K.A.S.A. Business PlanBristle Blower 2000

Kristin SaltzerAlexis SalernoStaci Wixted

Aly HillIntroduction to Business

90.101.01November 25, 2008

1K.A.S.A. Business Plan

Company Overview› Name: Kristin Alexis Staci Aly

› Location: Houston, Texas› Product: Bristle Blower 2000› Form of Business: Corporation

K.A.S.A. Business Plan 2

Establish the K.A.S.A. brand name as a new, reputable and innovative hairstyling technology company.

Produce a product that will be in high demand and useful to the specific target market and meet all hair drying needs.

Continue to stay on top and competitive in the hairstyling business world, continually designing new, innovative products.

K.A.S.A. Business Plan 3

K.A.S.A. focuses on bringing a quality, eco-friendly product to life, sending ease and comfort into the lives of its consumers. No longer will there be struggles when blow-drying hair.

The K.A.S.A. promise is to produce a product in which consumers feel confident in purchasing with many styles, designs and colors to choose from to suite the preferences and specific tastes of each individual.

K.A.S.A. Business Plan 4

The Five P’s:› Product: Bristle Blower 2000› Place: Distributed to retailers around the

U.S. Specifically Wal Mart, Kmart, beauty supply stores and beauty salons.

› Price: Varies with each model and shape. Base model: $25 Wholesale: $18

K.A.S.A. Business Plan 5

The Five P’s continued:› Promotion: Infomercials, advertisements,

company website, use of product in movies/TV shows and endorsements from celebrities. Specifically endorsed by Tyra Banks and

Oprah Winfrey.

› People: Target market specifically focuses on women and anyone who struggles drying/styling their hair.

K.A.S.A. Business Plan 6

K.A.S.A. Business Plan 7

Commercial/Podcast

K.A.S.A.’s four founding members will hold separate and unique positions› President: Staci Wixted› Vice President: Alexis Salerno› PR/Marketing Director: Kristin Saltzer› Creative Design Director: Aly Hill

Although holding titles of director, Kristin and Aly will still have as much say in company business as Staci and Alexis

K.A.S.A. Business Plan 8

K.A.S.A. Business Plan 9

PresidentStaci Wixted

Vice PresidentAlexis Salerno

Creative DesignDirector: Aly Hill

PR/MarketingDirector: Kristin Saltzer

OperationsDirector

FinanceDirector

Manager of Inventory Control

Manager of Accounting

Manager of Financial Planning

I.T. Director

Production Manager

H.R. Director

Design Specialist

Design Assistant

Advertising Manager

PRCoordinator

Customer Service Manager

Sales Manager

Management Chart

K.A.S.A. will use online job searching websites such as MonsterJobs.com and CareerBuilder.com to find qualified employees for director and manager positions

Factory personal, maintenance and truck drivers will be selected by responses from newspaper ads

K.A.S.A. Business Plan 10

Multistep Interview Process:› Management will weed through resumes

and pick three top candidates for each position

› Next will be a telephone interview to establish a candidates professional/personal phone etiquette

› A face to face interview will be held with the remaining two candidates which will be the final decision making step

K.A.S.A. Business Plan 11

K.A.S.A. Business Plan 12

PresidentStaci Wixted

Vice PresidentAlexis Salerno

Creative DesignDirector: Aly Hill

PR/MarketingDirector: Kristin Saltzer

OperationsDirector

FinanceDirector

Manager of Inventory Control

Manager of Accounting

Manager of Financial Planning

I.T. Director

Production Manager

H.R. Director

Design Specialist

Design Assistant

Advertising Manager

PRCoordinator

Customer Service Manager

Sales Manager

Production/Factory Floor Personal (25)

Maintenance Workers(2)

Electrician

SanitationSpecialist

Tractor Trailer Drivers(4)

Human Resource Chart

Healthcare packages including dental will be available to all employees

Female employees will receive a three month paid maternity leave before dipping into vacation or sick time

After the 90-day trial period, employees will be allotted two weeks paid vacation› Employees will gain a third week after

three years and one week for every five years of service there after

K.A.S.A. Business Plan 13

K.A.S.A. believes employees will work to their fullest potential if management appreciates a job well done

This theory has enabled the following› Employee of the month recognition› Piece work bonus pay (tax free)› Companywide luncheons bi-weekly to

thank employees for a job well done when goals are met

K.A.S.A. Business Plan 14

K.A.S.A. Business Plan 15

Financial Plan Spreadsheet

Explanation of Financial Plan Chart› A 100,000 sq. ft. space building will be rented

for all production/manufacturing needs including office space and four truck bays

› VP Alexis Salerno’s family has donated 4 tractor trailer trucks from their car dealership business This allows for only having to pay for the upkeep

of the trucks

› $1.2 million will be paid off monthly throughout the first year to cover the cost of robotics technology

K.A.S.A. Business Plan 16

Employees:› Equal opportunity of employment› Clean and safe working environment› Fair wages› Health benefits› Job security

K.A.S.A. Business Plan 17

Customers:› Produce safe and efficient products› Make pricing reasonable and affordable

based off of similar products in the market› Supply a free two-year warranty with every

product sold› Introduce a wide range of product variety

to fit every need and style

K.A.S.A. Business Plan 18

Society:› Introduce a product which reduces

the amount of electricity use by half compared to other products of its kind

› Use recycled plastic when shaping and modeling the product

› Use recycled cardboard for all packaging› Donate 3% of each product sale to charity,

specifically, Locks of Love

K.A.S.A. Business Plan 19

Investors:› Monthly newsletters and bi-weekly emails

will be sent to investors to keep them informed and up-to-date with the companies status

› Investors will constantly be reassured the company is keeping up with the set code of ethics

K.A.S.A. Business Plan 20

K.A.S.A. Business Plan 21

Oprah Winfrey› Top investor with a total of $5 million› Agreed to add the Bristle Blower 2000 to

her famous “Oprah’s Favorite Things” segment The segment is typically shown around the

holiday season She will give the product away to all

audience members with the hope they will purchase the product for Christmas gifts

K.A.S.A. Business Plan 22

Tyra Banks› Invested $3 million› Will promote the product on her talk show

as well as the widely watched show American’s Next Top Model On the show she will have contestants solely

use the Bristle Blower 2000 for all hair drying needs

K.A.S.A. Business Plan 23

Three main recycling companies in Texas› Purpose is to help with the “going green”

initiative› Will donate any plastic needed to

manufacture the product› Will donate any cardboard needed for

packaging purposes

K.A.S.A. Business Plan 24

Expand globally› After establishing the K.A.S.A. brand name

as prominent name in the industry› After ending the first two years with a

profit, the third year of operation could be the year to expand globally

› Extensive marketing research will be conducted in specific locations across the globe to see if the product will take off

K.A.S.A. Business Plan 25

Expanding the capabilities of the Bristle Blower 2000› Eventually K.A.S.A. plans to join with gel

and hairspray companies to create a new product

› The plan is to have styling product dispensed through tiny holes in the Bristle Blower with the touch of a button

› This will combine hair drying power with styling product all in one hand motion

K.A.S.A. Business Plan 26

K.A.S.A. Business Plan 27

Retail: $25

Wholesale: $18

K.A.S.A. Business Plan 28

K.A.S.A. Business Plan 29