corporate Id Package Design/GuidelinesTrademark and Servicemark Research and ManagementTagline and Messaging DevelopmentMulti-Brand Integration Strategy and PlanningProduct Placement and Cross-PromotionsSignage Trade Show and Sales Showroom DisplaysContinuity Programs
• MEDIA RELATIONSTargeted To Print, TV, Radio, Online and Social Media OutletsIntegrated Blog, Facebook, Twitter DistributionCorporate Online News Bureau Content and ManagementExpert Sourcing FeaturesNews Release DevelopmentVideo News Release (VNR) DevelopmentCalendar Announcement Development and PostingsMedia List Development and DistributionNewswire Strategy and PostingsPlacement Reports (print, broadcast, online)
• ONLINE & SOCIALW ebsite Strategy/Design/BuildSEO Strategy and ManagementReputation ManagementB log Set-Up/Content ManagementFacebook, Twitter and Linked In
• CONNECTCommunity RelationsCommunity EngagementAlliance BuildingP ublic-Private Partnership
Strategy, Development and Management
C orporate Social Responsibility (CSR) Initiative Development and Management
C ause-related Marketing Program Development/Management
N onprofit Marketing and Communications
• CRISIS SOLUTIONSInternal and External Communications Crisis Plan DevelopmentReputation ManagementRealTime MessagingSpokesperson Media TrainingMedia RelationsCommunity RelationsLitigation Communications
• PUBLICStrategic Branding MarketingCommunity Engagement Capital Campaigns
• EVENTSCorporate MeetingsStrategic Destination Marketing Events Festivals & FairsSports EventsPremieresGrand OpeningsProduct LaunchesSpeakers & Entertainment Sponsorship Program Development
OUR PRACTICE AREAS
• WRITESYour Source For Strategic ContentContent Copy
• News Releases• Newsletters• E-Newsletters• Ads and Commercials• Letters• Sales Letters• Websites• Blogs• Speeches• Talking Points• Presentations• PowerPoint Presentations
Blog Series DevelopmentProofing ServicesEditing Services
• CREATIVEGraphic Design, Including
• Logos• Branding• Ads • Collateral• Annual Reports• Banners• Displays• Car and Bus Wraps
E-CommunicationsWebsite Design and BuildE-NewslettersPhotographyOn Location Photo Shoots VideographyCommercials (radio and television)
• OUTSOURCEOf Counsel/Coaching Internal Communications TeamsPR/Marketing Executive-On-Loan (Temp) Program
• HEALTHCAREHospitalsPhysicians and Physician Groups (Medical and Dental)Medical Schools
• PROFESSIONALProfessional Services, Including:
• Legal• Financial• Healthcare• Technology
Commercial Real Estate Construction and DevelopmentVendors To Businesses
• CAMPAIGNS & CONFERENCES
ConsumerB2BNonprofitsCause-Related Marketing Program OrganizersGovernment AgenciesLegal Class Action Suits
• HOSPITALITY Hotels and ResortsPrivate ClubsCountry Club Communities Restaurants (including national brands with multiple locations)
• LEGALLaw Firms and Single PractitionersLitigation (Plaintiff or Defense) Class Action SuitsCrisis ManagementClient-Related Reputation Management
• PUBLICGovernment Agencies/InstitutionsCommunity Redevelopment AgenciesBusiness Improvement DistrictsBusiness Development OrganizationsUniversities
• LIFESTYLEShopping/Dining Mix-use Destinations Lifestyle CentersRetail BoutiquesResidential Real EstateWellness and FitnessSpas
• ACE (Arts, Culture & Entertainment)
MuseumsGalleriesFestivals & FairsTraveling ExhibitionsPerforming ArtsConcertsSpecial Events
• SPORTS Professional/Amateur Teams Spectator Events TournamentsRacesSporting Goods/ Products
OUR STRATEGIC CONCENTRATIONS
South City Plaza 1515 South Federal Highway, Suite 103
Boca Raton, Florida 33432
Tel: 561.392.5166 | Fax: 866.926.9938 www.kcompr.com
Bonnie S. Kaye President & Chief Strategist
Jon A. Kaye Chief Operating Officer & Chief Marketing Strategist
South City Plaza
1515 South Federal Highway, Suite 103, Boca Raton, Florida 33432Tel: 561.392.5166 | Fax: 866.926.9938 | www.kcompr.com | [email protected]
Bonnie S. Kaye, President & Chief Strategist, [email protected] A. Kaye, Chief Operating Officer & Chief Marketing Strategist, [email protected]
Known As Community Connecteurs™, Kaye Communications has supported the following in its 15+ Years of “Commitment To Community”:
Florida Atlantic University Foundation*Charles E. Schmidt College of Medicine at Florida Atlantic University*Greater Boca Raton Chamber of Commerce*Florence Fuller Child Development Centers* March of Dimes Signature Chefs & Wine Extravaganza *Boy Scouts of America*Women In Distress*American Cancer Society (hosted 2011 Survivors Reception for Making Strides Against Breast Cancer)*League For Educational Awareness of The Holocaust* Boca Raton Champions Golf Charities* Rotary Club of Boca Raton* The Haven (Home For Young Men In Foster Care)* Boca Raton Symphonia* Cystic Fibrosis Foundations (South Florida)*Palm Beach International Film Festival International Museum of Cartoon Art Centre for the Arts at Mizner Park* and Festival of the Arts BOCA (founding member)* Boca Raton Educational Television (BRET)*
* Principals serve/have served in leadership roles as board members or event chairpersons, or firm has been a sponsor
Kaye Communications Client