K J Somaiya Institute of Management Studies and

Research, ( SIMSR)

SIMSR, consistently ranked amongst the top 20 B-Schools of India, is one of the most prestigious B – schools in the country with a pool of talented and brilliant students from all over the country.At SIMSR, we believe in “Jnandeva tu Kaivalayam” – Knowledge alone Liberates. With this philosophy, SIMSR combines academic rigor and industry exposure to meet challenges of the competitive

business environment. With an aim of transforming students into managers with sound business acumen to translate vision into reality, SIMSR strongly believes in developing new frontiers of knowledge. Not only has SIMSR proved its excellence on the academic front, but has also carved a niche for itself in the sports and cultural fraternity.

1 MELANGE 2013

Event showcasing an exciting amalgamation of best managerial abilities, creativity, smart moves and the brightest and the biggest ideas from the future managers of the country’s best and finest B-School.

An exciting culmination of the management and cultural entertainment over two days.

Average attendance of 7000+ including colleges from all over the country such as the prestigious IIMs, JBIMS, Symbiosis, Xavier’s, NMIMS, graduation colleges from Mumbai and many more.

Successful Tie Ups with • Mahindra• SAP University Alliance • M TV• ONGC• Godrej• Pepsi• Eveready• Onida• Pidilite• Bajaj• Barista • Red Bull And many more over the past years

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S .NO. CONTENT AMOUNT ( IN RS. )

1 Title Sponsor 8,00,000

2 Main Sponsor 5,00,000

3 Co– Sponsor 2,00,000

4 Event Partner Refer the subsequent pages

5 Banner Space Refer the subsequent pages

6 Website Refer the subsequent pages

7 Stalls 15,000 for 3 Days or 6,000 for one day

8 Media Partner 5,000 + Articles & radio ; all media related

promotion

9 Spoken Ads 3,000 for 10 mentions per day in various events

10 Melange Merchandise T– shirts for Melange ( 600 in number) for

1,00,000

Opportunities to Sponsor

Opportunities to Sponsor

S. NO.

CONTENT AMOUNT (IN RS. )

1 Banner SpaceMain Venue (4x6 ft)

10,000

2 Banner SpaceEvent Venue (4x6

ft)

5,000

3 Banner Space Drop Down Banner

(20x5 ft)

15,000

4 Banner Space Main Gate banner

(10x3 ft)

20,000

6 Website SpaceScroll Ads

5,000 for a week

7 Website SpaceFlash Banner

10,000 for a week with 1000 hits per

day

With an expected footfall of 7000 during the event, Mélange 2014 provides a platform to the sponsor in terms of brand visibility and promotion. The audience mainly comprises the age group between 15 to 30 and provides ample opportunities to the sponsor to “Catch them Young”

The Title Sponsor for Mélange 2014 would enjoy exclusive benefits through the event as it will stand to remain the main brand name associated with the festival.

Co branding with Mélange 2014 ( “XYZ presents Mélange 2014 – For a better tomorrow…) Logo presence in all brochures, posters and passes Logo or name on outdoor roadside hording banners. Logo and name on 900 (500 Mumbai) DSN screen all over India. Logo and name presence on TV ads and Radio Ads. Name on business standard advertisement. Marketing via all social media channel – facebook, Twitter, youtube etc. Exclusive use of Side drops for every event Presence in every media related publicity (newspaper articles and radio spots, banners etc) Stall space for publicity in the campus All publicity done for the event will have the sponsor’s name associated Full last page ad on the event brochure to be sent to B-schools across India Full-length flaps on the SIMSR building (approx. 20 x 10 feet) Website (Logo Presence on all pages) + a special banner on the homepage linked to a sub-page of the sponsor. Couple of Spoken Ads per event Flash Ad (at the time of inauguration and on every subsequent day) The product jingle will be aired on Radio Mélange at regular intervals Mid event spots dedicated to the main sponsor Logo presence on the event t-shirt with Mélange 2014 A multi-media presentation at the venue if the sponsor wishes to. Other benefits on discussion with the company and the Sponsorship team (*All banners shall be provided by the sponsor)

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Sponsor BenefitsTitle Sponsor

MELANGE 2013

Mélange 2014 would be witnessing over 20 events in a period of 3 days ranging from management games to cultural extravaganzas. These events are highly popular in the college circuit and will draw in huge numbers. The main – sponsor for Mélange 2014 would enjoy the following benefits:

Associate branding with Mélange(“Mélange 2014 in association with XYZ”) Logo presence in all brochures, posters and passes Logo or name on outdoor roadside hording banners. Logo and name on 900 (500 Mumbai) DSN screen all over India. Logo and name presence on TV ads and Radio Ads. Name on business standard advertisement. Marketing via all social media channel – facebook, Twitter, youtube etc. Banners across three event venues Presence in media related publicity (articles and radio spots) Website (Logo Presence on all pages) Spoken Ad per event Flash Ad (at the time of inauguration + closing of main event) One filler dedicated to the main – sponsor Rights to one Management event Special mention in the brochure of Mélange 2014 which will be sent to more than 1200 b-schools of India Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)

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Sponsor Benefits

Main Sponsor

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Sponsor Benefits

Co- SponsorThe co – sponsor for Mélange 2014 would enjoy the following benefits: Associate branding with Mélange(“Mélange 2014 in co-sponsored by XYZ”) Logo presence in all brochures, posters and passes Logo or name on outdoor roadside hording banners. Logo and name on 900 (500 Mumbai) DSN screen all over India. Name on business standard advertisement. Marketing via all social media channel – facebook, Twitter, youtube etc. Banners across three event venues Presence in media related publicity (articles and radio spots) Website (Logo Presence on all pages) Spoken Ad per event Flash Ad (at the time of inauguration + closing of main event) One filler dedicated to the co – sponsor Special mention in the brochure of Mélange 2014 which will be sent to more than 1200 b-schools of India Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)

