justine jordan wistiafest 2015 - the hidden talents of email
TRANSCRIPT
![Page 1: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/1.jpg)
![Page 2: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/2.jpg)
@meladorri @litmusapp
![Page 3: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/3.jpg)
…an email critic, cat lover, and explain-a-holic…
![Page 4: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/4.jpg)
![Page 5: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/5.jpg)
litmus ®
![Page 6: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/6.jpg)
I’VE SENT A LOT OF EMAIL.
![Page 7: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/7.jpg)
ABOUT EMAIL.
![Page 8: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/8.jpg)
TO EMAIL MARKETERS.
![Page 9: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/9.jpg)
#SOMETA
![Page 10: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/10.jpg)
#THEFEAR
![Page 11: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/11.jpg)
![Page 12: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/12.jpg)
![Page 13: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/13.jpg)
“…the following vehicle has been reported towed…”
![Page 15: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/15.jpg)
![Page 16: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/16.jpg)
![Page 17: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/17.jpg)
YOUR CAR!
![Page 18: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/18.jpg)
(This actually happened to @lozzzytweets )
![Page 19: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/19.jpg)
![Page 20: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/20.jpg)
![Page 21: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/21.jpg)
![Page 22: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/22.jpg)
![Page 23: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/23.jpg)
![Page 24: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/24.jpg)
![Page 25: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/25.jpg)
![Page 26: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/26.jpg)
![Page 27: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/27.jpg)
![Page 28: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/28.jpg)
![Page 29: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/29.jpg)
![Page 30: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/30.jpg)
![Page 31: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/31.jpg)
![Page 32: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/32.jpg)
BORED.SEND ME ANOTHER SALE, WHY DON’T YOU?
![Page 33: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/33.jpg)
![Page 34: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/34.jpg)
![Page 35: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/35.jpg)
EMAIL IS NOT
![Page 36: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/36.jpg)
![Page 37: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/37.jpg)
EMAIL IS NOT
![Page 38: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/38.jpg)
![Page 39: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/39.jpg)
![Page 40: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/40.jpg)
EMAIL’S
![Page 41: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/41.jpg)
DIRECTQUANTITATIVE
REAL-TIME
![Page 42: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/42.jpg)
![Page 43: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/43.jpg)
![Page 44: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/44.jpg)
Thanks, Email! :)
Pageviews
Twitter mentions
![Page 45: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/45.jpg)
EMAIL IS AuniqueMEDIUM
![Page 46: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/46.jpg)
![Page 47: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/47.jpg)
FROM NAME SUBJECT LINE
PREHEADER OPEN TAP/CLICK PAGE/SITE
SUBSCRIBER EXPERIENCE
![Page 48: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/48.jpg)
<table>
<td>
<td>
px
style=“font-face”
bgcolor
padding
Web
<div>
<h1>
<p>
em
<style>
background-color
margin
![Page 49: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/49.jpg)
Use this
#ffffff
bgcolor
individual properties
width=“100”
<b>
px
align=“left”
Not this
#fff or rgb
background-color
shorthand
width:100px
<strong>
em
text-align:left
![Page 50: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/50.jpg)
<h1>
<p>
<img>
<button>
✘
![Page 51: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/51.jpg)
<td>
<td>
<td>
<td>
✔
![Page 52: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/52.jpg)
43%of users view email with images off
![Page 53: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/53.jpg)
![Page 54: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/54.jpg)
Styled ALT text
![Page 55: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/55.jpg)
![Page 56: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/56.jpg)
Gmail strips CSS from the <head>worst case scenario: whoa
![Page 57: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/57.jpg)
<td style=“…”>
<a style=“…”>
<img style=“…”>
<span style=“…”>✔Inlining Styles for Email
![Page 58: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/58.jpg)
You can’t say “responsive email works on an iPhone.”
When clients say “it looks like crap on my Android.”
You should ask “what email app are you using?”
Device ≠ App
![Page 59: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/59.jpg)
EMAIL IS ApersonalMEDIUM
![Page 60: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/60.jpg)
![Page 61: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/61.jpg)
![Page 62: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/62.jpg)
![Page 63: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/63.jpg)
![Page 64: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/64.jpg)
EMAIL IS A1-to-1MEDIUM
![Page 65: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/65.jpg)
![Page 66: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/66.jpg)
#TEDC14
BRENDAN SCHWARTZ
![Page 67: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/67.jpg)
CREDIT DEBIT
![Page 68: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/68.jpg)
EMAILcommunicates
![Page 69: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/69.jpg)
![Page 70: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/70.jpg)
![Page 71: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/71.jpg)
“It was an unseasonably warm summer night, and 14-year-old Grace was rushing down the narrow and secluded path from her village to Lake Victoria.”
TELLING A STORY
![Page 72: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/72.jpg)
EMAILentertains
![Page 73: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/73.jpg)
![Page 74: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/74.jpg)
![Page 75: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/75.jpg)
EMAIL ISuseful
![Page 76: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/76.jpg)
![Page 77: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/77.jpg)
![Page 78: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/78.jpg)
EMAIL ISresponsive
![Page 79: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/79.jpg)
![Page 80: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/80.jpg)
![Page 81: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/81.jpg)
EMAIL ISinteractive
![Page 82: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/82.jpg)
![Page 83: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/83.jpg)
![Page 84: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/84.jpg)
![Page 85: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/85.jpg)
![Page 86: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/86.jpg)
litmus ®
![Page 87: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/87.jpg)
![Page 88: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/88.jpg)
![Page 89: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/89.jpg)
![Page 90: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/90.jpg)
![Page 91: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/91.jpg)
EMAILconnects
![Page 92: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/92.jpg)
AARRON WALTER
![Page 93: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/93.jpg)
![Page 94: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/94.jpg)
“Humans want to connect with real people.
Aarron Walter
![Page 95: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/95.jpg)
“To engage your audience emotionally, you must let your brand’s personality show.
Aarron Walter
![Page 96: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/96.jpg)
![Page 97: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/97.jpg)
![Page 98: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/98.jpg)
![Page 99: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/99.jpg)
![Page 100: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/100.jpg)
EMAIL IS ANopportunity
![Page 101: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/101.jpg)
credit to @cstudabaker
![Page 102: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/102.jpg)
![Page 103: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/103.jpg)
![Page 104: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/104.jpg)
![Page 105: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/105.jpg)
![Page 106: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/106.jpg)
![Page 107: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/107.jpg)
THE HIDDENtalentsOF EMAIL
![Page 108: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/108.jpg)
GOOD EMAILS MAKE PEOPLE
OPEN
![Page 109: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/109.jpg)
GOOD EMAILS MAKE PEOPLE
CLICK
![Page 110: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/110.jpg)
GREAT EMAILS MAKE PEOPLE
THINK
![Page 111: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/111.jpg)
GREAT EMAILS MAKE PEOPLE
FEEL
![Page 112: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/112.jpg)
GREAT EMAILS MAKE PEOPLE
LAUGH
![Page 113: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/113.jpg)
GREAT EMAILS MAKE PEOPLE
ACT
![Page 114: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/114.jpg)
DELIVERING EXPERIENCES
![Page 115: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/115.jpg)
DELIVERING EXPERIENCES
![Page 116: Justine Jordan WistiaFest 2015 - The Hidden Talents of Email](https://reader037.vdocuments.site/reader037/viewer/2022103020/55cae09abb61eb7f148b474d/html5/thumbnails/116.jpg)
DELIVERING EXPERIENCES