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HTML5, Clouds Applications, Cases, Global TrendsTRANSCRIPT
MOBILE MARKETING NEXT GENERATION FOR BRANDS
MOBILE INTERNET – A REVOLUTION
Juergen ReutterManaging DirectorUK & International
A NEW ERA HAS JUST BEGAN
A TURNING POINT IN HOW WE SURF THE WEB
MOBILE MARKETING NEXT GENERATION FOR BRANDSAND WHAT ABOUT RUSSIA ?
A YOUNG, ACTIVE MOBILE INTERNET AUDIENCE
Source: IAB “MOBILE MEDIA”, March 2011, EIAA Mediascope Europe 2010, Russia All 16+
A LOOK AT THE BRIGHT FUTURE – MOBILE INTERNET TRENDS
• “SoLoMo” – Social/Local/Mobile Commerce• Mobile Health – Consumer led monitoring/diagnosis/wellness• Tablets – Rapid enterprise adoption of tablets for productivity• Mobile Payments - Changing the way we pay• HTML5 – From native applications to web applications
MOBILE PAYMENTS – CHANGING THE WAY WE PAY
EXAMPLE: STARBUCKS US
EXAMPLE: SQUARE US
EXAMPLE: CASHLOG – MOBILE PAYMENT WITH BUONGIORNO
HTML5: FROM NATIVE APPLICATIONS TO WEB APPLICATIONS
HTML5 – WHAT IS IT ALL ABOUT?
EXAMPLE: FINANCIAL TIMES WEB APP
EXAMPLE: BUONGIORNO’S WIDE RANGE OF WEB APPS
