kajal sharma book ppt - copy
TRANSCRIPT
![Page 1: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/1.jpg)
PRESENTED BY KAJAL SHARMA PGDM2/1515
UNIVERSAL BUSINESS SCHOOL,MUMBAI
![Page 2: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/2.jpg)
JEFFREY K.ROHRSMARKETIN G IN THE AGE
OF SUBSCRIBER,
FANS & FOLLOWERS
![Page 3: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/3.jpg)
Who is audience?
A group of people within hearing; specifically a group of people listening to a performance, speech etc. ; the crowd seeing a stage performance.
![Page 4: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/4.jpg)
• create a link to establish common ground between you and the audience
Why audience
• Proprietary audience development s important for product development
• to determine segments of consumers truly support your business and whether they are going to become more than one-purchase customer
![Page 5: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/5.jpg)
The audience is not brought to you or given to you ;its something that you fight for .you can forget that ,specially if you have had some success .getting an audience is HARD .sustaining an audience is HARD .it demands a consistency of thought, of purpose, and of action over a long period of time. -------------BRUCE SPRINGSTEEN
![Page 6: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/6.jpg)
Audience are valuable business assets :think like bossRight message to right person can
change proprietary audience to paying customers
No audience is owned :they can leave any time they want
![Page 7: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/7.jpg)
The audience imperative :our hybrid source of business energy
Consumers are the fundamental source of business energyAttention is the precious natural resource that all companies are struggling to acquire and retain. Advertising is the fossil fuel of marketing.
Proprietary audience Paid,owned and earned media size,engaemnet and value The long term
key concepts
![Page 8: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/8.jpg)
browsers
listeners
readers
visitors
viewers
searchers
shoppers
SEEKERS
![Page 9: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/9.jpg)
Amplifiers are the audience with audience ,and they want to be heard
AmplifiersPersonal benefit
analysts
creatorsinfluence
rs
advocates
sharers
reviewers
![Page 10: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/10.jpg)
joiners
customers
donors
employees
Fans
followers
subscribers
![Page 11: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/11.jpg)
WEBSITES:MARKETING’S MAGNETIC CENTRE
![Page 12: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/12.jpg)
![Page 13: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/13.jpg)
THE BEDROCK AUDIENCE
MAKING IT PERSONAL
![Page 14: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/14.jpg)
THE REAL TIME
CHARACTERS
![Page 15: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/15.jpg)
ABOUT US
![Page 16: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/16.jpg)
AUDIENCE ON THE GO
![Page 17: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/17.jpg)
THE PROFESSIONAL AUDIENCE
![Page 18: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/18.jpg)
WEBSITES
![Page 19: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/19.jpg)
Paid media
![Page 20: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/20.jpg)
OWNED MEDIA
![Page 21: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/21.jpg)
EARNED MEDIA
![Page 22: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/22.jpg)
Better and bigger
Size
engagement
value
![Page 23: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/23.jpg)
The Audience Is The Most Revered Member Of The Theatre Without Audience There Is No THEATRE
---------------VIOLA SPOLIN
![Page 24: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/24.jpg)
TEAMMAP
STARTEGY
![Page 25: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/25.jpg)
o Increase earned media
o Increase marketing generated sales
o Increase marketing efficiencyo Increase customer satisfactiono Decrease customer service cost
PAD goals
![Page 26: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/26.jpg)
ARTICULATE PAD STARTEGY
![Page 27: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/27.jpg)
The red velvet touchSERVE
HONOUR
DELIVER
SURPRIZEDELIGHT
![Page 28: Kajal sharma book ppt - copy](https://reader035.vdocuments.site/reader035/viewer/2022062306/58850d121a28abd05e8b4951/html5/thumbnails/28.jpg)
AUDIENCE IS STILL ELECTRIC TODAY .THEY ARE WILING TO GENERATE ALL OF THE ENERGY YOUR COMPANY NEED TO THRIVE .YOUR CHALLENGE –
AND THAT OF EVERY MARKETERER IS TO STEP OFF THE STAGE EACH NIGHT WITH MORE
SEEKERS ,AMPLIFIERS AND JOINERS THAT YOU START WITH