KATEGORIJE SADRŽAJAHAPPINESS, PERSONAL GROWTH, RELATIONSHIPS, MEDITATION, SLEEPING, SPIRITUALITY, NUTRITION, JUICE, FITNESS, YOGA, RECIPES, BODY IMAGE, GLUTEN-FREE, WEIGHT LOSS, BEAUTY, NATURE, HERBS, JUICING, HOME, MOMS

BIZNIS MODEL

a) Prikupljanje, analiza prodaja podataka korisnika kroz a) Daily Newsletter b) Data Sharing

I DoubleClick – Advertising ("Google's DoubleClick products provide ad management and ad serving solutions to companies that buy, create or sell online advertising." - DoubleClick, DoubleClick DART, DoubleClick Floodlight, DoubleClick Spotlight). Data Collected:

Anonymous (Ad Views, Analytics, Browser Information, Cookie Data, Date/Time, Demographic Data, Hardware/Software Type, Interaction Data, Page Views, Serving Domains)

Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII))

PII (Phone Number) Data Sharing: Anonymous data is shared with 3rd parties.

II Facebook Connect – Widgets ("Build with the Open Graph. Integrate deeply into the Facebook experience. Grow lasting connections with your users."). Data Collected:

Anonymous (Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views )

Pseudonymous (IP Address (EU PII)) Data Sharing: Anonymous data is shared with 3rd parties.

III Google Adsense – Advertising ("Many websites, such as news sites and blogs, join the Google Display Network, which enables Google to show ads on their sites. Based on your visits to these websites, Google uses an advertising cookie (from DoubleClick) to associate your browser with interest and demographic categories. Google then uses these categories to show interest-based ads on these websites. Google's Ads Preferences Manager lets you edit these categories associated with your browser. Using the Ads Preferences Manager, you can edit the list of inferred interest and demographic categories that Google has associated with your cookie or opt-out of the cookie entirely. All information Google gathers is used in accordance with Google's privacy policy and helps Google improve your online experience. It is not used to identify you personally and Google will not show interest-based ads based on personal information without your permission. We also will not show interest-based ads based on sensitive information or interest categories, such as those based on, race, religion, sexual orientation, health, or sensitive financial categories, without your opt-in consent." Data Collected:

Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains)

Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII))

Data Sharing: Anonymous data is shared with 3rd parties.

IV Google Analytics – Analytics ("Google Analytics gives you insights into your website traffic and marketing effectiveness. We help you buy the right keywords, target your best markets, and engage and convert more customers."). Data Collected:

Anonymous (Ad Views, Analytics, Browser Information, Cookie Data , Date/Time, Demographic Data, Hardware/Software Type, Interaction Data , Page Views , Serving Domains)

Pseudonymous (IP Address (EU PII), Search History, Location Based Data, Device ID (EU PII))

PII (Phone Number) Data Sharing: Undisclosed

V Quantcast – Advertising ("Quantcast measures and organizes the world's audiences in real-time so advertisers can buy, sell and connect with the people who matter most to them. Used by the top 10 media agencies, the world's largest brands and more than half of the top advertising supported publishers, Quantcast connects the planning, buying, and media fulfillment processes, delivering the marketplace's most consistent and accountable audiences."). Data Collected:

Anonymous (Browser Information, Date/Time, Demographic Data, Hardware/Software Type, Page Views )

Pseudonymous (Search History) Data Sharing: Anonymous data is shared with 3rd parties.

VI ScoreCard Research - Beacon ("Full Circle Studies is a leader in the Internet market research industry. Companies across a wide variety of industries turn to Full Circle Studies to conduct research to better understand the likes and dislikes of consumers. The reports that are compiled from these projects help these companies to improve their products and services."). Data Collected:

Anonymous (Details Undisclosed) Data Sharing: Undisclosed

VII Yieldbot – Beacons ("Relevance is our business. Yieldbot is the first technology that directly connects the intent of Publisher visitors to Search advertisers in real time. We dramatically increases publisher understanding of their visitors and connect them to massive new advertising budgets."). Data Collected:

Anonymous (Cookie Data , Interaction Data , Page Views ) Data Sharing: Data is not shared with 3rd parties.

Oglašavanje bazirano na lokaciji (LBA)

a) New York Wellness Guide - 40 Places to Eat, Breathe, Move, Heal, and Shop in NYCb) Miami wellness guide – 27 Places in Miami c) Directory

MindBodyGreen ima dostupna tri standardizovana paketa oglašavanja. U okviru svake kategorije dati su opisi svake pogodnosti. Moguće je pretraživati oglasne poruke pomoću lokacije – grad I država ali I pomogću unapred definsianih kategorija:

Yoga Studios and Teachers, Holistic Counselors and Nutritionists, Wellness and Meditation Centers, Functional Medicine, Acupuncture, Massage, Ayurveda, Pilates, Barre, Fitness, Apparel, Accessories, Foods, Restaurants, Supplements

Paketi oglašavanja:

I

$12/month for Individual or Yoga Teacher Includes:

» 300 word summary» List schedule, workshops, trainings» Link to your website» Press/testimonials» Images» Facebook "Like" Box» Twitter handle

II

$15/month for Studio or Business Includes:

» 300 word summary» List schedule, workshops, trainings» Link to your website» Press/testimonials» Images» Facebook "Like" Box» Twitter handle» Plus: Google Map (if applicable)

III

$45/month for Listing + 145x145 Graphic Ad on Directory HomepageIncludes:

» 300 word summary» List schedule, workshops, trainings» Link to your website» Press/testimonials» Images» Facebook "Like" Box» Twitter handle» Plus: Google Map (if applicable)» Plus: 145x145 Graphic Ad

Kanali komunikacije:PinterestFacebook Page:

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