justin drew bieber 03/01/1994. the dets. (background)
TRANSCRIPT
Justin Drew Bieber
03/01/1994
The Dets. (Background)
2009
2010 2010 2011
2011
2011
2012
2012
Next Album
Untitled
#journals
Music Journal
Album rumored to include
Heartbreaker lead single
Pharrel Williams
Future
Tyler the Creator
Wiz Khalifa & R. Kelly Co-Write Songs
Current Brand
8 albums
2 World Tours
1 Movies
1 upcoming album & movie
Celebrity Endorsement Deals
Kate Middelton Party Supply Company
Adidas
Party Pieces
Proactiv
$3 Million
One Less Lonely Girl Nail Polish Collection for Nicole by OPI
BillMyParents.com’s SpendSmart Card
Justin Bieber JustBeat by Dr. Dre
Elizabeth Arden
Social Media Made Him Famous
Social Media Stats March 2012
Facebook: 56,978,143 Likes
Twitter: 45.288.597 Million
Instagram: 10 million
MySpace: 2,920,298
YouTube: 6,118495
Current Image: What’s the Issue
Date Incident
Aug. 10, 2010 Bieber poses for a sexy Graduate-themed photo shoot with Kim Kardashian. Bieber was 16 and Kardashian was nearly 30 at the time
Oct. 18, 2010 Accused of assaulting a 12 year old at a laser tag arena
Oct. 26, 2010 Gets pulled over by cops for leading a 3 car motorcade on the highway which cut off a police officer
Feb. 16, 2011 Bieber speaks out against abortion in Rolling Stone Interview
May 9, 2011 While appearing on CSI he is accused of locking a producer in closet & punching a cake
Current Image: What’s the IssueDate Incident
Nov. 1, 2011 Bieber is named in a paternity suit by Mariah Yeater’s claiming to be her 3 month old boy’s dad
May 27, 2012 Involved in scuffle at mall with paparazzi and files are charged. No charges filed.
July 6, 2012 Pulled over for reckless driving escaping paparazzi
Sept. 29, 2012
Bieber vomits onstage in Glendale, AZ
Nov. 13, 2012 Pulled over for making an unsafe turn & having no registration
Current Image: What’s the IssueDate Incident
Nov. 23, 2012 The epitome of class, Bieber accepts a Diamond Jubilee Medal from Canadian Prime Minister Stephen Harper — wearing a backwards cap and striped overalls
Dec. 12, 2012 Bieber gives pet hamster “Pac” to fan and asks them to take care of it. Hamster dies 3 months later.
Jan. 19, 2013 Bieber moons fans on Instagram after breaking up with Selena Gomez
Feb. 2, 2013 Pictures surface of Bieber, Lil Za and Lil Twist surrounded by sizzurp and blunts
Current Image: What’s the IssueDate Incident
March 1, 2013
On his 19th birthday, Biebs returns to his hotel in the early hours of the morning shirtless, despite the fact it is 37 degrees outside. Later, the singer and his entourage get into a confrontation at a London nightclub when security denies entry to some of his crew who are underage. He dubs it the "worst birthday" on Twitter
March 4, 2013
Bieber is two hours late to his concert in Dubai. Reports later claim the delay was because Bieber refused to stop playing video games
March 7, 2013
The singer is hospitalized after collapsing during a concert in London. He comforts his fans with a shirtless picture via Instagram
Current Image: What’s the IssueDate Incident
March 8, 2013 Bieber attacks a photographer outside his London hotel
March 28, 2013 Bieber's pet capuchin monkey Mally is detained by German customs officials when the singer flies into Munich without the proper documents. When Bieber never returns for his formerly beloved pet, Mally is moved to a zoo near in northern Germany
March 30, 2013 The singer is banned from a Vienna nightclub after his bodyguards smash the cameras, destroy cell phones and even grope some of the young female fans who allegedly left the club in tears.
March 31, 2013 Bieber spits on neighbor after neighbor complains of him driving 100 mph in neighborhood
Current Image: What’s the Issue
Date Incident
April 14, 2013Visits Anne Frank house in Amsterdam & writes in guestbook "Truly inspiring to be able to come here. Anne was a great girl. Hopefully she would have been a Belieber," Bieber writes
April 24, 2013 Law enforcement raid Bieber's tour bus and find "a small amount" of weed and a taser.
May 22, 2013 Hosts a party where guests have to sign a $5 million confidentiality agreement & liability waiver to enter.
July 10, 2013 A videotape surfaces of Bieber peeing in a restaurant mop bucket in New York from earlier in the year. As Bieber runs off, he sprays a photograph of Bill Clinton with a bottle of blue liquid and yells, "F--- Bill Clinton!" Bieber later apologizes to the former president. "@billcinton thanks for taking the time to talk Mr. President. Your words meant alot [sic]. #greatguy" he tweets.
Current Image: What’s the Issue
Date Incident
July 28, 2013 Authorities find a small amount of pot on his tour bus when it crosses into the U.S. from Canada. The singer isn't present, but the bus driver is issued a civil penalty.
August 2013 Attacked in Canadian Night Club by patron
October 1, 2013
Bieber gets carried up the steps of the great wall of China making him look like a spoiled brat.
Fashion?!?
Current Brand
Bieber is currently perceived as a spoiled brat amongst many fellow celebrities Disrespectful
Rude
Doesn’t Listen
Doesn’t Care
Miley Cyrus 09/24/13: “He needs to grow up & keep his shirt on”
Wayward fans have started to jump off the bandwagon but diehard Bielebers still Believe
“Just-In Time”BRANDING THE BIEBS.
The Goal
Purpose of rebrand is to change his image & adjust to his new age & target market
Similar path as Justin Timberlake
Less is more approach
Limited publicity and interviews
Events based in North America to regain interest amongst lost or uninterested audience
Strengthen song writing skills
Partner with animal organizations to show his true love for pets
Promote health & physical well-being
“Just In Time”Rebranding of Justin Bieber
Justin’s image overhaul will take place around the release of his new album & movie (December 2013)
He will do a charity concert on New Years Eve & donations earned from the event will go towards Mothers Against Drunk Driving (MADD) & PETA
Interview exclusively with E News & Ellen to discuss his New Year’s Resolutions and set the tone that he is a changed “man”.
Host a free concert at 5 high school proms to reconnect to his target market
Will begin a fitness challenge where he drives less and works out more to inspire others his age to get fit
Rebrand Da Biebs.
Minimize relationships with questionable influences Miley Cyrus
Lil Twist
Lil Za
Spends more time in Canada & United States
Work on duets album
Celebrity date Lucy Hale
Celebrity Endorsement of a product aimed at early 20’s Shoes