justice, human rights, and security strengthening …

JUSTICE, HUMAN RIGHTS, AND

SECURITY STRENGTHENING

ACTIVITY

Branding Implementation and Marking Plan

Contract No. AID-522-TO-16-00007, under Rule of Law IDIQ

Contract AID-OAA-I-13-00033

December 2016

This plan is made possible by the generous support of the American People through the United States Agency

for International Development (USAID). It was produced for review by USAID and the contents are the

responsibility of DAI and do not necessarily reflect the views of USAID or the United States Government.

JUSTICE, HUMAN RIGHTS, AND

SECURITY STRENGTHENING

ACTIVITY

Branding Implementation Plan and Marking Plan

December 2016

Project Title: Justice, Human Rights, and Security Strengthening Activity

Sponsoring USAID Office: USAID/Honduras

Contract Number: AID-522-TO-16-00007, under Rule of Law IDIQ

Contract AID-OAA-I-13-00033

COR: Theodore Glenn

Contractor: DAI

Date of Publication: March 2017

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Branding Implementation Plan Per Section 320.3.2.1 of ADS 320, DAI presents the Branding Strategy for the Justice, Human

Rights, and Security Strengthening Activity (JHRSS), below:

Project Name in English: Justice, Human Rights, and Security Strengthening Activity

Project Name in Spanish: Proyecto Fortalecer Justicia, Derechos Humanos, y Seguridad

Activity Overview

The purpose of the Justice, Human Rights, and Security Activity (JHRSS) is to create more

effective and accountable judicial and security sector institutions and organizations to reduce

violence in target areas, reduce impunity, and protect human rights. This Activity seeks to improve

the participating institutions’ performance, transparency, and quality of engagement with citizens.

JHRSS will assist Government of Honduras (GOH) institutions, civil society, and others at the

national and local level – focusing on five target municipalities – to achieve the following results:

1. Citizen engagement with the security and justice sectors improved

2. Efficiency of security and justice systems improved

3. Increase effectiveness of community police

Branding Implementation Branding is more than ensuring the USAID identity is placed on a report or displayed appropriately

at a seminar. The DAI team understands that “branding” is a partnership between USAID and the

contractor to set the highest standard for development assistance, and for publicizing those efforts

in the most secure, realistic, and professional manner. DAI’s Branding Implementation Plan will

ensure that we tell the story of USAID’s work and highlight its achievements, especially to local

partners and the Honduran citizens we work with.

DAI has thoroughly assimilated and fully endorses the Agency’s efforts to build a consistent brand

to identify that the Activity is “From the American People.” It is DAI’s policy to communicate to

all projects and partners the letter and spirit of the guidelines. DAI’s home office communications

team has prepared policies and templates to brand all JHRSS activities, public communications,

and commodities with the USAID “Standard Graphic Identity” (or “USAID Identity”). The home

office communications team will assist JHRSS personnel by reviewing and designing

communications strategies for in-house documents, external reports, and project activities.

Additional ideas to increase awareness that the American people support this project are: all trainers

will be trained to include in each presentation or training session a statement at the beginning of

their meeting or training session that the technical assistance they provide and project services are

“From the American People.” JHRSS will follow specific procedures for including the Branding

Implementation Plan requirements as stated in the mandatory internal reference Branding and

Marking in USAID Direct Contracting in the Automated Directives System, Chapter 320.3.2 and

320.3.3.

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How to Incorporate the Message DAI will use full branding and the USAID tagline “From the American People” on materials and

communications. Co-branding will only be considered on a case-by-case basis as the Contracting

Officer’s Representative (COR) and Contracting Officer (CO) see fit, and will be used according to

partners’ contribution to the material or when the audience should perceive the involvement of local

government actors as primary. All reference to co-branding in this plan refers to JHRSS

partner/USAID branding, not USAID/DAI branding.

Messages When appropriate, the project will be branded as from “From the American People” in materials

and at events. DAI will primarily use the USAID approved Spanish tagline.

