karbonn mobile online media plan
DESCRIPTION
This is a sample rough Media planning that I have done for Karbonn Mobile (Karbonn is just an example).Please share your views on the same.Regards,ImranTRANSCRIPT
Online Media Planning
* The above media planning is sample planning and used for demonstration purpose only
Online Behavioral Mapping T.G.
What is the Online Behavior (OB) of the TG?
What Online Media Tools to use?
Client Name: Karbonn Mobiles
T.G. (Age) : 15 to 35 SEC B and SEC C
Duration of Campaign: 1 Month (1st August to 31st August)
Campaign Type : Online Branding Campaign
Budget: INR 80 Lacs
Facts
* The above media planning is sample planning and used for demonstration purpose only
Online Behavior of T.G.
Target Group:
Age: 15 – 35 SEC : B & C
Gender: M/F (Primarily Male)
Search for Jobs
Listen Music & Search for
Movies/ Videos
Follow Email Daily
Social Networking
Leisure Sports and Entertainment
Information Search Googling
* The above media planning is sample planning and used for demonstration purpose only
Online Media Tools (Based on the TG)
Selection of Media Tools:Selection of the media tools will be based on the Latest data basically the Traffic and Active User Base available with ComScore, Quantcast, ViziSence, Alexa Etc
• Horizontal Channels (Yahoo, Rediff, MSN Hotmail ETC)
• Google (Search and Display)
• Technology Portals (GSM Arena, Tech 2, etc)
• Social Media (FB, You Tube, Orkut, etc.)
• Other (Youth Ad Networks, Gaming Portals, Cricket Site etc)
* The above media planning is sample planning and used for demonstration purpose only
Yahoo Home page Inventory
Yahoo: Getting Home Page inventory along with the most visited Inside pages can be taken (CPM)
MSN Home page Inventory
MSN (Inside Pages ex Entertainment): Homepage takeovers and other Innovations can be used for Hi- Impact Activity
Rediff Mail Inventory
Rediff mail: ROS Banner on mail can be taken for 360 Degree visibility
Horizontal Channels
* The above media planning is sample planning and used for demonstration purpose only
Google (Search and Display)
SEM Display Ads
SEM: Contextual and Behavioral targeting is possible with SEM .
SEM / SEO
Search Marketing:Both SEM and SEO are very important for Brand Building and awareness.
SEM Gmail Ads
G-Mail:Text and Display Contextual Ads increase the brand recall and relate with the TG
* The above media planning is sample planning and used for demonstration purpose only
Social Media (FB, You Tube, Orkut) ))etc.)
FacebookWith more then 26 Mn ppl on FB form India which is out TG, who are potential Buyers so CPM Branding Campaigns Should be done along with High Impact Landing Page (Fan Page)
You Tube (Hi Impact Ad Unit)You TubeYou Tube Ads will add a lot to the Branding Campaign (High Impact)
ORKUT:Though the popularity of Orkut is decreasing day by day , still the TG that we are looking are on Orkut so Advtthere will be a good option.
ORKUT * The above media planning is sample planning and used for demonstration purpose only
Technology Portals (GSM Arena, Cell Guru etc)
GSM Arena
Mobile Phone Review Sites:
It is Indian Mentality to review or consult to many people and sites before buying any high involvement products so Placing Ad on those sites make sense )
NDTV GADGETS
TECH 2* The above media planning is sample planning and used for demonstration purpose only
Portal Section Sizes Budget
Horizontal Channels (High Impact) RON Standard Banner INR 1,600,000Yahoo.com InnovationsRediff.comMSN.comIndiatimes.comETC
Google Adnetwork (SEM) RON Standard Banner INR 2,500,000(Search + Display )
Social Media RON Standard Banner INR 2,500,000Facebook InnovationsYou TubeOrkutETC
Technology Portals RON Standard Banner INR 600,000GSM Arena InnovationsNDTV GADGETSTECH 2Paid Reviews (Articles)
Other RON Standard Banner INR 800,000Youth Ad Networks InnovationsMatrimonial SitesGaming PortalsMusic and Job PortalsETC
Grand Total INR 8,000,000
Client Name Karbonn Mobile
Campaign Value INR 8,000,000
Campaign Duration 1 Month
Target Market Pan India
Target Group 15 to 35 Years Male/ Female
Online Media Plan
Terms and Conditions:
Service tax will be charged at actual
Reports will be provided Uswhich will be the base for the campaign completion/ clicks
Agency Commission 15 % Extra on Campaign Value
* The below media planning is sample planning and used for demonstration purpose only
Contact
Imran Ansari
E- mail [email protected]
Mobile: 09890577446
Please Share Your View on the Planning
Thank You
* The above media planning is sample planning and used for demonstration purpose only