Kathleen Milbier

1034 S Ogden Dr. � Los Angeles, CA 90019 � c . 617.699.0979 � e . kathleen.milbier@outlook.com

LinkedIn: www.linkedin.com/in/kathleenmilbier � Twit ter: kath4short

Partnership Marketing and Brand Management professional with experience creating and executing Business Development and Account Strategies in the Consumer Goods, Entertainment and Advertising Specialty industries. Developing sales enablement tools, social media initiatives, integrated marketing strategies, promotional campaigns and brand positioning is where I thrive. My specialties include building relationships with clients and teams, marrying strategic marketing initiatives with organizational goals, translating innovative business ideas into action plans, and building frameworks to support long-term business and organizational growth.

Account Director, NBCUniversal a t Aquent April 2014 – May 2015

• Successfully partnered with Creative, Digital, Design and Marketing departments at NBCUniversal to help expand teams bandwidth for Scripted & Alternative Programing, Awards Seasons, Movie Launches, Advertising Campaigns, Mobile Applications, Promotions, Social Media Initiatives, Corporate Branding roll outs and more.

• Lead the overall growth strategy and managed all contracts and negotiations with senior management and hiring managers for Cable, Broadcast, Digital, Film & Parks Divisions at NBCUniversal which resulted in multi-year staffing solution agreements, SOWs, and RFPs.

• Designed and implemented a hyper-focused Account Strategy, Social Sales and Marketing Initiatives, Social Media and Brand Deliverables in order to understand all lines of business, their challenges and offer creative solutions that help them achieve extraordinary results and build long-term, trusted partnerships.

• Collaborated with team of Talent Agents in order to retain existing business, while pursuing additional profitable growth opportunities within one of the worlds largest Media & Entertainment brands: NBCUniversal, Hulu, Fandango, E! Entertainment, and Esquire.

Business & Brand Development, Consultant 2013 – 2014

• Worked independently with small and mid-sized marketing agencies, including HubSpot’s Quintain Marketing and Parsons Kellogg

to develop sales enablement tools, social media initiatives, integrated marketing strategies, promotional campaigns and brand

awareness.

Sr. Business & Brand Development Manager at Skinit , Inc. 2011 - 2013

Skinit, Inc. is the industry leader in the manufacture and distribution of customized products for electronic devices. • Launched a completely new Promotional Advertising Specialty segment, which achieved a $10 million run rate within first 12 months,

in order to expand the reach through custom branded promotional merchandise campaigns, integrated ecommerce marketing, and sponsorship activation.

• Partnered with Licensing team and Marketing Agencies on Promotional and Advertising programs, some of which included the NFL, MLB, NHL, NBA, Disney, Warner Brothers, and Activision.

• Developed a Tiered Account Strategy, Sales and Marketing initiatives in order to increase industry exposure: Social Media, PR, Search Engines, Digital & Print Media, Catalog, Videos, Tradeshows and Speaking Engagements.

• Lead the UX/UI, Design and Project Management teams to create promotional websites and sales enablement tools for distributors to learn about capabilities and branded merchandise options: Organized scope of work, managed project plan, stakeholders & conflict resolution.

Business Development Manager, Promotions at AddVenture Products 2006 - 2011

AddVenture Products is a leading supplier of innovative apparel and promotional products to marketing agencies worldwide.

• Partnered with Marketing Agencies to create and execute Promotional Apparel campaigns for brands including: HBO, Disney,

Discovery Channel, Dell, Microsoft, FOX Sports, Red Bull, Dunkin Donuts, HALO/Xbox, and Zappos.

• Designed and implemented focused tiered Advertising Specialty Account Strategies, Sales and Marketing Initiatives, Social Media and Brand Deliverables in order to understand distributors, their challenges and offer solutions that help them achieve extraordinary results and build long-term, trusted partnerships.

• Created a campaign that received the Best New Media Award; 2011 best advertisements & top promotions in the industry; the

“Compressed Kathleen Project” demonstrated our product, increased sales and used new media to market effectively.

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Sr. Account Manager, Licensed Consumer Goods at Mad Engine 2003 – 2006

Mad Engine is one of the leading Licensed Apparel wholesalers in the world. • Partnered with Licensing team on Apparel programs for big box Retailers. Some of which included Marvel, Star Wars, Disney, Lego,

Sesame Street, Mattel, Coca Cola, Anheuser-Busch, General Mothers, American Airlines, CBS, Paramount Studios, and Sony.

• Managed Wal-Mart, Target, and Kohls: Domestic and International logistics, vendor compliance, and client services.

• Continuously communicated with the Buyers, Merchandising Managers, and Analysts in order to generate new orders as well as

maintain current programs. Managed production schedules in order to insure quick turn product & on time deliveries in accordance

with vendor floor ready guidelines and licensor requirements.

Account Manager, Licensed Consumer Goods at Vizion Apparel 2001 – 2003

• Managed Reebok, Foot Action, Just for Feet, Enyce and Stage Stores accounts.

Education

Boston College 2001

Psychology & Marketing

Skills

Social Media Marketing & Sales, Product Marketing Management, Business Development, Account Management & Strategy, Corporate

Branding, Sales Management, Strategic Planning, Promotions, Brand Management, Digital Marketing, Brand Development. Power

Point, Excel, Google Docs, Microsoft Office, SAP, Salesforce, Basecamp, Twitter/Twitter Analytics, LinkedIn Blog, Slideshare.