just switching wireless - cisco...fernbank museum with at&t transforming visitor experience with...

Cisco Confidential © 2012 Cisco and/or its affiliates. All rights reserved. 1

Just Switching Wireless

LEARNING EXPRESS SESSION

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© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Basic Open to Guidance Elite

IT Resources On My Own Rely on Partner Collaborate w/Partner

View of Technology Stick to Basics Willing to Invest Strategic Weapon

Temperament Reactive Proactive Strategic

Purchase Mindset Product Solution Architecture

Decision Driver Simplicity and Value Trusted Partner Platform for Growth

Satisfied When It… …Just Works …Boosts Productivity …Transforms Business

Preferred RTMs Retail, eComm,

NDI, SP

Unregistered,

Registered, Select, SP

NDI, Select,

Premier, SP

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Enterprise Mid-Market / Commercial

Cisco Enterprise Portfolio - On-Premise Managed

- Deployment Flexibility

Cisco Cloud-Managed Networking Portfolio Lean, Generalist IT

- Distributed small sites

Business Size

Fe

atu

res /

Netw

ork

Serv

ices

Small Business

Cisco Small

Business

Solutions

Based on Mid-Market & Enterprise Requirements


Controller

WAP321

WAP121

AP 1600

700

600

AP

2600

Controller

Compatible

Compatible

Enterprise

SMB

One portfolio – a spectrum of choices

Pri

ce,

Perf

orm

ance

Function, Flexibility, Scalability

Clustering

WAP551

WAP561

Controller

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A single acesspoints can handle multiple VLANs and multiple “wifi network” sometimes called Virtual Access Points

SSID: Data

Security:

PEAP + AES

AP Channel: 6 SSID “Data” = VLAN 1

802.1Q Wired

Network w/VLANs

SSID: Voice

Security:

LEAP + WPA

SSID “Voice” = VLAN 2

SSID: Visitor

Security:

Open

SSID “Visitor” = VLAN 3

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Guest accessing WiFi

Network

Website

Guest SSID & VLAN

Authenticated Guest

Business SSID & VLAN WAP500

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What is Single Point Setup?

Leverage clustering to simplify multi-AP deployment & configuration

APs on the same subnet dynamically share wireless configuration information

Enables a single view of the WLAN

No wireless controller required!

All access points share:

• Wireless network identifier (SSID) • Security features • User names and passwords • Traffic (QoS) priorities • Radio settings • Coordinated roaming • Captive Portal (select models)

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100 300 500

Target Customer SOHO Small Office Small to Medium

Office

Frequency (GHz) 2.4 2.4 or 5 2.4 or 5 and 2.4+5

Throughput

(approx)

~100 Mbps ~150 Mbps ~450Mbps

Multi-Access Point

Deployment

/Clustering

Controller-less

Single Point

Setup

Controller-less

Single Point Setup

Controller-less

Single Point Setup

# of AP's per Cluster 4 8 16

Active clients per

Cluster 40 160 480

Max clients per

Cluster

64 256 1024

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Meraki MR

Wireless LAN

Meraki MX

Security Appliances

Meraki MS

Ethernet Switches

Meraki SM

Mobile Device

Management

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802.11ac with

Application QoS For increased throughput

and density

Dedicated Security

Radio 3rd radio for Air Marshal

and RF management

Built for Cloud

Management Seamless deployment,

fully integrated features

The most advanced cloud-managed access point


3 stream, dual concurrent radios with 1.75 Gbps

aggregate radio rate for high throughput and

density

Layer 7 application fingerprinting classifies and

controls evasive, encrypted, and P2P traffic

- Inspects packets and applies policies at full .11ac speed

- Prioritize business apps, real-time traffic

- Limit recreational, bandwidth-hungry apps

User and device fingerprinting for identity-based

QoS policies

Airtime fairness algorithms for high-density

networks

Cloud-based signature updates respond to new

apps

802.11g 802.11n 802.11ac

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5 Levels of Positioning

1. High Level Market Segment Based

2. Customer Requirements Based

3. Portfolio Solution Based

4. Vertical / Customer Deployment Based

5. Feature Based

Note:

Cisco Enterprise => Our Current Enterprise Networking Portfolio (Routing, Switching, Security, Wireless, Mgmt)

