kanalenes egenart
TRANSCRIPT
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Kanalenes egenart
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Oppgave Hvem er brukerne?
Styrker og kjennetegn v/ kommunikasjonen
Hva kan en virksomhet bruke Face til?
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Styrker/kjennetegn Alle Brukervennlig Mangfoldig Visuell Privat/personlig
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Eks på bruksområder
Intern kommunikasjon
Rekruttering
Kundekommunikasjon
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Intern kommunikasjon
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Oppgave Hvem er brukerne?
Styrker og kjennetegn v/ kommunikasjonen - Hva er et godt bilde?
Hva kan en virksomhet bruke Snap/Insta til?
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Styrker/kjennetegn
Mange unge En-til-en 1-10 sekunder-> Umiddelbart Lav terskel «Nedpå» Historiefortelling
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Innhold med skråblikk
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Styrker/kjennetegn
Bilde # Filter Glansing Mote, mat, interiør
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Fortelle en historie Enkelt budskap Personlig Overrasker
Godt bilde
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Oppgave Hvem er brukerne?
Styrker og kjennetegn v/ kommunikasjonen
Hva kan en virksomhet bruke Tw/blogg til?
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Lesere: 1,4 mill leser blogg
Frekvens: 11 % daglig 19 % ukentlig 70 % månedlig Alder: 18-29: 56 % 30-39: 49 % 40-59: 30 % 60+ : 22 %
Kjønn: 65 % kvinner
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Styrker/kjennetegn
Tekst Utdypning Lenking Lære Nisje
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Nisjer
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Bruksområder
Lære – dele kunnskap
Samfunnskommunikasjon
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140 tegn Tekst Spiss Nyheter, meninger og humor Delekultur (Retweet) @ #
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#ele3707
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Bruksområder
Lære
Sette agenda
Krise
Samfunnskommunikasjon
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Den gode tweeten
Verdi Personlig/Unikt Humor Punch
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Oppgave Hvem er brukerne?
Styrker og kjennetegn v/ kommunikasjonen- Hva er en god video?
Hva kan en virksomhet bruke Youtube til?
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1,1 mill profiler
54 % ukentlig 18 % månedlig
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God video Rød tråd
Emosjonell
Underholdning
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Eks på bruksområder
Rekruttering
Budskap/Påvirkning
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KanalvalgHva vil du oppnå?
Hvem vil du nå?
Hva har min virksomhet kompetanse på og ressurser til?
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Egenart