katie orr director international nova scotia community collegesocial media across borders:...
TRANSCRIPT
10/06/2014
1
Social Media Across Borders: international student recruitment and study abroad
• Nannette Ripmeester – Director Expertise in Labour Mobility [email protected] @labourmobility
• Katie Orr – Director International Nova Scotia Community College [email protected] @iwom68
• Charlotte West – Coordinator Northwest Community College Initiative [email protected] @szarlotka • Jessica Winters – Coordinator Marketing University of Groningen
[email protected] @jlinkmarketing
Speakers
The international mindset
10/06/2014
2
Is one global answer sufficient? Or do we need to adapt?
10/06/2014
3
0% 2% 4% 6% 8% 10% 12% 14% 16%
Iran
Canada
Greece
France
South Korea
Turkey
USA
Spain
Germany
Italy
Malaysia
Poland
China
Pakistan
Indonesia
Brazil
Vietnam
Bulgaria
Finland
Lithuania
India
Social Networking: help in choosing an HEI
Social Networking
SOURCE: ©i-graduate International Student Barometer 2012/12 Global data set
Gen Y may be globally oriented but it is not 'one-size' fits all!
Strive for self-development
BUT prefer to work together
Want to make a difference
Search for shared values
Want flat structures
Go for ethical & sustainable operation
Are always online and in contact
Are smart, fast and head-strong
Love to learn from each other (online) Full article
The Digital/Millennium/Back seat/Copy & Paste/ Media generation/No-limit generation
WHAT HAPPENS
WHEN GEN Y ENTERS THE
GLOBAL JOB MARKET?
Alumni Relations have changed over time
① The occasional newsletter ② Alumni magazines & events ③ Alumni Facebook groups ④ But 63% of alumni state that the university
should use different means of communication: social media tools are there
Make max use of them!
10/06/2014
4
The university degree should get
you…
as employability counts!
Case study: University of Groningen the Netherlands
10/06/2014
5
Top 10 countries on Facebook
USA
India
Brazil
Indonesia
Mexico
Turkey
Philippines
UK
France
Germany
SocialBakers April-2014
Fastest growing countries on Facebook
Brazil
India
Vietnam
Indonesia
Japan
Taiwan
South Korea
Thailand
Colombia
Turkey
SocialBakers 09-05-2013
SocialBakers 09-05-
2013
SOCIAL SHARING
Gigya Customer Implementations 2013-Q3
10/06/2014
6
SocialBakers 09-05-2013
10/06/2014
7
6/10/2014 |
25
Content
Engagement level
Language
Political climate
Advertising considerations
Population: 1.34 billion - On social: approx. 700 million
University of Groningen in China
10/06/2014
8
10/06/2014
9
CASE STUDY:
Nova Scotia Community College
Canada
10/06/2014
10
WHY
? • Promoting our PROGRAMS
• Engaging our STUDENTS
• A reflective tool for
LEARNING
• Using blogs to get a JOB
B L O G G I N G
WHY
?
B L O G G I N G
“I am confident this
will add to my skills
as a nurse and
healthcare provider. If
others are
considering this
program in the future,
I highly recommend
it-the opportunities
are endless!”
WHY
?
B L O G G I N G “My time in Tanzania has been full
of ups and downs. I have been on
an emotional rollercoaster for the
last four days and it is one of the
best experiences of my life.
Everyday I see some things that
break my heart and after I see
something that mends it and make
my spirit soar.“
• Housed on our website or off-
site?
• Focus on study abroad?
Incoming students? Projects?
• How/who to manage? Who
posts? Editing?
• How to encourage and guide
students to blog?
BLOG CONSIDERATIONS
10/06/2014
11
How?
• Mandatory Part of Program
• Blogging Guidelines
• Guiding Questions
• Social Media Workshop
B L O G G I N G
10/06/2014
12
STARTED WITH TRAVELLERS POINT… NOW ON OUR NEW WEBSITE
STUDY ABROAD INCOMING STUDENTS
10/06/2014
13
PROJECTS LINKING SOCIAL MEDIA MARKETING &
INTERNATIONAL EDUCATION IN TANZANIA
Tanzania FB page “One of the most innovative
activities we did with the page
was a discussion between
International Tourism students
and faculty at NSCC and Mr.
Saronga.” Kellie McMullin (NSCC, Canada) and
Ludovic Saronga (VETA Mikumi,
Tanzania)
10/06/2014
14
As educators, we sometimes tend to fall into the trap of thinking that:
“Young people of the digital native generation possess sophisticated knowledge and skills with information technologies. As a result of their upbringing and experiences with technology, digital natives have particular learning preferences or styles that differ from earlier generations of students” (Bennett et al 2008:777)
Not all students are the same
There is as much variation within the“digital
generation” as there is between generations
Many students ARE technologically adept students,
but there is also “a significant proportion of young
people who do not have the levels of access or
technology skills predicted by proponents of the digital
native idea” (Bennett et al 2008:778-779)
10/06/2014
15
Empirical studies
The majority of students make extensive use of mobile technologies and computing facilities for communication and access to course materials and resources, but there are also significant minorities who either barely use communication technology at all or who are extremely immersed in digital technology, actively contributing to blogs or participating in virtual worlds (Jones et al 2010)
“Everyone” doesn’t know that…
Even with “tech savvy students”, you cannot assume that “everyone knows that”
“It is evident that mastering technical skills, such as using software or information-seeking, is not enough to make educated scholars and information consumers…Mere technical control of a digital environment does not ensure educated use…” (Eshet-Alkalai 2010)
Responsibilities Teach appropriate use of and cultural expectations surrounding social media
Title IX (US) – mandatory reporting
Help international students understand potential legal consequences of social media
use
Acknowledge differences between students and using a multi-pronged approach to reach
them (social media isn’t always enough)
10/06/2014
16
Harassment, Intimidation, and Bullying: Participants are prohibited from engaging in acts of harassment, intimidation, or bullying, against other participants, program and campus staff, other students and community members…"Harassment, intimidation, or bullying” means any gesture, written, verbal or physical act, or any electronic communication…motivated by …race, color, religion, ancestry, national origin, gender, sexual orientation, gender identity…“Electronic communication” means communication transmitted by means of an electronic device, including, but not limited to, a telephone, cellular phone, computer, social media, e-mail, or other Internet websites. Engaging in acts of harassment, intimidation, or bullying is a violation of program rules and may result in immediate revocation of the scholarship. Harassment, intimidation and bullying are also illegal in the United States and may result in criminal prosecution.
10/06/2014
17
Get a read…
Target Audiences Current students
Incoming/Prospective students
Community partners/funding
agencies Agents/parents
Alumni
Content
Marketing
Advising
10/06/2014
18
Benefits of student generated content
Professional writing sample for students
Credibility and authenticity of student perspective
Promotes digital literacy
Can be used to promote the program to sponsors, future students and community
partners
10/06/2014
19
Repurposing campus technology Reflection assignments
Q&A • Nannette Ripmeester – Director Expertise in Labour Mobility
[email protected] @labourmobility
• Katie Orr – Director International Nova Scotia Community College [email protected] @iwom68
• Charlotte West – Coordinator Northwest Community College Initiative [email protected] @scarlotka • Jessica Winters – Coordinator Marketing University of Groningen
[email protected] @jlinkmarketing
Speaker info