kathy kyle bonomini portfolio

I N D U S T R I E S Te c h n o l o g y

H e a l t h c a r e & H u m a n S e r v i c e s S u s t a i n a b i l i t y

I n f r a s t r u c t u r e + T r a n s p o r t a t i o n H o m e l a n d S e c u r i t y + P u b l i c S a f e t y

E d u c a t i o n F i n a n c i a l S e r v i c e s

A r t s R e t a i l

L i f e s t y l e P h i l a n t h r o p y / C h a r i t y

P u b l i c S e c t o r + G o v e r n m e n t

K A T H Y K Y L E : K E Y S T A T S

2

PREVIOUS ROLES: COMMUNICATIONS DIRECTOR (Government consultancy, Capgemini)

GOALS: Collaborate with talented team, make a difference, help clients succeed.

YEARS OF EXPERIENCE: 13

STRENGTHS

INTEGRATED MARKETING

SENIOR ADVISOR AT THE BOARD LEVEL

WEB AND GRAPHIC DESIGN

STRATEGIC PLANNING

STAKEHOLDER MANAGEMENT

CHANGE AND CRISIS COMMUNICATIONS

BRANDING

EMPLOYEE ENGAGEMENT

DIGITAL COMMUNICATIONS

PUBLIC RELATIONS

MA, APPLIED SOCIAL RESEARCH METHODS/STATS. SAN DIEGO STATE UNIVERSITY, 2004

BA, APPLIED SOCIAL RESEARCH METHODS/STATS. MAGNA CUM LAUDE, SAN DIEGO STATE

UNIVERSITY, 1999

PERSONAL INTERESTS: Philanthropy, yoga, sailing, running, social media, design and art.

EDUCATION, etc.

Strategic Communications

Integrated Branding

Marketing

Public Relations + Events

Design Services

Engagement

Social Media

4

I’ve worked across multiple sectors… Designing scalable communications plans that inspire and inform audiences using traditional and digital channels…

5

“ A m o n g c o m m u n i c a t i o n s p r o f e s s i o n a l s , K a t h y h a s t h e r a r e c o m b i n a t i o n o f s p a r k l i n g c r e a t i v e s k i l l a n d o r g a n i z e d , d i s c i p l i n e d m a n a g e m e n t . I h a v e m a n a g e d m o r e t h a n 1 0 0 p e o p l e i n t h e p a s t f e w y e a r s , a n d K a t h y w a s o n e o f t h e t o p t h r e e m o s t v a l u a b l e c o l l e a g u e s . A n y o n e w o u l d b e s m a r t t o h i r e h e r ; s h e w i l l b e s u c c e s s f u l a t a n y t h i n g s h e d o e s . ”

M i c h a e l M c C a r t h y , E x e c u t i v e D i r e c t o r 2 7 J u n e 2 0 1 2

L A U N C H E D A G O V E R N M E N T

C O N S U L T A N C Y w w w . a c u s . g o v

KEY ACTIVIT IES

•  Communications Strategy

•  Public Relations and Events

•  Integrated Branding

•  Web Design

•  Marketing Materials

•  Publications

Challenge: elevate government agency standing in the eyes of targeted key

stakeholders, demonstrate measurable results, and illustrate its significance in a new

environment that is drastically changed over the past 15 years: technologically,

politically and economically.

6

Passed an International Regulatory Cooperation Law. Implemented scalable face-to-face, print/online communications strategy and executed engagement activities to elevate the profile and raise awareness of the agency, engendered understanding and participation at multiple high-profile events among key stakeholders. Launched an innovative, award-winning website, online forums, broadcast live meetings, and obtained positive press coverage in tier one media outlets (print, online and broadcast).

R E S U LT S I N C L U D E

7

“ K a t h y i s o n e o f t h e f i n e s t c l i e n t s e r v i n g a n d m a r k e t i n g p r o f e s s i o n a l s I h a v e e n c o u n t e r e d . H e r c l i e n t s a n d c o l l e a g u e s r a v e a b o u t h e r a b i l i t i e s a n d I s t r o n g l y r e c o m m e n d h e r f o r f u t u r e e n d e a v o r s . ”

S c o t t F i s h e r , C a p g e m i n i

1 4 F e b r u a r y 2 0 0 8

KEY ACTIVIT IES

•  Communications Strategy



•  Web Design


Challenge: Design and implement a campaign to support the Model Agency Initiative,

designed to establish and identify model practices for federal agencies—both large

and small, and both new and established, to help agencies become model 21st

century agencies driven by innovation and the adoption of best practices.