Cisco Cloud-Managed => Meraki’s Cloud Managed Network Portfolio (MS, MX, MR, Dashboard)

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Network-As-A-Service Network-As-A-Platform

Cisco Cloud Managed Networking

• Easy to deploy and manage over

the web

• Out-of-the-box optimized feature

set

• Ongoing managed upgrades and

enhancements

• Optimized for lean IT, with limited

requirement for 3rd Party integration

Cisco Enterprise Networking

• Flexible deployment and

configuration options

• Highly customizable and advanced

feature set

• Advanced professional services,

extended support

• Extensive integration capabilities

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1

2

3

4

5

Primary

Markets

Cisco Enterprise Networking

Prime, ISE, Wireless, ISR, ASA, Catalyst

On Premise Managed Network Dedicated Networking IT staff

Flexible , customized, configuration options Network as a platform

Campus, Branch, Data Center & Service provider Networks

Flexible upgrade schedule Extended software support

24x7 Global TAC Support Advanced Services Offerings

Defense, Government, Healthcare, Financial

Services, Managed Services, Retail, Education,

Hospitality

Multi-tenant Cloud-managed Network Optimized for Lean IT

Optimized feature set Network as a service

Campus & Branch Networks Client & Server Access

Managed upgrade schedule 12 month software support

Mid-Market, Education, Retail, Professional

Services

9 x 5 TAC in US & EMEA

24 x 7 Emergency support

Cisco Cloud-Managed Networking

Dashboard, System Manager, MX, MS, MR

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Based on Key Functional Areas Requirements Baseline Functionality Common to Cisco Enterprise Mobility and Cisco Cloud Managed Mobility:

Lead with Cisco Cloud-Managed Mobility Solutions for

• Rapid transition to cloud-managed technology

environment

• Speedy Deployment (Cloud-Managed)

• Distributed, Remote, Small Sites (Cloud-managed)

• Subscription-based Feature Delivery (SaaS model)

• Cloud-based Out-of-Band Management Tool (Dashboard)

• Integrated Mobile Device Management Tool (Dashboard)

802.11a/b/g/n support, Dual-Radio Indoor/Outdoor AP, Secure Access (WPA2), Application

Visibility, Controller Redundancy, Common Management & Policy Framework, L3 Roaming

Lead with Cisco Enterprise Mobility Solutions for

• Continued Investment in Cisco Aironet and Controller

• RF Optimization and Management (CleanAir)

• Optimized L3 Roaming for Voice/Video

• Location-based Services and Analytics (CMX)

• 3rd Party integration (Northbound Interfaces)

• Programmable / Scripting based Administration and

Troubleshooting (Prime, CLI, Console Port)

• Govt Certs (FIPs, CC, UCAPL), IPv6 Client Mobility

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Ease of Use Unparalleled Deployment Flexibility

Cisco Enterprise Portfolio Cisco Cloud Managed

Prime ISE

Catalyst 2K/3K/4K/6K

ASA - Firewall

ISR - Routing

MS Switch

MX Series

Security

Appliances

Aironet Access Points

Cloud Management &

Policy

Cisco Networking Portfolio

MR AP’s

Systems

Manager 3rd Party MDM Integration

Catalyst 3850 with integrated

controller

Cloud Controller WLAN Controllers


Unmatched Deployment Flexibility

Autonomous FlexConnect Centralized Converged

Cisco Enterprise Cisco Cloud Managed

Prime ISE

Aironet Access Points

Cloud Management

and Policy

Cisco Unified Access

Cloud

MR AP’s

Catalyst 2K/3K/4K/6K MS Switches

Catalyst

3850 with

Integrated

controller

Ease of Use

WLAN Controllers Cloud

Controller

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Guest Presence

Mobile device detected

Location Analytics

Device Engage (future)

Detect

Guest Access

Smooth, secure

Wi-Fi connection

Facebook or Custom Login

Connect

Guest Experience

API/SDK-Enabled Experience

App Engage

Browser Engage

Engage

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Boost operational

efficiencies

Analyze business

performance to

improve in-venue

marketing

Optimize layouts to

increase revenue per

square foot

Increase customer

satisfaction by

understanding patterns

and adjusting staffing

How Long Were People in the

Venue?

