k8 partner case study - shoutlet
DESCRIPTION
Partner case study from Shoutlet shared at Kenshoo's K8 Summit on September 9th, 2013.TRANSCRIPT
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Partner Case Study
Shoutlet
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Tracking Social ConsumersHow Shoutlet® & Kenshoo SocialTM
Empowers Lowe’s Home Improvement
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Agenda
About Shoutlet
Shoutlet-Kenshoo Social Integration
Lowe’s Home Improvement Use Case
Questions
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ABOUT SHOUTLET
The leading enterprise social media management platform
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• 100% SaaS Social Platform
• Largest Independent Provider
• Facebook Preferred Developer
• Twitter Certified Products Member
• 24/7 Global Support
• Customers in 50+ Countries
• SOC2 Security Compliant
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About Us
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Listening & Social Intelligence
Campaigns, Contests & Lead Gathering
Management & Moderation
Measurement & Analytics
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SHOUTLET & KENSHOO SOCIAL
Paid, Owned, and Earned Social Media Marketing
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Bridge the Gap Between Paid, Owned, and Earned
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Shoutlet & Kenshoo Social have partnered to provide an end-to-end
solution for integrated social media marketing.
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LOWE’S HOME IMPROVEMENT
Using Shoutlet & Kenshoo Social
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About Lowe’s
Home improvement retailer with 1,754 stores in U.S., Canada and Mexico
Expanding to Australia in the next 3 years
Large Social Media presence
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Lowe’s Use Case
Post content via Shoutlet
Kenshoo Social delivers post data and insights to the Shoutlet platform
Gather data on different type of posts, content, and improve engagement over time
Attribute sales to posts for social ROI
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Value of Shoutlet-Kenshoo Social Integration
Gather customer insights from data
Measure sales and revenue generated by posts
Organization, collaboration in one platform
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Shoutlet & Kenshoo Social enables advertisers and agencies
to identify and attribute successful activity and maximize
ROI of both paid and owned social media campaigns
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Questions
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Connect With Us
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