The Just Dial ModelFor XLRI:Subhayu SanyalShwet KashyapV.Sathish

Story from the Beginning

• Idea - to provide instant and free information to people about any service they need around a location.Idea of providing just the information required which was otherwise painful to find in the voluminous yellow pages

• A brilliant idea but a failed attempt initially.The idea that crashed while taking its first flight in the form of Ask Me Services in 1989 due to hostile environment

• Failures teach the Entrepreneurs - V S S Mani decided to start it again in 1996With limited resources but with a better business acumen and clarity

Justdial - An Entrepreneurial Venture

• Justdial was founded by Mr V S S Mani who is currently the Managing Director and Chief Executive Officer of the Company

• Three-member start up based out of Mumbai• Started with providing local search services over the phone in

1996.• Based on indigenous idea - believed by handful people including

the founder• Focus on development of reliable Database

Justdial - Foundation

Mission: To provide fast, free, reliable and comprehensive information to our users and connect buyers to sellers.

Justdial - Then & Now

Business Model - Inception

Key Partners Customer Relationships

Value Propositions

Key Resources

Key Activities

Revenue StreamsCost Structure

Customer Segments

ChannelsBorrowed Furniture, Rented Computers, 3x5 Feet Garage,Capital - Rs 50000Ground Knowledge & experience with UDIFamily Support

• Bridges the gap between the users and businesses • Connects the potential buyers with the businesses• Caters to Businesses which want to spend less on advertising • Real-time basis search services

•Provide local search services over the phone• Collect data on various business offerings and provide relevant information to users

• Users who try to find the relevant providers of products and services

• Businesses with relevant product and services to market their offerings

• Telephone

•Provide comprehensive information about relevant products & services• Reliability of information

• Premium subscription for business on JustDial List• Percentage of client sales

• Employee Expenses• Admin & General Expenses • Database Management

• Seamless development through adoption of latest IT Technologies: Launched the Mobile WAP version and the Official Website in 2007. Continuously incorporated the latest IT applications to improve upon the customer value proposition and work upon the best practices across the industries.

• Reducing the time-to-respond: Not relying on tried-and-tested formulas. Adaptive to the growing needs and the changes in business environment.

• Process-oriented Learning: Justdial business involves market inputs that in turn help to generate the largest customer database. Knowledge of the individuals delivering the services are continuously improved through better understanding of the customer inputs.

Justdial - How it Changed over Years? - 1/2

• Focused Effort to Collect Feedback: Focusing a lot on user reviews and ratings. JustDial has more user reviews and ratings than all other websites put together in India. Initiatives like ‘Tag your Friend’, ‘Rate & Win’ focus on improving the customer feedback mechanism and support.

• Diversification of Product Offerings: Just Dial “Search Plus” services launched in 2013 to enhance the search for users & SMEs’ for better visibility .

• Funding: In May 2013, Justdial went public on May 20 at a price between Rs. 470-543. Out of 17.5 million shares, 13.5 million shares were offered to the public and 3,936,925 shares have been subscribed to by 15 Anchor Investors at Rs 530 per equity share, for a total of around Rs 208.65 crore.

Justdial - How it Changed over Years? - 2/2

• Promotion Strategies: Mix of Television, Radio, Print and Online media. Just Dial has gained popularity by simple word-of-mouth. Justdial has the Unique phone number 8888888888 which gets easily transmitted as it is easy to remember. Endorsed by eminent personalities like Amitabh Bachchan & Boman Irani.

Business Model - PresentKey Partners Customer

RelationshipsValue Propositions

Key Resources

Key Activities

Revenue StreamsCost Structure

Customer Segments

Channels

• Long operating history & database• Advance and scalable technology• Experienced Mgmt• Presence across all major cities with 2850 employees

• Bridges the gap between the users and businesses • Connects the potential buyers with the businesses across various cities• Caters to Businesses which want to spend less on advertising • Real-time basis search services• ‘Search Plus’ Services - enabler of transaction• Best deals available on favorite items for the users

•Provide local search services• Collect data on various business offerings and provide relevant information to users

• Users who try to find the relevant providers of products and services• Businesses with relevant product and services to market their offerings• Database Companies• Market Research Companies

• Telephone• Mobile Applications• Internet•Text Services

•Provide relevant & updated information in B2B and B2C segments• Online community for feedback and reviews• Multi-lingual 24x7 support• Tagging based on trusted user sources

• Premium subscription for business on Justdial List• Percentage of client sales • Sponsored Advertisements• Paid Campaigns

• Employee Expenses•

• Investors like SAIF Partners, Tiger Global•

Business Model - Zomato

Key Partners Customer Relationships

Value Propositions

Key Resources

Key Activities

Revenue StreamsCost Structure

Customer Segments

Channels

•Advertising: The ads which are placed on their website generate the majority of the revenue for the company• Ticket Sales: Zomato also sells tickets for various events and earns a commission through these sales• Consulting: Owing to the huge database of restaurants, users and their preferences, Zomato also provides business consulting and data analytics services to their clients

• One-stop shop for diners and offers a way for restaurants to differentiate themselves • Bridges the gap between the consumers and restaurants through efficient technology applications which reduces the delivery time.•Rating based pricing model for the food delivery service.• Online ordering in new markets like London and African countries.

• Users who try to find local restaurant of various cuisines• Restaurants who want their names to reach the target audience• Customer preferring home delivery• Database Companies• Market Research Companies

•Online service build with mandatory rating mechanism.

• Mobile Applications• Internet

• Uber Taxi• London & Partners - could launch Zomato in UK within expected timeline

• Large Database of restaurants across cities• Presence across 7 countries

•Provide local restaurant & hotel search services• Collect data on food menus, contacts and provide relevant information to users

Justdial – Business Effects