Number of Devices per Zone

Before/After Zones

Detect

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Customize the Wi-Fi guest access experience

Gain valuable analytics about who is in venue

Simplify the user experience while offering clear terms and conditions

Registration, Terms, and

Conditions Simplified Login Custom Landing Page/Video

Connect

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Increase brand recognition and gain

insights through Facebook Wi-Fi.

User connects to Wi-Fi, opens browser,

and checks in.

Venue gains exposure through news

feeds, notifying friends.

Connect

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Fernbank Museum with AT&T Transforming Visitor Experience with Personalized, Managed Wi-Fi Services

• Network Services Discovery on the Device

• Local Services Discovery

• Seamless Handoff from 3G/4G to Wi-Fi Using AT&T WISPr Client or HotSpot 2.0

• Application Downloaded

• Personalized Application

• Personalized Tour Guide

• Context-Based Information based on Visitor Location

• Turn by Turn navigation based on Location

• Context-Based Information based on Visitor Location

• Business Intelligence

• Promotions

• Analytics

• Social Networking

Engage


Location Presence

Device is in / out of the store

Based on distance to an access point

Device is in a department of the store

Based on X, Y coordinates

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Access points detect mobile devices or tag

signals and measure RSSI from all frames

sent over Wi-Fi.

Controllers send RSSI information signal to

the Cisco® MSE for location calculation.

RF fingerprinting and triangulation, based on

signal strengths, are used to calculate device

location.

D1

D2

D3

Derived D1 Measured Strength:

-33 dBm


-50 dBm


-40 dBm

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PUBLIC CLOUD PRIVATE CLOUD CENTRALIZED CONVERGED AUTONOMOUS

• Limited control plane on AP

• Distributed data plane

• Intended for static installations

• Point-to-point/work group bridge

• Centralized control plane


• Common LAN and WLAN OS

• LAN and WLAN feature consistency

• No controller at remote sites

• Optimized for distributed enterprise or branch deployments



• Data center hosted controller

• No controller at remote sites

• Optimized for distributed enterprise or branch deployments


• Centralized data plane

• Premise-based controller

• Controller at every location

• Optimized for campus deployment



• Common LAN and WLAN OS

• LAN and WLAN feature consistency

• Optimized for high performance

• Optimized for campus and branch

• Aironet Access Points

• Catalyst switches

• Identity Services Engine

• Prime Infrastructure

• MR Access Points

• MS switches

• MX security

• Dashboard


• FlexConnect capable controllers



• Mobility Services Engine



• Centralized controllers






• Catalyst 3850 Switch




Dashboard

WAN Intranet

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Public Cloud

Switch

The WLAN Controller Has

Become a Function, Just

Like Routing, and Can Be

Hosted by Any Network

Component

Autonomous

Appliance

Virtual

Router

Basic WLC Function • AP configuration

management

• AP image management

• Holistic RF management

Advanced WLC Function • AVC

• SSO – WLC,AP,Client

• Bonjour Services

• Profiling

• Policy

Private Cloud

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Wireless Controllers

5500 500 APs

7,000 Clients

WiSM2 1,000 APs

15,000 Clients

8500 6,000 APs

64,000 Clients

2500 75 APs

1,000 Clients

Virtual Controller

200 APs 3,000 Clients

Flex7500 6,000 Aps

64,000 Clients

3850 50 APs

2,000 Clients

5760 1,000 APs

12,000 Clients

Cloud

Optimized for Branch, and Distributed Enterprise

Converged Access

FlexConnect

Centralized and/or

FlexConnect

Cloud

3650 25 APs

1,000 Clients


Last 12 Months Access Points

• Indoor: AP1600, AP2600, AP3600—Modular, 802.11ac module WSSI Module for AP3600

• Outdoor: AP1552

Capabilities and Functionality

• Connected Mobile Experiences

• ClientLink 2.0

• Application Visibility and Control

• Bonjour Services Directory

• AireOS: Stateful Switchover

• AireOS: Policy Classification Engine

• AireOS: 802.11ac

AP1600 AP2600 AP3600 AP1552

WLAN Controllers

• Centralized: WLC 5700 Series, WLC 8500 Series

• FlexConnect: WLC 8500 Series, Virtual Controller

• Converged Access (SDN-Ready): WLC 5700 Series, Catalyst 3850

Catalyst

3850

WLC 5760 Virtual

Controller

802.11ac

Wave 1

Module

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Wall Mount, Dual Radio with 4 (four) integrated GbE ports

