Katy Perry A d v e r t d e c o n s t r u c t i o n

The advert to the left shows Katy Perry

Promoting her teenage dream album

which I previously deconstructed, I chose

this so I can reflect back to similarities

between the album and advert poster.

This poster continues the colourful and

girlie theme which is seen in the album

however it is a lot different, this poster is

aimed to promote the album to an older

generation rather than young girls, her

pose and Lycra lingerie outfit is aimed at

a male audience as It is quite edgy. Her

pose also portrays a sexual appeal toward

men.

The font used to display her name is the

same candy themed font used on the

album cover, this is done to brand the

album and get fans remembering it.

The love heart pillow in the background

connotes the genre of her album a long

with the vibrancy and colour

The second Katy Perry advert I

found shows a lot more branding

than the previous advert. This

poster replicates the album with

the same candy theme. The picture

is also an image from a music

video to one of the album tracks

‘California Gurls’ . The reason for

doing this is to get fans

memorising certain images or

fonts and associating them with

the artist.