Verbal Messages DAI project employees will identify themselves as JHRSS project staff. When introducing the

project over multi-media, radio, or at events the following description will be given:

English: “The Justice, Human Rights, and Security Strengthening Activity is working to reduce

violence and impunity and protect human rights in the municipalities of Tegucigalpa, San Pedro

Sula, Choloma, Tela, and La Ceiba. Through collaborating with national and local government

partners and civil society groups, the Activity will: a) improve citizen engagement with law

enforcement institutions and improve the effectiveness of community police; and b) promote

citizen oversight of the performance of criminal justice institutions to encourage and enhance

efficiency, quality and access to the justice system.

“Expanded and improved community policing and access to the criminal justice sector services,

combined with more active community participation in security, will help reestablish people’s trust

in law enforcement. That improved relationship is the key to bringing crime under control in the

country’s most violence-plagued urban areas. Those safer environments will foster economic

development and allow Hondurans to pursue their dreams in the neighborhoods they call home.”

Spanish: “La actividad de Justicia, Derechos Humanos y Fortalecimiento de la Seguridad trabaja

para reducir la violencia y la impunidad y proteger los derechos humanos en los municipios de

Tegucigalpa, San Pedro Sula, Choloma, Tela y La Ceiba. Mediante la colaboración con los socios

de los gobiernos nacionales y locales y los grupos de la sociedad civil, la Actividad: a) mejorará

el compromiso de los ciudadanos con las instituciones encargadas de hacer cumplir la ley y

aumentará la eficacia de la policía comunitaria; y b) promoverá la supervisión del desempeño de

las instituciones de justicia penal para fomentar y mejorar la eficiencia, la calidad y el acceso al

sistema de justicia penal de los ciudadanos hondureños.

“La ampliación y mejora de la veeduría ciudadana y el acceso de los ciudadanos a los servicios

del sector de la justicia penal, junto con una participación más activa de la comunidad en la

seguridad, ayudarán a restablecer la confianza de las personas en la aplicación de la ley. Esta mejor

relación es la clave para controlar el crimen en las zonas urbanas más afectadas por la violencia

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del país. Estos entornos más seguros fomentarán el desarrollo económico y permitirán a los

hondureños perseguir sus sueños en los barrios.”

JHRSS has also developed the following short messages more appropriate to use in the field or

when implementing specific activities.

Activity Result 1: Civil Society

JHRSS is a USAID initiative bringing citizens, their police and the justice sector together to

work for safer communities.

JHRSS es una iniciativa de USAID juntando esfuerzos de ciudadanos, su policía y el sector

judicial para comunidades más seguros.

Activity Result 2: Government

JHRSS is a USAID initiative supporting the efforts of Justice and Security institutions to

provide improved services using a citizen-centric approach.

JHRSS es una iniciativa de USAID apoyando esfuerzos de las instituciones de Justicia y

Seguridad para proveer servicios mejorados y más enfocados en la población que atienden.

Activity Result 3: Community Police

JHRSS is a USAID initiative contributing to improvement of a community police system that

is effective, accountable and trusted by the people it serves.

JHRSS es una iniciativa de USAID contribuyendo al mejoramiento de un sistema de policía

comunitario más efectivo, responsable y por ende confiando por los a ciudadanos con quienes

trabajan.

Strategy: Place-Based Approach

JHRSS is one component of USAID’s place-based strategy which concentrates development,

prevention and improved policing efforts on the neighborhoods with highest risks in order to

lower the incidence of crime and violence.

JHRSS es un componente de la estrategia basado en lugar de USAID cual concentra esfuerzos

de desarrollo, prevención y mejor seguridad comunitaria en los barrios con riesgos más

elevados para así bajar los índices de violencia.

Audiences

Primary audiences for materials and documents produced by JHRSS include USAID, project

partners and justice and security sector actors. Within the GOH, this includes: court staff, judges

and defense attorneys of the Poder Judicial (Judicial Branch); the Ministerio Publico’s (attorney

general’s office) prosecutors and support personnel; the Procuraduría General (state attorney’s

office); Comision Interinstitucional de Justicia Penal (Inter-Institutional Criminal Justice

Commission); Instituto Nacional para la Atencion de Menores Infractores (National Institute for

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Attending to Youth Offenders - INAMI); and the Policia Nacional (National Police - PN),

including its Direccion Nacional de Prevencion y Seguridad Comunitaria (National Prevention and

Community Security Office), which is in charge of community policing.

