just right design: for innovation with systems thinking
DESCRIPTION
Innovators need to look at briefs that come from the market segments but also at the briefs that come from the larger systems - society, people who are going to be the users (but not customers), and the environment.TRANSCRIPT
Innovation withSystems Thinking
Innovation
Cost
Quality
Time
Marke
tBrief
The brief has always come from the target market
Sports SegmentFaster
Courtesy: FutureAutoz
Courtesy: Wikipedia
Affordable SegmentCheaper
Luxury SegmentBetter
Courtesy: Bahadir Besinci
Think designThink systems
Brief
The brief comes from the systems
Why Systems Thinking is Important?
Faster, better, cheaper! But…
Not good for health
Not socially inclusive…
Not environment friendly
We need
that’s great for customers, and good for all
“Just Right” Design
Looking at the demands of both
“market segments” and “larger systems”
Incubator made of auto parts
chairless chair
chotuKool