8

Facilitated internal focus groups and brainstorming sessions to launch interagency governmental ‘Best Practices’ initiative. Designed, and launched an associated website, and an internal and external communications strategy. Secured media attention with radio and blog coverage.


9

“ F o r a s m a l l g r o w i n g o r g a n i z a t i o n s h e w a s t h e t o t a l t e a m p l a y e r – a l w a y s p o s i t i v e , a l w a y s h a r d w o r k i n g a n d a l w a y s t h e r e . I g i v e m y h i g h e s t r e c o m m e n d a t i o n s f o r h e r m a n y t a l e n t s . ”

K e v i n M a t t h e w s M a n a g i n g D i r e c t o r , S u s t a i n a b i l i t y S e c t o r ,

N a t i o n a l S t r a t e g i e s , L L C 5 J u l y 2 0 1 2

L A U N C H E D V E N T U R E C A P I T A L F I R M S

KEY ACTIVIT IES

•  Communications and Marketing Strategy



•  Web Design


•  Communications, Sales and Marketing Advisory Services

Challenge: Develop and execute all internal and external communications efforts

(brand, marketing materials, website design) for NSI and the launches of

Interpoint Group (holding company) and k-global.

10

K-global’s clientele grew 400% within the first six months of its launch and won a Gardein 2012 Communicator Award of Distinction and the Holmes Report New Agency of the Year.


11

“On those areas alone she was worth everything to us. But she didn’t stop with “duties as assigned”. She gratefully and successfully contributed to consulting we were doing on behalf of clients – not just developing and editing reports and briefings, but contributing to the entire effort with insightful and strategic thinking.

Kevin Matthews Managing Director, Sustainability Sector,

National Strategies, LLC 5 July 2012

“To put it simply – she can do it all. Kathy joined NSI just as we were beginning a growth period. She was brought in to assist with marketing, but in the end wound up developing the entire brand and marketing campaign. Her work, both intellectually and visually, was superior and her ideas were cutting edge.”

L A U N C H E D A P R F I R M

12

M o d e l A g e n c y L a u n c h

Video Hearings Best Practices Recommendation Adopted.

Learn more at the Chamber of Commerce & ACUS Implementation Summit.

Download the Recommendation Today.

I m p l e m e n t a t i o n S u m m i t

I n t e r p o i n t G r o u p + k - g l o b a l L a u n c h

13

“I feel fortunate to work with Kathy. She is an expert in her field. She knows how to create an effective marketing plan, build a strong brand and create buzz through social media. She built my website from scratch, designed a logo, tagline and vision for my business. Not only is she very good at what she does, she makes it a lot of fun too. She is creative, witty and an excellent communicator. She is always available if I have a question or need advice. I would recommend Kathy to anyone and everyone.”

Cheri Tower 9 October 2012

“ K a t h y k n o w s h o w t o c r e a t e a n e f f e c t i v e m a r k e t i n g p l a n , b u i l d a s t r o n g b r a n d a n d c r e a t e b u z z t h r o u g h s o c i a l m e d i a . ”

L A U N C H E D A Y O G A S T U D I O

14

“ J u s t u p l o a d e d m y n e w # l o g o c r e a t e d b y t h e a m a z i n g @ b o n o m i n i y o g i n i ! S h e i s g r e a t t o w o r k w i t h a n d c r e a t e s b e a u t i f u l # d e s i g n s . ” - S a r a h K a c z m a r e k @ S t u d i o S a r a h Yo g a O c t o b e r 4 , 2 0 1 2

R E B R A N D E D A Y O G A S T U D I O

15

“Kathy's skill, tact and creativity in communicating with National Science Foundation management and staff, as well as external audiences were key factors in the success of our employee engagement efforts. Kathy was a leader among her peers and colleagues, and served as the hub of information for agency-wide high-profile initiatives. Kathy possessed the uncanny ability to meet with stakeholders, pull out of them pertinent information they wanted to communicate, and then shape and mold the information into content that captured the attention of the intended audience and conveyed key information in a way that was easily understood.”