Primary civil society audiences include national partners such as: the Asociacion para una

Sociedad Mas Justa (Association for a More Just Society - ASJ); C-Libre; Consejo Nacional

Anticorrupcion (National Anti-Corruption Council - CNA); Centro de Promocion en Salud y

Asistencia Familiar (Center for Promotion in Health and Family Assistance - CEPROSAF); Centro

de Investigacion y Promocion de Derechos Humanos (Center for Human Rights Research and

Promotion - CIPRODEH); Consejo Hondureño de Empresa Privada (Honduran Private Enterprise

Council - COHEP); Asociacion de Medios de Comunicacion (Association of Communications

Media); television and radio stations, newspapers and web-based new services and reporters who

cover the security and justice sector; the Honduras chapter of Facultad Latinoamericano de

Ciencias Sociales (Latin American Faculty for Social Sciences - FLACSO); and the Universidad

Nacional Autonoma de Honduras (National Autonomous University of Honduras - (UNAH)

School of Journalism, Observatorio de Violencia (Violence Observatory) and Instituto

Universitario en Democracia, Paz y Seguridad (University Institute in Democracy, Peace and

Security - IUDPAS). The Activity’s local civil society audience includes: chambers of commerce;

the Red Cross in La Ceiba; Llaves Foundation, in San Pedro Sula; Organizacion de Desarrollo

Etnico Comunitario (Community Ethnic Development Organization - ODECO); Mennonite Social

Action Committee; and patronatos (local councils), teachers, faith-based groups, community

organizations, business owners, and residents of target communities.

While reporters and media companies generally are considered a channel for communication rather

than an audience, they are included here in accordance with JHRSS Expected Result 3: “Media

and investigative journalism capacity increased with a corresponding increase in reporting.”

JHRSS will also support the development of messaging and content for community television and

radio networks and select government agencies.

Secondary audiences consist of general public in the United States and Honduras reached through

the media or via internet-based communications such as websites or social media. In all materials

and events, the project will be branded as from USAID, prepared by DAI as part of JHRSS. All

materials will acknowledge that they are produced with USAID support, noting the tagline “From

the American People.” Materials not reviewed by USAID will also include a disclaimer, as detailed

in the Marking Strategy section below. As appropriate, translation into Spanish will be used in

branding the project, and all material in Spanish will carry the Spanish version of the USAID

identify. In dealing with the Honduran media special care will be taken to present clear and concise

messages that journalists can readily understand and communicate.

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USAID Identity:

Spanish:

English:

Identification Details:

Font: Gill Sans Bold

Colors: Pantone 294 (Blue), Pantone 200 (Red)

How the materials will be positioned: DAI will use full branding and the USAID tagline “From

the American People” on materials and communications, which may be translated into Spanish as

appropriate. Co-branding will only be considered on a case-by-case basis as considered appropriate

by the Contracting Officer’s Representative (COR) and Contracting Officer (CO).

Desired level of visibility: In order to effectively contact target audiences and meet project

objectives, JHRSS will, at times, target a high level of visibility within USAID and among other

project stakeholders. In certain situations, the Activity may choose to position its presence more

discretely due to security concerns. The purpose of JHRSS is to create more effective and

accountable judicial and security sector organizations in order to reduce violence in target areas,

reduce impunity, and protect human rights. JHRSS will work in the municipalities of Tegucigalpa,

San Pedro Sula, Choloma, Tela, and La Ceiba to improve justice institutions’ performance,

transparency, and quality of engagement with citizens.

Any other organizations to be acknowledged: As indicated in ADS 320.3.2.4, Activity

deliverables will not use the contractor’s logo, but will acknowledge that the document was

prepared for USAID’s use by JHRSS, DAI (Prime Contractor). DAI’s name will be used only on

internal DAI administrative documents, deliverables to USAID (when included as part of a

disclaimer to protect the USG), and when USAID has not read, authorized, or edited a document.

The contract states that copyrights and rights to data shall be in accordance with the clause of the

contract titled “Rights in Data – General” (FAR 52.227-14).

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Identity Position All USAID identity on materials and communications produced will be positioned in accordance

with the standardized USAID regulations on branding.

