Katie Jahnke

The Beginning – Recognition

• To achieve 2025 we need to move beyond the healthcare setting (to where we live, work and play)

• Early childhood settings are a perfect destination (98% access in the Southern region)

• Grounded in Te Whariki these settings are comfortable with holistic approaches (and health messages)

• However many teachers consider Smokefree

cars and homes messaging “a bridge too far”

The Middle – An Introduction

• Developed and piloted programme (and logo)

• Little Lungs – Pūkahukahu Iti Programme - 45 minute workshop at staff meeting (supper, paints, painting jackets)

- workshop focuses on 2025, myths, second hand smoke facts, ways to engage parents

- follow up after one month (with checklist and nominated representative or whole staff)

- support on an ‘as requested’ basis thereafter (e.g. policy development, incentivised survey)

• Working with the willing (priority settings)

Initial Results (Dunedin workshops)

• 149 early childhood educators from 32 centres

• Importance: 59% 96%

• Confidence: 27% 82%

Feedback

“[It was] delivered in such a user friendly approach. Great ideas about how to approach parents and our important role in advocating for children’s health.”

“This workshop bumped up my enthusiasm to commit to encouraging parents not to smoke in cars and at home outside of kgtn.”

“It has a lot of helpful information and gives us a lot to think about moving forward in our centre.”

“Some good information. Non-threatening suggestions for approaching families.”

“It's a really relaxed and comfortable discussion. Felt that I learnt a lot and hope my workmates get on board.”

Practical Outcomes • Smokefree Signage: 8 centres supplied, remaining already in

place

• QuitCard Training: 4 completed, 15 interested/registered

• Smokefree Survey: 7 completed

• Special Events: 5 completed, 14 intending/

planned (e.g. WSFD, visit SF playground)

+ Newsletter inserts / Smokefree information,

Policy development, Pamphlets in

enrolment packs and noticeboards

Punavai O le Atamai

Tino-E-Tasi

Resources • The Logo

• A Presentation for teachers

• Smokefree Checklist

• Programme Certificate

• Evaluation and reporting templates

• Refresh Guide (Adapted from ASH Scotland)

• USB templates – WSFD letters, learning story for children’s profile books, newsletter snippets

• Other resources e.g. stickers, painting jackets, bibs

Key Learnings • Availability of NRT during the workshop (now no longer possible

but…)

• Importance of including more Māori content (translated logo, AKP)

• Anecdotally areas of higher deprivation have better uptake and engagement in the work

• Reliance on key contacts within centres (in terms of sustainability)

• Delivery on specific sites may be more effective in terms of generating cultural shift with teachers and support staff (allows scope for discussion)

• Replication not duplication (the best fit for you will work best)

Programme Development & Next Steps

• Phase 2: USB with supporting Smokefree information and resources

• Regular communication with Ministry of Education (promotion, feedback)

• Continued delivery to willing early childhood centres and kōhanga

• Promotion of project to influential partners

• Phase 3: Website - to promote smokefree cars and homes and to profile centres that have engaged in this

WSFD 2014

Questions?

Pūkahukahu iti Little lungs

E kimi ana i te hā Searching for clean air

Hā i runga Air from Tāwhirimātea (the god of the four winds) and

Ranginui (the god of the sky)

Hā i raro Air that comes from Papa-tū-ā-nuku (the earth mother)

Hā i waho Clean air from outside the whare

Hā i roto Clean air inside the whare

Pūkahukaha iti Little strong lungs

E ora ana i te hā Thriving in clean air

Mauri ora And enjoying good health benefits associated with

breathing fresh air