karma production 2012 company presentation

AGENCY PRESENTATION

s i m p l y s o p h i s t i c a t e d

simply sophisticated

KARMA PRODUCTION

simply sophisticated simply because we know what we are doing. It’s simple as that. sophisticated because it is complex, deliberate, creative, fresh and accurate. service mix Project management PR & communication Event management Event design Ambient media Exhibition management Event tools rental

looking in the mirror we are like others EXPERIENCED … international project management background CONFIDENT…we already did and we still can prove to be outstanding REGULATED …defined and measured process with project KPI’s

but we are very different from others EXTENDED…network of professionals –working with the best crew on each project INSPIRATIONAL…because creativity is contagious FLEXIBLE…ability to easily adapt to new surroundings and projects FRESH… living in the new trends rather than following them CAREFUL…being attentive to each other as partners, as clients, as people OPTIMIZED …simplified processes, reduced costs UNUSUAL…new is always surreal for the old


…been there - done that

Mass event productions and festivals

Red Bull Air Race World Championship

Client

• Red Bull Air Race GmbH.

• International aerobatics championship, where the most

experienced pilots raced against each other, to be the fastest one

who passes the finish gate of the unique racetrack.

• Karma Production members have been involved in 32 international

productions over 18 countries on 5 continents between 2006 and

2010.


Service

• Collect all event production requirements from all involved parties

(National Event Agency, international suppliers, RBAR)

• Set up an event workflow and a master delivery schedule

• Oversee the integration of national compliance requirements

within the production plan and budget (international and national)

• Give input during location-specific concept creation and

implementation

• Plan all required location checks

• Support the national event agency with all permission processes

with authorities and stakeholders

• Prepare the master plan of the main event site

1st Winter Youth Olympic Games - Innsbruck 2012

Client

• Organizing Committee of the 1st Winter Youth Olympic Games • Event end Ceremonies team on the Opening Ceremony and

Medals Plaza event site

Service

• Supporting the Venue Operations Centre • Providing hospitality services for guests • Coordinating and supporting artists • Preparing the opening ceremony, closing ceremony and daily

victory ceremonies • Reporting issues to the Venue Manager


Sziget Festival 2012 - Sziget Eye

Ferries Wheel

• 42 m high ferries wheel

• 180 pax capacity

• 500 m2 screen stretched in the middle of the wheel to function as a giant screen.

• Central attraction of the festival

• Leading communication tool for brand positioning of the festival.

• Project management from creative concept creation to overall delivery of the product.


E.ON – Dance Factory – Balaton Sound 2012

The challenge

• Unique site development on Balaton Sound festival, to meet the

requirements of E.ON on corporate identity and communication

strategy.

• Actively engage spectators during day and night times.

• Direct approach to youth

• Distinguish from other festival activations and sponsor showcases.

The Solution

• E.on Dance Factory – Central activation is the sustainable dance floor. Which is

an energy producing product that converts human mechanical energy into electrical energy, feeding the floor with its own power.

– Connected activities: Oxygen bar Massage Bean bag lounge area Energy challenge for teams of 2-5 people

Link: http://www.youtube.com/watch?v=emwxEX0XtwE


Sziget Festival 2012 – Slip n’ Slide

Activity to cool you down

• Giant water slide with 5 separate path to take

• Direct communication tool with incorporated event logo

• Day time activity to engage festival crowd with a beach like atmosphere.


Sziget Festival 2012 – Africa Village– Tuareg Tent

Cultural Island

• African music and cultural exchange activation.

• Aim is to engage the spectators to get involved with the musical performances.

• Authentic atmosphere creation with ray painting

• Overall project and site management.


Kastner & Partners – Village of Colors – 2011 - 2012

Client

• Kastern & Partners • Education program maintained over governmental funds in 2011. • Aimed visitor number:120. 000 pax over 4 weekends

Solution • Connection to existing event aimed for children – Gyereksziget • Educating children about multicultural diversity with tales and

games of foreign cultures. • Storytelling and puppet show • Artisan program for preparing authentic toys and tools of each

presented culture

Service

• Event concept development • Budget and workflow management • Logistics • Operative management

Link: http://www.szinesfalu.hu/



…been there – done that

Corporate clients

GLAMOUR - Women of the Year Gala

The Challenge

• Give a fresh approach to the annual Glamour Gala – Women of

the Year event, while keeping insight the traditions of the

prestigious gala

• 1500 guests throughout the night

The Solution

• Integrated project management • Event site selection • Unique event design meeting the requirements of Glamour

corporate identity and the gala traditions •


Gösser Press Conference

Client

• The Heineken Hungária Breweries Plc., as a Hungarian subsidiary

of the international Heineken Group, is a key player of the

Hungarian market with its internationally recognized brands,

relying on 113 years of experience in brewing.

• Some of Heineken Hungary’s best known brands in the premium

category are Heineken, Gösser and Gösser NaturZitrone.

Service

• Extended PR communication

• Event planning and management

• Communication action plan

* Project created with a cooperation of our strategic partner.


Heineken Beer Festival Activation

Brief

• Introduce the stages of brewing in a spectacular and quality way.

• Educate guests on the components of the beer and the process of

brewing.

• Enforce communication with guests

• Enforce the image of the beer as a drink

Task

• Create overall concept based on the brief including visualization

plans with planned tools and installations

• Produce and operate installation and activation during the event

Solution

• Lying beer can, where guest enter over the bottom part and finish

the tour with exiting over the top part of the can installation.

