kaan dönmez
Post on 21-Oct-2014
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l E‐commerce Summit 2014 / Barcelona
aan DönmezM & Partner
Agenda• About the Turkish Market• About Hizlial.com• The Finest Shopping Experince
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
36 million nternet users
%47 internet penetration, ranked #11
Market Attactiveness anked #22 after
Finland
10 million online
shoppers
ut the Turkish Market : Attractive market with a great potantial
%35,5 CAGR since 2008
#2 in Europe in Credit Card Penetration
Logistics Paradise
Suppliers with high integration capabilities
We are able to deliver to the farest location in 2 working days, yet same day delivery is standart for %50 of the geograpy.
%30 of Yurtİçi Kargo’s revenues is from e‐commerce deliveries.
Major suppliers have EDI capabilities
Credit Card is the most preffered payment method with a share of %86.
Source: www.bkm.com.tr
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ATKearney The 2013 Global Retail E‐Commerce In
Number 22 in 2013, Number 9 in 2012
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ATKearney The 2013 Global Retail E‐Commerce Index™
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ile Numbers
of December 2013, there are 69.661.108 mobile owners, 90,9% penetration
%30
20 million smartphone owners
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ut Social Media Numbers Facebook etc…
: wearesocial.sg US Census Bureau, GlobalWebIndex Wave 11
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ments Providers in Turkey
The Interbank Card Center (BKM)
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ne Banking Numbers and Mobile Banking
nline Bankingnline Banking Mobile BankingMobile Banking
Million Users
Million Users
rce : GarantiBank
X 2,28
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
ut Hızlıal very short…
rted in 2007 (late to market)lticategory Retalier – Pure Player0 Employees00 m2 Warehouse0.000+ SKUtest growing B2C company in 2011 and 2012
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
st Shopping Experience Definition
‐ Fast Site‐ Search & Navigation‐ Personalized Experience‐ Service & Operation
he competition is international, expectations are high
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
st Shopping Experience : Email Or Phone Call, what happened after we started 7/24 Call Center Service
World is an online World, customers mostly use online service channels ?
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
Consumers expect to search and find, thanks to Google!
If the products can not be found via the serch box, we assume that the products do not exist in the store!
We feel free to misspell and expect the search box to correct us
Our category structure is for us, search is for the consumer
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
WE LOVE SEARCH
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
GuidedNavigation
Search Recommendations
Product ListSorting
7 days to implement guided navigation
and search
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
Similar ItemsRecommendation
2 days to implement Personalization,
Automated Email Marketing
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
Behavioral Targeting Emails Automation
‐ Shopping Cart Reminder‐ Similar Items for your browsing‐ Items available in stock
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
st Shopping Experience Solution
7 days to implement guided navigation
and search
2 days to implement Personalization, Automated Email Marketing
5 months to implementMM,SD,FI
l E‐commerce Summit 2014 / Barcelona
Creating the Finest Shopping Experience‐ The Growth Story of Hiz
Thank You
Kaan DönmezM & Partner