Just Dial88888-88888, 6999 99 99. Founder: VSS Mani

Time Line• 1987- Mani was working in United Database India, Yellow Pages.

• Frustrated with the complaints of customers of the errors in the Book

• His Idea was providing local search services by displacing the print media with phone,– Disruptive Idea

• 1989- Started “Ask Me” • Did not reap profits- Failed and Closed

• Un matured Indian Market

• 1997- Re launched as Just Dial • Rs 50,000 capital

• 300 square feet room

• All rented Material - chairs, tables, computers, and even LAN network cables

• Perfect timing as Telecom Boom just started.

• First Mover Advantage

• Business Model• Customer Perspective : Need for information

• Clients Perspective : Need for business to connect (assured ROI)

woOOW…..!

• Giving information Free

• Fast - Single Ring

• Accurate – Constant updating

• No machine intervention

• 88888-88888 – self marketing

• Sends messages fast also

• Rating system

• Expanded to Web based services• Expanding its services in USA

• Competitor:• MTNL 197 service

• Just Dial has become a Must Dial.

• From 50,000 to 500 crores

Bold characteristics of an Entrepreneur

• Positively driven Frustration

• Passion

• Innovation

• Failure

• Go and give it a shot attitude

• Be your own customer

• disruptive

• Started with nothing but an idea

Thank You… Yogith Anand.