Desired Level of Visibility When appropriate, DAI will position JHRSS as a project with a high level of visibility, emphasizing

that assistance provided is “From the American People” and by USAID. In certain situations, the

Activity may choose to position its presence more discretely due to security concerns, in

accordance with ADS 320.3.2.6. In cases where the audience should perceive the involvement of

local government actors as primary, USAID visibility will either be equal to that of local

government partners or at a lower level. For example, if an event is co-hosted with a Government

of Honduras (GoH) institution, USAID visibility will be equal to that of the counterpart. On the

other hand, if the event is primarily funded, led, or hosted by the GoH, USAID visibility may be at

a lower level in order not to undercut host-country government ownership in accordance with ADS

320.3.2.5. These scenarios will be decided on a case-by-case basis with consultation with the COR.

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How to Publicize Development Impact To market the project activities and products, communication tools include but are not limited to

the following:

Tool Description/Use

Print products

These cost-effective communication materials will meet

specific project objectives. Examples include project flyers,

success stories, leaflets, project participant testimonials,

brochures, newspaper supplements, training manuals, and

press releases.

Photography

The project office will create an electronic library of project-

related photography, both professional and amateur, for use

in progress and impact reporting, press releases, and success

stories. As appropriate and possible, signed photo releases

will be obtained from subjects. Special attention will be paid

to the sensitive nature and appropriate use of photos of

vulnerable populations. (see ex. text of release form below)

Audio, visual, or electronic communications

As appropriate and possible, the Internet will be used for

project communication. This may include a web presence

designed to showcase progress and impact reports, technical

documents, other project-related information, in addition to

email, videos, webcasts, and other web-based activities. DAI

acknowledges that all USAID-funded websites must be

approved by the USAID Website Governance Board. A

project website will only be developed with the approval of

USAID. “Web presence” otherwise refers to social media and

other informal web communications. JHRSS will work with

the USAID/Honduras Communications Team to collaborate

on web-based publicity, including social media, and solicit

the Communications Team’s support for social media

campaigns.

Supporting social media for project partners

When appropriate, the project will work with its stakeholders

to improve their social media presence on Facebook and other

popular social media venues. Social media support could

include technical assistance in operating organization-

focused pages, content development, and public dialogue

development.

Public service announcements (PSAs), videos, and testimonials

PSAs and other videos can be used to publicize project

activities to local partners and residents of target

communities. This may include impact reports, testimonials,

success stories, technical documents, and other project-

related information.

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Tool Description/Use

Cell phone messaging Cell phone text messaging can be used to publicize project

activities to partners and host-country citizens, and to

promote sharing of key messages.

Press releases

These will include announcements of key project activities

and success stories, including official project launch, training

program start dates, project impact, and results. DAI will

provide inputs or drafts for press releases and other media-

related documents to the USAID Communications team and

COR for clearance and approval, as well as solicit USAID’s

support in promoting press releases to take advantage of their

vast communications network.

Media interviews, press conferences, and site visits

As appropriate, local media will be invited to cover

significant project events, VIP visits, or success stories.

Project events

Invitations, banners, folders, promotional products, handouts,

press releases, newspaper ads, and other visual materials may

be used for training courses, press conferences, seminars,

exhibitions, fairs, and other public meetings.

Key Milestones The following key milestones or opportunities are anticipated to generate awareness that the

project is “From the American People.” These milestones may be linked to specific points in time,

such as at the beginning or end of a project, or to an opportunity to showcase reports or other

materials. These include, but are not limited to:

• Project launch

• Training events

• Project conferences or meetings

• Published reports

• Social media campaigns

• Success stories

• Endorsements from key stakeholders

• Promoting final or interim reports, and

• Communicating project impact/overall results.

DAI will ensure that the success of JHRSS is communicated and shared with target audiences

appropriately. At key milestones and opportunities to generate awareness of the project and

activities, we will utilize the USAID identity and tagline “From the American People.”

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Acknowledgments All DAI documents will follow USAID Branding Guidelines. If during the course of this project

the Government of Honduras is involved, we will advise the COR of their involvement and request

permission to include them as necessary. Co-branding with civil society organizations will occur

when these organizations have contributed funds to the activity. Co-branding with in-country

partners may also be desirable when trying to promote local ownership and capacity building.

