Karol BekSenior Affiliate Sales Manager Poland, Czech Rep. and Slovakia

Why is Discovery doing HD?

Pioneer in new technology

Commitment from John Hendricks/DCI, Discovery’s founder and chairman

Positioning Discovery as leader in new technologies

Brand perception

HD increases loyalty of consumers appreciating quality

Programming offer perfectly

matching HD

Unrivalled HD library and experience

Need from distributors

Discovery is leading the way in HD Discovery HD network has 20 million

subscribers and reaches nearly all HD homes in the United States; we have become the primary, go-to HD service for many HDTV owners in US

25 markets internationallyUS and CanadaSouth Korea and SingaporeJapan and Hong Kong Germany and AustriaUK and IrelandPoland Belgium and NetherlandsScandinavia (Denmark, Sweden, Norway,

Finland)AustraliaIcelandHungaryRussiaRomania SlovakiaSloveniaCzech Republic

Discovery HD leader and pioneer in Central Europe

Discovery HDGold standard of HD

All content shot in True HD and broadcast in 1080i – best suited for our rich visuals

No upconversion

Highest video and audio quality

Thousands of hours of Discovery HD content representing 27 network entertainment brands

Non-simulcast – independently programmed, standalone schedule

Nature and Wildlife 22,8%

Lifestyle 28,7%

Culture and History 9,5%

Science and Technology 20,9%

Travel 18,2%

Discovery HDschedule according to genres

Discovery HD is the largest global high-definition television brand that fulfills the promise of high-definition technology.

Delivering the ideal viewing experience, Discovery HD brings audiences even closer to their world with breathtaking imagery and expansive detail

First-mover status – first global broadcaster to launch HD network in the US 2002

Discovery HD content used to demonstrate the HD viewing experience on thousands HD sets in retail locations, exhibitions and public places in more than 40 countries worldwide

So what is Discovery HD?

Thank YouThank You!!