Kaitlyn Survey

Grades for Phase II

• Section 3, 9:35– Average: 89.3– Median: 90– Range: 55 to 100

• Section 2, 11:00– Average: 90.1– Median: 92– Range: 75 to 99

BDPs for Phase II

• Utilized BDPs to Advantage• Class Concepts Applied Well• Layers of Competitive Advantage• Value-Added Research• Client-centered• Professionalism

Utilized BDPs to Advantage

• What are “major processes” from a benchmarking perspective?

• How does one use benchmarks?• Does one benchmark for ideas or for proven

results?

Value-Added Research

• Data that will aid decision-making• Focused data• Data that differentiates you from other teams• Reaches the right level of specificity• Well-referenced; easy to get to original source• Draws conclusions from research

– Do not let client draw their own conclusions in a written report

Value-Added ResearchWriting Great Notes Sections

• Why do it?– To allow the client to use your presentation in the

future– To give your client the original source for follow-up– To provide credibility to your research and ideas– To avoid charges of plagiarism

• What should be included?– Speaker notes explaining the slide– Fully cited sources

Client-Centered• Uses client language• Makes client feel that you “get it”:

– They know me– They value me– They listen to me– They share my values

• Builds your personal, emotional relationship with the client

• Materials complement look and feel of client

Missing Pieces

Creativity

• “Leave a stack of brochures”• ORE

– Original– Relevant– Emotional

Advice from You to You

• Don’t wait until the last minute• Leverage the talents of all members of the

group• Make more effective use of meeting time

– Work together– Work separately

Deliverables for Phase III• Due on 11/18/10• Detailed Schedule and Annual Calendar• Your Storyline (Bain & Co.)• Your Powerpoint, 80% complete

– Printed copy with notes– Emailed copy to me and TA email address

• Materials and Tools to Implement Your Plan• Complete bibliography of all sources and contacts

Bain & Co. Process

1. Get agreement on the key questions2. Generate the hypothesis3. Create the storyline

– ½ to 1 page of bullet points– Written in a Word document

4. Create the blank slides5. Write the workplan6. Execute

Create a Storyline

ExpositionThe way things are before the action starts

Rising ActionThe series of conflicts and crisis

ClimaxThe turning point, the most intense moment

Falling ActionAll of the action that follows

ResolutionTying together all of the threads

Examples of Materials and Tools• Microsite• Promotional materials

– Brochures– Displays– Flyers– Posters– Give-aways

• Videos• Presentations to be presented to an audience• Lists of contacts needed to implement the plan

Meetings with CCC to Review Phase III Deliverables

• Monday, 11/29: 12:30 p.m. to 8:00 p.m.• Tuesday, 11/30: 3:00 p.m. to 7:00 p.m.• Must have at least 3 team members present

Phase IV Deliverables

• 15-minute Powerpoint presentation– Annotated in Notes section with presenter

comments, sources

• A CD with all Phase IV materials on it (deliver on 12/9 – last day)

• Hardcopy of your presentation (one for each audience member)

• Handouts of supporting materials• Any other materials and tools

Handouts for Phase IV

• Handout from Puzzle Marketing for Zumi Sushi

BDPs for Phase IV?

Perfect Fit Solution

Sticky Presentation

Make it Stick

Strong Presentation Skills

Turnkey Solution

Complete Package with Supporting Materials

MECE: Mutually Exclusive, Collectively Exhaustive

Source: The McKinsey Engagement by Paul N. Friga

No gaps, no overlaps

5 Tips for Effective Powerpoints?

Why Powerpoint?

37Firestone Roofing Example

EPDM Roofing

i How large is the potential market for EPDM roofing and how rapidly will it grow? What underlying “business proposition” is driving growth and the eventual size of the market?

i What is Firestone’s competitive position? Who else may enter the EPDM market?

i What is industry price experience for EPDM roofing? What is Firestone’s relative cost position?

i What is the relationship between expected demand and existing/announced capacity? What commitment and resources are required to add capacity?

i What criteria drive customer decisions? How should actions be targeted by customer segment? What decision makers must be addressed?

i What channel and distribution strategy will optimally align the business and its customers? What options exist to change industry rules of the game to our advantage?

i What commitment will be required to have a sustained, attractive position in this market?

Guy Kawasaki

• 10/20/30 Rule

THE MARKET IS GROWING RAPIDLY

Total Market Revenue

US$ billions

4.2

Source: XYZ research report; estimate for 2004 from ABC report

5.3

6.2

6.9

7.3

7.5

CAGR= 12%

1999

2000

2001 2002

2003

2004

Title = the “so what”

Graph nameUnits

Source

Any other units specified

Less is more … only show essential information

Source: The McKinsey Engagement by Paul N. Friga

Elements of an Effective Slide

Limit AnimationLimit Animation

• Use the same animation throughout the entire presentation

• Using more than one can be very distracting– The audience will only see the

animation and not the message you’re trying to get across

!!

Bam!

Don’t

Less than 33% of U.S. Adults are at a “Healthy Weight”

http://static.seekingalpha.com/uploads/2010/1/19/saupload_hedge_fund_performance.png

Sources

• http://www.garrreynolds.com/• http://blog.guykawasaki.com/2008/01/ten-

questions-w.html• http://www.garrreynolds.com/Presentation/

slides.html• http://www.slideshare.net/• http://www.duarte.com/

5 Tips for Effective Public Speaking?