However, when products are fully funded by USAID, CO approval is required for any exceptions

to full branding requirements.

USAID Relevant Branding Manual Locations

http://www.usaid.gov/policy/ads/300/320.pdf http://www.usaid.gov/branding/

https://www.usaid.gov/sites/default/files/documents/1869/USAID%20Graphics%20Standards%20Ma

nual% 20and%20Partner%20Co%20Branding%20Guide%20February%202016.pdf

Marking Strategy The Marking Plan found here notes when and where branding will be done. This includes external

public communications, studies, reports, informative and promotional products, workshops,

conferences, fairs, media-related activities, project materials, and deliverables. DAI will follow

USAID’s policy that programs, projects, activities, public communications, or commodities

implemented or delivered under contractors and subcontracts exclusively funded by USAID are to

be marked exclusively with the USAID identity.

The table below outlines the types of materials that may be produced under JHRSS. Any materials

that are not anticipated below, but are produced under the initiative, will also be subject to branding

guidelines and CO approval, as appropriate. Please note that marking is not required on items used

as part of the administration of the contract, such as stationery products, equipment, and offices.

The goal is to mark programs and projects, and not implementing partners. Thus, letterhead, name

tags, business cards, office space, equipment, and supplies are not subject to branding. However,

if DAI “mixes” use of this equipment to perform administrative functions AND actual assistance

delivery, then it will be marked in the same manner as if it were being used solely for assistance

delivery.

Every contract deliverable that is marked with the USAID identity for JHRSS will follow design

guidance for color, type, and layout in the Graphic Standards Manual as related to equipment,

reports, studies, events, and public communication (including printed products, audio, visual, and

electronic materials). The USAID identity will be used for programmatic correspondence per

guidance in the Graphic Standards Manual. DAI letterhead will be used for administrative matters

and will not have the USAID identity. Business cards will not show the USAID identity.

All studies, reports, publications, websites, and informational and promotional products not

authored, reviewed, or edited by USAID will contain a disclaimer in the appropriate language:

“This study/report/publications/website (to be specified) is made possible by the generous support

of the American People through the United States Agency for International Development

http://www.usaid.gov/policy/ads/300/320.pdf

http://www.usaid.gov/branding/

https://www.usaid.gov/sites/default/files/documents/1869/USAID%20Graphics%20Standards%20Manual%20and%20Partner%20Co%20Branding%20Guide%20February%202016.pdf



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(USAID). The contents are the responsibility of DAI (or DAI and a counterpart to be specified)

and do not necessarily reflect the views of USAID or the United States Government.”

“Este estudio/reporte/audio/video/otro material/ (a especificarse) es posible gracias al generoso

apoyo del Pueblo de los Estados Unidos de América a través de la Agencia Internacional para el

Desarrollo (USAID en inglés, United States Agency for International Development). Los

contenidos son responsabilidad de DAI y no necesariamente reflejan la opinión de la USAID o del

Gobierno de los Estados Unidos”.

Marking Plan for Materials to Be Produced With reference to ADS Section 320.3.3, below is the required Marking Plan:

Category Type of Marking USAID Logo Placement

Administrative

Stationery products (administrative

business)

USAID standard graphic identity (logo) will

not be used. Pertains to letterhead, envelopes,

and mailing labels. (ADS 320.3.1.5)

None

Stationery products (project related)


be used. Pertains to letters that accompany

project materials. (ADS 320.3.2.4-C)

Prominently displayed, upper left corner

Business cards


not be used on business cards. DAI will use

its own business cards and include the line

USAID Contractor Justice, Human Rights,

and Security Strengthening Activity. (ADS

320.3.1.6)

None

Project deliverables Follows USAID Graphic Standard manual

guidelines for exclusive branding. (ADS

320.3.2.4-C)

Prominently displayed, upper left corner of cover page

Website

Follows USAID Graphic Standard manual guidelines for full branding, if applicable, as

well as H.11 ADS 302.3.5.19, covering

USAID-financed third-party websites. DAI

acknowledges that all USAID-funded

websites must be approved by the USAID

Website Governance Board. A project

website will only be developed with the

approval of USAID. (ADS 320.3.2.4-D)

Will follow templates,

look and feel of main

USAID website, with

logo on the left above the

top menu bar. Logo will

not be used as a profile

picture.