Event PartnerAs an Event partner , one can enjoy the exclusive rights to a particular event:Backdrop at the event spot + 2 additional banners (4 x 6 feet) Website ad (on event page) Mention on radio spots for the events Mention in the event brochure to be sent to B-schools across India The event can be tailor made for the Event Sponsor Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)

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Sponsor Benefits

Media PartnerAs an Media partner , one can enjoy the exclusive rights to a particular event: Backdrop at the event spot + 2 additional banners (4 x 6 feet) Website ad (on event page) Mention on radio spots for the events Mention in the event brochure to be sent to B-schools across India The event can be tailor made for the Media Sponsor Other benefits on discussion with the company & Sponsorship Team (*All banners should be provided by the sponsor)

Website Sponsor

Melange Merchandise

Hospitality Partner

The Sponsor will enjoy space on the website which is expected to be seen byover 50000 + students in colleges pan India.

Merchandise in the form of T-Shirts / Caps will be distributed among theparticipants of Mélange 2014. The sponsor can buy out branding space on the t – shirt.

The Hospitality partner would be the only one to provide with all the traveland stay arrangements for the team coming from outside Mumbai. Logo of the hospitality partner in every promotional campaign of Mélange 2014 Logo on the Mélange website as the Official Hospitality Partner Banners across event venues Partner Jingles and names will be aired on Radio Mélange

The official Online partner of Melange 2014. Logo in the Melange website, posters and banners. Banners across event venues. Full publicity on all the social media activity and online events.

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Sponsor Benefits

Online Partner

Telecom PartnerMention of sponsor on every communication of the event like SMS, Emails etc. Logo of the partner in telecom every promotional campaign of Mélange 2014 Logo on the Mélange website as the Official Telecom Partner Banners across event venues Partner Jingles and names will be aired on Radio Mélange

Stalls/KiosksThe sponsor through stalls would be able to display and promote itsmerchandise or any other product offering as it may wish to.

Spoken AdvertisementsSponsors can also promote themselves by way of spoken ads.Announcements on Radio Mélange will be made at regular intervals at variousevent venues.

Food And Beverage Partner Would be the official Food and Beverage partners of Melange 2014 Would be given an exclusive stall for merchandising Logo of the hospitality partner in every promotional campaign of Mélange 2014 Logo on the Mélange website as the Official Food and Beverage Partner Banners across event venues Partner Jingles and names will be aired on Radio Mélange

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Events

S.No. Event Name About Sponsorship Amount

1 Green Trade Simulation Game 50,000

2 Stratinova A Strategy Competition 50,000

3 The Alpha Manager

A battle of wits, communication and persuasion 40,000

4Tweet Jam Games on twitter live in campus

40,000

5Vipanan Marketing Case Study Event

40,000

6 S-MUN Model United Nations 30,000

7 Jigyasa Retail Case Study Competitions 40,000

8 Ank Shastra Quiz & Mathematical Case study 40,000

9 Comercio International Business Case study 40,000

10 Global Citizenship

International Problem Solving Competition 30,000

11 Finstruct Corporate Restructuring Strategy competition 40,000

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Notes:The events and charges are subject to changes.The events can be tailor made depending on the event sponsors.1st instalment for the sponsorship should be made at least 1 month prior to actual event, in order to include the Logos and banners on Brochures, Websites and T shirts.Full payments should be done 1 week prior to the actual event.

Events

12 Pravartana Financial Product Development Competition 40,000

13 Netrutva Debate Competition 30,000

14 Kurukshetra Battle Contest Quiz based on Gita 40,000

15 Corporate Kurukshetra

Personality skills competition 30,000

16 Pro Night Star Performance 5,00,000

17 TVF Night Out Movie Workshop 40,000

18 TVF Night Out Stand up comedy 40,000

19 Jalwa- Burn the Dance Floor Dance Competition 40,000

20 GLITTERATI Fashion Show 50,000

21 War of Bands Rock Band Competition 40,000

22 Shootout @ SIMSR Real Paintball Competition 40,000

Events

23 Pirates Trunk Treaser Hunt Competition 30,000

24 LAN Gaming LAN game - CS, NFS, FIFA 30,000

25 Paint the town red Painting competitions(Tshirt, Face, Rangoli, Wall) 30,000

26 Banao Apni Sarkar Election Campaign 40,000

27 Shutterbug Photography Competition 20,000

28 Video Zombie Roadies 40,000

29 X-Games Fillers 30,000

30 RazzMatazz Salsa Workshop 20,000

31 AWAAZ Leader Speech 50,000

32 Dhoom Bike Stunts 20,000

33 Shoot Yourself Photo Booth 10,000

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Date: 14th- 16th February 2014

Days: Friday, Saturday & Sunday

Venue: K.J.Somaiya Institute of Management Studies & Research,Vidyanagar, Vidyavihar (East), Mumbai – 400077

Email:melange.simsr@somaiya.edu

Website: www.melange-simsr.com

For any further details contact:

1) Nikhil Bansal ( +91-9819116057 ) nikhil.bansal@somaiya.edu2) Manish Murthy ( +91- 9167679676 ) manish.murthy@somaiya.edu

Event details