justin pratt - woolworths limited - personalising interactions with individual employees
TRANSCRIPT
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The Woolworths Limited Journey to Wellbeing
Justin PrattGroup Employee Care and Wellbeing Manager
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• SALES- $60.8bn
• 29.4m CUSTOMERS EVERY WEEK
• 3,300 LOCATIONS ACROSS AUSTRALIA AND NEW ZEALAND
• 2ND LARGEST EMPLOYER IN AUSTRALIA
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• 200,000 EMPLOYEES
• 1.5% OF WORKING POPULATION
• 76,000 - <25
• 18,000 - >55
• FIRST TO LAST JOB
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EXECUTIVE HEALTH CHECKS AND
ADHOC MEASURES
PROGRAM THAT HELPED ALL
EMPLOYEES THINK DIFFERENTLY
ABOUT THEIR HEALTH
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HEALTH CHECK DATA
• 62% OVERWEIGHT
• 80% DON’T EXERCISE ENOUGH
• 1/4 AT RISK OF DIABETES
• 1/3 HAD HIGH CHOLESTEROL
• 22% WERE SMOKERS
• ABSENTEE DATA - $130M
(BASED UPON 8500 EMPLOYEES IN VICTORIA)
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• EMPLOYEE ENGAGEMENT
• SICK LEAVE
• ENERGISEDBETTER SALES
• SAFETY AND WORKERS COMPENSATION
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ENERGISED PEOPLE ARE MORE
CREATIVE AND INNOVATIVE AND ARE
BEST PLACED TO SERVE.
WE CAN HELP OUR PEOPLE FIND WHAT
ENERGISES THEM THROUGH A
HEALTHY LIFESTYLE
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PROVIDE OUR PEOPLE WITH THE RIGHT INFORMATION
AND SUPPORT TO MAKE HEALTHY DECISIONS TO
DELIVER HIGH PERFORMANCE
HEALTH AWARENESS
HEALTH EDUCATION
BEHAVIOUR CHANGE
STRATEGIC IMPERATIVES
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AN EMPLOYEE SHOULD BE ABLE TO
GIVE 100% AT WORK AND STILL GO
HOME WITH THE ENERGY TO ENGAGE
FAMILY AND COMMUNITY
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BIOAGE DATA
• 82% BIOLOGICALLY OLDER
• 42.5% OVERWEIGHT
• 39.4% OBESE
• 81% HIGH BLOOD PRESSURE
• 63% POOR NUTRITION
(1100 ASSESSMENTS IN SUPERMARKETS)
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Disability, Premature Death
Chronic Sickness & Symptoms
Feeling OK
Optimal Health/ High Performance
CLINICAL HORIZON
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80%
20%
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“Find your WHYand you will find your WAY.”
Own your change. Maintain it.
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PARTICIPANTS WERE PROVIDED A RANGE
OF TOOLS
• BIOAGE ASSESSMENT
• GUY LEECH HEALTH COACHING
ONLINE
• GYM ACCESS
• ONLINE WELLBEING PORTAL
• MOVEMENT TRACKING PROGRAMS
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WHAT WE SAW
• BIOAGE MOST POWERFUL TOOL FOR
CHANGE
• APPETITE FOR CHANGE
• GROUPS CAME TOGETHER TO START
TRAINING
• CREATED COHESION THAT SPREAD
ACROSS MORE THAN WELLBEING
• SMALL CHANGES MADE A BIG
DIFFERENCE
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1067 STORE AND SENIOR MANAGERS
40% CHECKED-IN
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WERE CLASSIFIED AS OBESE
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AVERAGE BIO AGE
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AEROBIC FITNESS FOR MALES
AEROBIC FITNESS FOR FEMALES
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SMOKERS DROPPED BY
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POOR NUTRITION
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BALLARAT
POSITIVE CHANGE
PROGRAM
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• CONDUCTED IN BALLARAT ACROSS FIVE STORES
• TWO GROUPS – HIGH AND LOW TOUCH
• 12-WEEK PROGRAM
• WORKING WITH PAUL TAYLOR
• EXAMINED A NUMBER OF BENEFITS
– PHYSIOLOGICAL
– PSYCHOLOGICAL
– COMMERCIAL
• “WHAT BEST DROVE PEOPLE TO COMMIT TO CHANGE”
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TWO GROUPS – TOTAL 110 EMPLOYEES – FIVE STORES
• HIGH TOUCH – 28 PARTICIPANTS – BMI >33
• LOW TOUCH – 92 PARTICIPANTS
• RITUALIZE WEBSITE
• REWARDS
• SELF DETERMINATION SEMINAR
• 2-DAY SELF
DETERMINATION
WORKSHOP
• FORTNIGHTLY GROUP
CATCHUPS
• RITUALIZE WEBSITE
• TELEPHONIC COACHING
• GYM MEMBERSHIP
• SMALL GROUP EXERCISE
• ACTIVITY TRACKER
• BIOAGE ASSESSMENT
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• WEIGHT LOSS
• METABOLIC SYNDROME
• HIGH BLOOD PRESSURE
• PRE-DIABETES
• BIOAGE - 8.34 YEARS (17%)
• MENTAL HEALTH
• COMMITMENT
PERSONAL BENEFITS
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• ENGAGING WITH OUR FRESH FOOD AS NEVER BEFORE
• FEELING MORE ENERGETIC
• AN OVERALL SENSE OF IMPROVED WELLBEING.
• MANY NOTED FEELING CLEARER AND CALMER AND MORE FOCUSED
• THEY FELT THEY INTERACTED WITH THEIR STAFF AND CUSTOMERS IN A MORE POSITIVE WAY
• PARTICIPANTS REPORTED A “BUMP EFFECT’ WITH THEIR STAFF AND FAMILIES ALSO ENGAGING IN POSITIVE HEALTH BEHAVIOURS
PERSONAL BENEFITS
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• NET PROMOTER SCORE -
• SICK LEAVE -
• SALES -
• ENGAGEMENT – PARTICPATION AND SCORE (BEST IN STATE) -
• TRIAL PARTICIPANTS WERE LESS THAN 20% OF BROADER TEAM
COMMERCIAL BENEFITS
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• INITIAL IMMERSION IN THE PRINCIPLES OF WELLBEING
• KEY HEALTH INFORMATION ON NUTRITION AND MOVEMENT
• UNCOVERING THE EMOTIONAL REASON THAT DROVE BEHAVIOURS
• ASSISTING PARTICIPANTS FIND THEIR “WHY”
• CREATING A SENSE OF “TRIBE” AND BELONGING
• BEING HELD ACCOUNTABLE
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