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Administrative

Social media

Social media outlets used by the project will

include all necessary USAID marking in

accordance with H.11 ADS 302.3.5.19.

(ADS 320.3.2.4-D)

The USAID logo will not

be used as the main

image in social media but

it will be prominently

displayed.

Project office equipment

If JHRSS equipment has “mixed use,” in that

it is used to perform administrative functions

AND actual assistance delivery, then it will

be marked in the same manner as if it were

being used solely for assistance delivery.

(ADS 320.3.2.4-A)

Prominently display

USAID identity, upper

left side

Radio

JHRSS-funded radio spots will include an

audio tag such as the USAID recommended:

“Made possible by USAID: From the

American people.” (ADS 320.3.2.4-D)

Read as verbal message

at beginning or end of

radio spot

Office

Due to security concerns, JHRSS does not

intend to mark the exterior of its office

spaces. USAID marking will be used inside

the JHRSS office space. (ADS 320 3.2)

Prominently displayed in

the reception area

Vehicles Marking is required for project vehicles. Due

to security concerns, JHRSS proposes the

use of magnetic logos.

Magnetic logos on the

driver and passenger

doors and, as needed, on

the roof of vehicles.

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Technical

Technical reports

and studies

The USAID identity will be printed on the

cover of documents; design will follow

USAID Graphic Standard manual guidelines

for full branding unless co-branding with

partners is appropriate and acceptable. (ADS

320.3.2.4-C)

Upper left of cover page

Briefing papers,

memoranda, and

policy

recommendations




for full branding unless co-branding with

partners is appropriate and acceptable. (ADS

320.3.2.4-C)


Government

policies, strategies,

plans and

guidelines

(national,

municipal, local),

or other materials

positioned as being

from the host-

country

government.


cover of documents depending on material’s

purpose/audience, except in cases of

presumptive exception approved by the CO.

Co-branding may be used where appropriate

and acceptable, as approved by the CO.

(ADS 320.3.2.4-C)


of these documents

Business’ policies,

strategies, plans,

and guidelines, or

other materials

positioned as being

from the private

sector.







(ADS 320.3.2.4-C)

Upper left of cover

page of these documents

Training center


plans, and

guidelines, or other

materials

positioned as being

from a service

provider.







(ADS 320.3.2.4-C)

Upper left of cover

page of these documents

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Technical

Training materials

and manuals





Co-branding may be appropriate, as

approved by the CO. (ADS 320.3.2.4-C)

Upper left of cover

page of these materials

and manuals.

Training

certificates


front of certificates. Co-branding may be

appropriate, as approved by the CO. (ADS

320.3.2.4-F)

Upper left of certificate

CD-ROMs/DVDs


front or back cover, splash screen/menu, and

packaging; design will follow USAID

Graphic Standard manual guidelines for full

branding unless co-branding is appropriate

and acceptable. (ADS 320.3.2.4-D)

Upper left of splash

screen/menu.

Upper left of packaging

PowerPoint

presentations

The USAID identity is required on title

breaker slides; design will follow USAID



and acceptable. (ADS 320.3.2.4-D)

Upper left on title slide

Conference posters

and presentations


poster or presentation; design will follow


for full branding unless co-branding is

appropriate and acceptable. (ADS 320.3.2.4-

F)

Upper left or lower left,

depending on poster

design

Project materials




for full branding unless co-branding is

appropriate/acceptable. (ADS 320.3.2.4-C)

Upper left of project

materials

T-shirts and other

apparel

Project staff may be identified by JHRSS-

labeled apparel for communication and

outreach events, for both messaging and

security reasons. T-shirts or other apparel

(hats, badges, vests, etc.) will also carry

appropriate USAID branding. (See graphic

example below)

T-shirt: right sleeve or

left sleeve (preferably on

the right), at shoulder

Hat: on front

Vest: on front, left

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Promotional

Event signs,

banners, and

exhibition booth

materials


materials; design will follow USAID



and acceptable. (ADS 320.3.2.4-F)

Upper left or lower left of

materials, depending on

design

Project

promotional

materials (e.g.