• Professional brewer takes guests through the process of brewery

from introduction of basic materials to the final product of the

beer that everyone can enjoy.

• Guests can taste, smell, touch each material and production phase

of the brewery.



Opel

Client

• Opel Aftersales which deals with Opel service and trade of

original car parts.

• Task was to create buzz on the family day of Opel, in order to

grab attention any of the owners that has more than 4-year old

Opel to give a little more care to their „old” car and take them to

an official Opel Service instead of taking them to garage services.

Service

• We created speech bubbles and put them on the windscreens in

the car-park of the event. Dozens of speech bubbles in the end

looked like if cars would protest their owners for a better care.

able to show what a neglected older car could feel.

• In addition we delivered a unique event area where guests could

experience the quality of service that Opel Services offer to each

and every client.



Project Control Expert - Birmingham

Client

• Procon-X Incorporation provides business solutions for construction companies. It is composed of in-the-field construction planning experts who have been developing, managing, and implementing construction project controlling solutions since 1996.

Service

• Company profile brochure and folder - design and print • Management of ITShowCase Birmingham – UK exhibition

participation as an exhibitor • Design and production of exhibition tools • Production of promotional film in 2 languages


Vénusz Activity Zone

The Challenge

• Creating a sponsor activity zone as part of the 20 year

anniversary of Kiskegyed magazine in the West End shopping

center.

• Considering the corporate identity and communication strategy of

Vénusz.

The Solution

• Child activity zone • Engaging games • Drawing contest • Glass painting • Beading


International Children's Day

The Challenge

• During the international children’s day West end shopping center

annually creates a Children Activity Zone on their open air

rooftop.

• The activity has to be involving for all age groups of children

• Activities has to include stage performances, music talents and

various on the ground activity both physically challenging and

inspiring for participation.

The Solution

• Overall project management from creative concept creation to the final event production • Budget management • Program coordination • Supporting the communication strategy • Crowd management




Graphic Design

Project Control Expert

Client

• Procon-X Incorporation provides business solutions for construction companies. It is composed of in-the-field construction planning experts who have been developing, managing, and implementing construction project controlling solutions since 1996.

Service

• Company profile brochure and folder - design and print • Management of ITShowCase Birmingham – UK exhibition

participation as an exhibitor • Design and production of exhibition tools • Production of promotional film in 2 languages



Philip Morris – 20th Birthday Anniversary

Project

• Creative concept creation and logo design for the 20th birthday anniversary of Philip Morris Hungary.



CSR and related projects

Hungarian Interchurch Aid (HIA)

How far would you go for a glass of water?

• Awareness raising campaign developed together with our communications partner

• The aim is to involve public to the activation and present the difficulties of getting drinking water for the people living in Ethiopia

• The treadmill representing the walk for the water was setup in various locations around Budapest

• Integrated communication campaign supported the activation


7 billion Others– actual project

The project

• International travelling exhibition

• „7 billion Others” is to meet the 7 billion inhabitants of Earth and

to learn about their personal understanding of Life.

• The schoolteacher from Mali, the Brazilian singer, the Afghan male

nurse, the Rwandan mason ... They all speak to each of us.

• 40 question that focuses on the presentation of all of our

differences that separates and similarities that connects us

– What have you learned from your parents?

– What would you like to transmit to your children?

– What is man’s greatest enemy?

– What does love mean to you?

Hungarian Exhibition

• Date: August 2013 to the end of December. • Location: Millenáris

Enriched national adaptation: • Additional film shooting in 2012 with creating a national

relevance of 100 Hungarian testimonies

Connected events and programs during the exhibition: • Round table discussions with invited speakers from social, cultural

topics • Enforcement of school involvement, developed school programs • 320 page book adaptation to Hungarian • Aimed visitor number: 100 000 pax



InstART

Contemporary cultural event • Own event product • InstART is an event where modern art , contemporary dance and performance, and music meets in a special time and

location supporting each other in ways that each becomes something more. One type of art challenges another and inspires it to new ways of self expression.

• The event is based on 3 central pillars • Exhibition of installations (space, video and sound installations) • Performance theatre ( contemporary dance and pop up performances) • Music with the mixture of styles (from acoustic to electric)

• The individual pillars are centered by one common theme that creates the main frame for all aspects of art.

• Each part of the event engages a slightly different audience which in the outcome generates a siginificant interest for the

overall event.


And we are…

The men behind the mask


Balazs Major

Outstanding projects – professional background

• Scheduling Manager for London 2012 The London Organising Committee of the Olympic Games and Paralympic Games

• Youth Olympic Games - Innsbruck 2012 – Events and Ceremonies

• Red Bull Air Race World Championship 2006 – 2010


Major Balázs


Károly Németh

Outstanding projects – professional background

• Sziget Fesztival 2012 – Sziget Eye

• Balaton Sound 2012 – E.ON Dance Factory

• Red Bull Air Race World Championship 2006 – 2010

• Red Bull Street Parade – Budapest, Szeged, Siófok - 2008 - 2009


And we are…

Károly Németh

• +36 30 708 8982 • [email protected]

Balázs Major • +36 30 708 8981 • [email protected]

www.karmaproduction.eu Budapest 1130. Ibrahim u. 30 – 38.

s i m p l y s o p h i s t i c a t e d

THANK YOU

karma production 2012 company presentation

Documents

event workflow

existing event

main event

sziget festival

event production requirements

site management

workflow management

festival crowd