karina marcus aal - market observatory workshop - 22 may
DESCRIPTION
Presentation given by Karina Marcus during the Workshop on the AAL Market Observatory – Identifying stakeholders’ needs.TRANSCRIPT
Market ObservatoryWorkshop
Brussels, 22 May 2014
Karina MarcusDirector AAL Association, Central Management Unit
www.aal-europe.eu
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www.aal-europe.eu
2Market Observatory Workshop
An European Funding Programme (2014 – 2020) by a co-decision of the European Parliament and the Council
~ 50 % public funding (~ half by Partner States and ~ half by EU), ~ 50 % participant own funding
European Union funding up to 175 mi€Partner State driven programme
AAL– Active and Assisted Living Programme
22 May 2014
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3
Objectives
Quality of life of older
adults
EU ICT industry
Social inclusion
CHALLENGES OPPORTUNITIES
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4Market Observatory Workshop
• APPLIED RESEARCH• INNOVATION CLOSER TO MARKET
COFUNDING ACTIVITY
• > 3 COUNTRIES INVOLVED• BUSINESS/SMES/USERS/RESEARCH
TRANSNATIONAL PROJECTS
• INNOVATION PARADIGMS• CONCEPTION/TESTING/BUSINESSUSER DRIVEN
AAL Programme
22 May 2014
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Call 5: Home Care
Call 3: Self-Serve Society
Call 2: Social Interaction
Call 4: Mobility
Call 1: Chronic Conditions
Call 6: Occupation in Life
AAL Calls
5
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6Market Observatory Workshop
Type of entities involved in terms of proposals submitted AAL JP
Call 1 2008
AAL JP
Call 2 2009
AAL JP
Call 3 2010
AAL JP
Call 4 2011
AAL JP
Call 5 2012
AAL JP
Call 6 2013
FP 7 ICT programme, ICT & Ageing,
First Call
Large enterprises
9% 7% 10% 10% 7% 9% 10%
SMEs 38% 46% 49% 52% 44% 47% 19%User and other organisations
18% 14% 11% 11% 21% 16% 6%
Research performing organisations
19% 21% 19% 14% 12% 15% 35%
Universities 16% 12% 9% 13% 16% 13% 30%Total 100% 100% 100% 100% 100% 100% 100%
[1] The data shown for AAL JP are those ones for submitted proposals, and are very similar to the data for ranked proposals – i.e. those eligible for funding – so the latter data are excluded.[2] Average SME participation in the whole FP7 ICT programme is 14.4% (FP7 report, Spring 2010, EC DG-Research).
30% of entities with an end-user role
22 May 2014
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7
Achievements 2008 - 2013
Users engaged in
ICT R&D
Increased outreach of
SMEs
Network effects AAL community
IPR and AAL
solutions closer to market
22 May 2014
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8Market Observatory Workshop
Workshops organised with projects about business models
Conclusions• Identification of user needs and requirements is a must• SMEs business development is more concentrated on running
everyday business activities • actual business development methods aimed, for example, at
analysing industry attractiveness, segmenting markets, and designing new business models were not that frequently used by them
• SMEs would need funding for an additional 1-2 years before their solution would be ready for market launch, and they are usually not capable of taking that kind of financial risk by themselves
AAL2Business – Support Action
22 May 2014
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9Market Observatory Workshop
AAL JP - Support Actions• Action 1: AAL2Business
– To support AAL JP projects to bring their developed solutions to the market within 2 to 3 years after the end of the funding period.
• Action 2: Collaboration with Regions– Action aiming at facilitating the deployment of AAL solutions, via
workshops with local and regional representatives to raise awareness of AAL JP projects, to foster exchange of experience between European regions.
• Action 3: User involvement in AAL JP projects– To support AAL JP projects in involving users in the most
appropriate and effective way during research, development and role-out via current state and analysis of user involvement and workshops, among other activities.22 May 2014
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10Market Observatory Workshop
AAL JP - Support Actions• Action 4: Standards & Interoperability in AAL
– To raise awareness about interoperability issues of AAL solutions to facilitate market uptake.
• Action 5: AAL Information Portal– Preliminary study to set up an information portal” about "ICT and
ageing well" to get better information about the existing solutions available
• Action 6: Market Observatory in AAL– Preliminary study concerning a Market Observatory in the
Ambient Assisted Living field to help the supply and demand side actors to find information and take sound investment decisions
22 May 2014
AAL FORUM 20149-12 September 2014,
Bucharest, Romania
Market Observatory Workshop 12
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Thank you for your attention
Thanks for the attention!
• On our Website:• www.aal-europe.eu
• At the AAL Forum 2014• www.aalforum.eu
MORE INFORMATION
22 May 2014