success stories,

testimonials,

findings, or project

results)





and acceptable. (ADS 320.3.2.4-C)

Upper left

Materials for

project launch and

site visits





and acceptable. (ADS 320.3.2.4-F)

Upper left

Commodities

Commodities Not applicable Not applicable

Presumptive Exceptions and Waivers Exceptions and waivers to this Marking Plan will be made in accordance to ADS 320.3.2.5 and

ADS 320.3.2.6. Exceptions may be sought for programmatic reasons when the project is involved

in highly sensitive areas and must avoid undercutting host-country government ownership of

policies, publications, or other communications that are better positioned as “by” or “from” a

relevant Honduran government ministry/office, organization, or public official. Similarly, an

exception may be sought when the intrinsic independence or neutrality of activities or deliverables

may be compromised and independence or neutrality is an inherent aspect of those activities or

deliverables. Waivers to marking requirements may be sought for security reasons, when it is

determined that it is not in the best interest of staff security to identify project staff, vehicles, or

offices with project branding. CO approval is required for any exceptions and waivers and will be

sought as such. The table below provides an overview of specific and illustrative exceptions and

waivers, though is not exhaustive:

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Category Instance of Exception ADS Reference

Service provider

training materials

Training materials or internal manuals that will

live beyond the life of the project and will be used

by training service providers engaged by JHRSS.

Specific examples could include training manuals

and other instructional materials.

ADS 320.3.2.5

Exception C

Public and/or private


and regulations

Policies, strategies, and/or regulations that will

live beyond the life of the project and will be

enhanced by private or public sector partners of

JHRSS. Specific examples could include justice

sector advocacy strategies.

ADS 320.3.2.5

Exception C

TV/Radio PSAs

For some Public Services Announcements

supported by the project but issued by law

enforcement or other government agencies where

co-branding or omitting USAID branding will

enhance local ownership.

ADS 320.3.2.5

Exception C

Grants under contract will be branded and marked following USAID policy on assistance awards

in ADS section 320.3.3 and 22 CFR 226.91. In addition, DAI will comply with the requirements

outlined in USAID ADS 320.3.2 “Branding and Marking in USAID Direct Contracting” and, as

noted, in the USAID Graphics Standard Manual.

Contractor Identity and Marking As per USAID policy, business cards for staff members will not use the USAID identity. DAI team

business cards will bear their respective corporate identity, the project’s name, and “USAID

Contractor JHRSS.” Additionally, as per ADS 320.3.1.5, DAI will not use the USAID identity on

any communication that is strictly administrative, rather than programmatic. This will include

correspondence related to contractor compliance with local law, office and equipment rental,

vendor payments, and hiring staff.

18

Examples

Co-branding

Co-branding may take place with government or other local counterparts.

19

Standard Branding

Report

May include quarterly reports, annual reports, and studies.

20

Presentation Slides

These slides will be used during public events, training sessions, and meetings with partners.

21

Letterhead

Pertains to letters that accompany project materials, not used for administrative purposes.

22

T-Shirt

Project branded apparel may be worn by staff or interns during public events, such as meetings,

conferences, workshops, and forums.

Vehicles

23

CD/DVD Cover

May be used to brand CD-ROMs or DVDs containing project training materials, presentations, or

digital manuals.

24

Office Equipment/Cameras

Project Business Cards

In compliance with ADS 320.3.1.6, the business cards shown below do not use the USAID

identity, designs, or layouts. In addition, they include the term “Contractor” to identify that the

employee is working on an USAID-funded activity.

25

Vertical Banner

Banners and other signage may be used during public events, such as meetings, conferences,

workshops, and forums.

26

Text of Photo Release Form

Photography Subject Consent and Release Form

By signing this form, I hereby grant to the United States Agency for International Development

(USAID) and its contractor DAI and other organizations they designate the right to create via

photography or other means, and the right to reproduce, display, and disseminate worldwide

and in perpetuity, in any traditional or electronic media format, photographs or other images of

my likeness without having to seek further permission and without the need of further

notification or compensation.

I understand that these images will be used in an appropriate and respectful manner. I confirm

that these images were taken with my knowledge and consent.

________________________________________

Signature

_________________________________________________

Signature of Parent or Responsible Person (in case of minor)

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