• Enterprise class RF performance,

integrated antennas, Dual Radio

2x2:2

• 4x GbE local ports with 1x PoE out

• Sleek design in a small form factor

• Purpose-built bracket for ease of

mounting to numerous wall-box

standards

• Physical security enhancements:

Torx screw or Kensington lock

• Designed for in-room Wi-Fi coverage

– Hospitality, Education, Multi-

dwelling units

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Best-in-Class 802.11ac

with Integrated

802.11ac (4x4:3SS)

• Industry’s first 4x4 MIMO:3 SS 802.11ac

AP

• 3X performance of 802.11n 5Ghz Wi-Fi

• Higher performance at a greater distance

• RF Excellence enabled in hardware

• High Density Experience Technology

• Higher Client density, scale and

performance

• Future proofed design

• Modular Architecture = investment

protection

• Security, 3G Small Cell or Wave 2

802.11ac module options

*Assuming 160 MHz is available and suitable

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Ultra Compact and Flexible for Enterprise and Service Provider

• Small and ruggedized IP67 design for

outdoors

• Blends into the environment or can

be “skinned” to become virtually

invisible

• Innovative flexible port architecture:

dual or single band external antenna

configuration via software

• Flexible deployment modes:

centralized, standalone, bridge,

mesh, or daisy chain

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Ultra Compact and Flexible for Enterprise and Service Provider

Serial Backhaul Software Configurable

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• Enterprise Class

Performance

• Video/Voice/Multi-Med

• 3x3mimo:2ss

• Any Device/BYOD

Optimized

• Client Scalability

• RF Interference

Mitigation

• 3x4mimo:3ss

• High Client Density

• Investment

Protection

• 802.11ac Support

• HD Video/VDI

• 4x4mimo:3ss

• Basic Connectivity

• Deployment Flexibility

Entry Level Sm/Med Sm/Med/Large Med/Large Enterprise

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• Fast Track Accelerators

http://www.cisco.com/web/partners/sell/promotions/fast_track.html

• Mid-Market Wireless Bundles

http://www.cisco.com/web/LA/partners/incentives_and_promotions/incentives_promotions.html

• Unified Access Basic Bundle


• Competitive Information

Competitive information portal on Partner Central

• Gartner Information

Gartner Magic Quadrant






http://www.cisco.com/web/partners/sell/competitive/index.html



http://www.gartner.com/technology/reprints.do?id=1-1KGUQ9C&ct=130917&st=sb

http://www.gartner.com/technology/reprints.do?id=1-1KGUQ9C&ct=130917&st=sb

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Promotion Dates: April 27 – July 26, 2014

• Switching Catalyst 2960X/XR, 2960+

- Catalyst 3650, 3850

• Wireless - Aironet 700, 1600, 2600, 2700 Series Access Points

- 2500 Series Controllers

• Routing - Integrated Services Routers - 1900, 2900 Series

• Security - Adaptive Security Appliances – ASA5500-X, ASA5512, ASA5515,

ASA5525

- Email & Web Security Appliances

Discounts

of up to

15% on

selected

SKU’s

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• Fast Track Accelerators


• Mid-Market Wireless Bundles


• Unified Access Basic Bundle







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Exclusions • Not supported on: 8510, Flex7510, WiSM2, Virtual WLC • Not supported on higher SKUs with 5508 • Not on past purchases (only new purchase & also for limited time until Dec’14) Run these IOS licenses on any IOS based controllers? • Yes, 3650, 3850, SUP8-E or 5760 How long can I use this offer ? Redeem promotional IOS License until December 2016

• Get equal number of IOS Licenses

• Install on any converged access switch or wireless controller

• By policy redeemable by CY’16

Buy these CT2504 SKUs by Dec’14

Buy these CT5508 SKUs by Dec’14

CT2504-5

CT2504-15

CT2504-25

CT2504-50

CT5508-12

CT5508-25

CT5508-50

CT5508-100

Entry Level Bundle

Availability

NOW

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Thank you.

just switching wireless - cisco...fernbank museum with at&t transforming visitor experience with...

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