Anthony A. Arnolie, Chief Human Capital Officer 9 July 2012

“ T h e s u b s t a n c e a n d s t y l e o f [ K a t h y ’ s ] c o m m u n i c a t i o n s m a d e h e r a r o l e m o d e l f o r f e d e r a l a n d p r i v a t e s e c t o r e m p l o y e e s , a s s h e w a s r o u t i n e l y i n v i t e d t o s p e a k a t c o n f e r e n c e s r e g a r d i n g b e s t p r a c t i c e s i n e m p l o y e e e n g a g e m e n t a n d c o m m u n i c a t i o n s . ”

L A U N C H E D E M P L O Y E E E N G A G E M E N T

I N I T I A T I V E S

16

“ T h a n k s t o K a t h y f o r a l l h e r w o r k o n s o r t i n g o u t o u r s o c i a l m e d i a . ”

B a r b a r a T h o r n , R o t a r y C l u b o f S u r b i t o n P a s t

P r e s i d e n t 1 6 A u g u s t 2 0 1 2

R E B R A N D E D A P H I L A N T H R O P Y

17

“ A s P r e s i d e n t o f C a p g e m i n i G o v e r n m e n t S o l u t i o n s , o n e o f t h e b e s t d e c i s i o n s w a s t o h a v e y o u s e r v e a s D i r e c t o r o f M a r k e t i n g . Y o u a r e i n c r e d i b l y t a l e n t e d , c r e a t i v e , a n d p a s s i o n a t e a b o u t w h a t y o u d o ! T h e r e s u l t s w e r e c r i t i c a l t o t h e s u c c e s s o f C a p g e m i n i e s t a b l i s h i n g t h e m s e l v e s i n t h e g o v e r n m e n t m a r k e t . Y o u r w o r k e t h i c i s u n s u r p a s s e d ! A n d p e r s o n a l l y , I h a v e n e v e r h a d m o r e f u n ! ! B e s t o f L u c k K a t h y ! ”

V a l L y o n s , P r e s i d e n t o f C a p g e m i n i G o v e r n m e n t S o l u t i o n s 1 8 J u n e 2 0 1 2

D E S I G N S E R V I C E S b r a n d i n g + w e b d e s i g n a n d d e v e l o p m e n t

18

“Kathy is one of the most creative, innovative, energetic, intelligent, customer-oriented individuals I have ever met and had the opportunity to work with. She was a model for all of us who worked with her in the Veterans Health Administration, not only her because of the enthusiasm and focus that she brought to every project, assignment she was given but because of her integrity and work ethic. Without reservation, I would recommend/endorse Kathy.”

Jennifer Adams, Staff Assistant, Veterans Health Administration, Dept of VA 21 June 2012

B U S I N E S S S T R A T E G Y + D E S I G N S E R V I C E S

19

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G o v D e l i v e r y U K R o y a l A c a d e m y o f D a n c e S p e c i a l O l y m p i c s S u r r e y

1.  Evaluate and Prioritize your Audience/Stakeholder Community (Outside-In Approach)

a.  Identify Partners + Collaborators b.  Identify and prioritize audience c.  Conduct Market Assessment

2.  Evaluate and identify proper Communication Vehicles (Social Media + Traditional)

3.  Develop Key Messages by Stakeholder and Touchpoints 4.  Develop/Align Visual + Written Standards 5.  Develop Communications/Editorial Calendar 6.  Develop a Budget

KATHY KYLE BONOMINI COMMUNICATIONS 20

Phase I: Develop a Business Plan and Communication Strategy (People, Print + Web2.0)

A T A G L A N C E : K A T H Y ’ S 2 - P H A S E D A P P R O A C H B u s i n e s s P l a n + C o m m u n i c a t i o n s S t r a t e g y


Com

mun

icat

ions

S

trate

gy

Tact

ical

C

omm

unic

atio

ns

Plan

Identify Themes

Brand Development

Key Messages

Vehicles Assessment

Stakeholder Analysis

Key Messages / Themes

Web / Social Media Integration

Business Strategy/ Branding + Marketing

People Print Web 2.0

• Events • Affiliations • Outreach • Speaking Engagements

• Conferences • Partnerships • Associations • Non-profits • Academia

• Talking Points • FAQs • Elevator Speeches • SWOT Analysis • Traditional Print Media (Press Releases, Coverage)

• Newsletter • Fact Sheet • Business Cards • Flyers • Thought Leadership

• Coverage in Print Media

• Traditional Print Media

• Articles • Bios • Press Kit

• Website • Blog • eNewsletter • Social Networking +Social Media Strategy: T, FB, YT, Pinterest, Instagram, Hootsuite, etc.

• Google Alerts, Newsvine, Digg

Execute People | Print | Web 2.0 Strategic Communications Approach

Continuously monitor effectiveness: Surveys + Web Statistics

Phase II: Execute a Tactical Plan with key deliverables, using project management techniques to stay on deadline.


www.kathykyle.org [email protected] @kathykylebonomini @bonominiyogini @kathykylebonomini http://uk.linkedin.com/in/kathykyle

Contact Kathy.

kathy kyle bonomini portfolio

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