juniper social media analysis q4 2015

JUNIPERon Social Media

Oct 01 2015 - Dec 31 2015

Cover Image Courtesy of Juniper FB

JUNIPER: Social Media Report

This report looks at how

JUNIPERperformed on social media between

October 1st – December 31st, 2015

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Analysis of

Juniper NetworksFacebook Page

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FANS NEW FANS FAN GROWTH COUNTRY DEMOGRAPHICS

87,528 4,713 5.69% WorldwideMostly Older, Male and

Attached.

Juniper Networks

Engagement Score Total Fan Posts

558 739

Total Posts Brand Response Rate

97 1.35%

Total Likes Avg. Reply Time

24,578 3 days, 14 hrs, 23 mins

Total Comments General Sentiment

920 Neutral

Total Shares

4,043

BRAND POSTS FAN POSTS

Brand Overview

80K

81K

82K

83K

84K

85K

86K

87K

88K

30-Sep 14-Oct 28-Oct 11-Nov 25-Nov 9-Dec 23-Dec

Fan Growth

Total Fans

87,528

New Fans

4,713

Engagement

0

250

500

750

1,000

1,250

Juniper Networks had an average engagement score of 558 and a highest of 1000.

Community Analysis

Juniper Networks fans are mostly Older, Male and Attached.

Juniper Networks fans are largely from India followed by United States.

Fan Demographics Distribution of Fans

78%

22%

male female

0% 10% 20% 30% 40% 50%

Below 21

21-30

31-40

41-50

51-60

Over 60

0% 20% 40% 60%

Single

In a Relationship

Engaged

Married

UnKnown

0K 5K 10K 15K 20K 25K

India

United States

Pakistan

Egypt

Brazil

Indonesia

Saudi Arabia

Mexico

Thailand

Bulgaria

0

0

0

1

1

1

1

1-Oct 15-Oct 29-Oct 12-Nov 26-Nov 10-Dec 24-Dec

Brand Posts

Top keywords used Frequency

Juniper’s Worldwide

PoC Lab

13

network 12

image 10

Sunnyvale 9

Hong Kong 8

12%

88%

Brand Participation

49%

8%

43%

Posititve Negative Neutral

Brand Posts - Engagement

Juniper Networks responded to 12 conversations generated by the 97 Posts they published.

Juniper Networks receives more positive than negative vibes from comments on their Posts.

Brand Responses Sentiment of Brand Posts

Most Engaging Brand Posts

10-OCT-15, SAT 10:55AM

New to OpenStack firewall? Here's what you need to know.

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

1,000 2,614 44 501 Positive

29-OCT-15, THU 10:33AM

Celebrating the hard work of all security engineers during Cyber Aware month!

08-OCT-15, THU 7:51PM

CEO Rami Rahim on his passion for tech and desire for challenges.

ENGMT

.

LIKES COMMENTSSHARESSENTIMENT

999 1,068 19 525 Positive

ENGMT

.

LIKES COMMENTS SHARE

S

SENTIMENT

976 2,174 15 97 Neutral

NO IMAGE NO IMAGE NO IMAGE

http://www.facebook.com/85804120293/posts/10156248194205294



Brand Posts - Analysis

Brand Post Types Days of the week

0 10 20 30 40 50

0 100 200 300 400 500 600 700

Videos

Photos

Links

Plain Text

Polls

Number of Posts

Engagement Score

Engagement Score Number of Posts

0 5 10 15 20 25

0 200 400 600 800 1,000

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

Number of Posts

Engagement Score

Engagement Score Number of Posts

Top Keywords Used Frequency

Juniper Networks 701

Techkriti'16 88

Title Sponsor 88

NSA 77

security agency 52

User Posts

0

20

40

60

80

100

120

140

160

180

200

1-Oct 8-Oct 15-Oct 22-Oct 29-Oct 5-Nov 12-Nov

19-Nov

26-Nov

3-Dec 10-Dec

17-Dec

24-Dec

31-Dec

Positive Neutral Negative

Juniper Networks responded to 10 conversations generated by the 739 Posts fans published.

Juniper Networks appears to participate more when Fan conversations have greater positive vibes than negative.

User Posts - Engagement

Brand Responses Sentiment

1%

99%

Brand Participation Brand Non Participation

35%

4%

61%

Posititve Negative Neutral

Analysis of

Juniper NetworksTwitter Account

Oct 01, 2015 - Dec 31, 2015

Brand Overview

FOLLOWERS NEW FOLLOWERS FOLLOWER

GROWTH

COUNTRY

62,514 3,168 5.34% Worldwide

Juniper Networks@JuniperNetworks

Engagement Score

95

Total Proactive Tweets

518

Retweets Total

127

Replies Total

83

Favorites Total

3,433

Total Mention

3,506

Total Retweets

3,007

Response Rate (%)

2.22%

Average Reply Time (mins)

9694

BRAND TWEETS USER TWEETS

Brand Overview

58K

58K

59K

59K

60K

60K

61K

61K

62K

62K

63K

63K


Follower Growth

Total Followers

62,514

New Followers

3,168

3K

3K

3K

3K

3K

3K

3K

3K

3K

3K


Followee Growth

Total Followees

3,340

New Followees

21

Engagement

0

250

500

Juniper Networks had an average engagement score of 95 and a highest of 325.

0

5

10

15

20


Proactive Tweets Retweets

Brand Tweets

Proactive Tweets Retweets

518 127

Meet the new QFX5200 line of switches! #NXTWORK

#InstantEvolution https://t.co/9AisBCVauT

https://t..

03-Nov-15, Tue 12:19PM

ENGMT. FAV. REPLIES RETWEETS

563 21 2 52

Top Engaging Tweets

Celebrating the hard work of all security engineers during

#CyberAware month! https://t.co/bQYDgWeN..

With automation, it's all or nothing -@steveliput explains why: https://t.co/ci0AXYhP9D

#BigNFVIde..

28-Oct-15, Wed 04:15PM


555 39 0 50

18-Nov-15, Wed 03:19PM


548 72 4 44

NO IMAGE NO IMAGE NO IMAGE

http://www.twitter.com/JuniperNetworks/status/661593591488249857



Posts with Hashtags engage the best. Those with Mentions are the most frequent

0 50 100 150 200 250 300 350 400 450 500

0 20 40 60 80 100 120

Links

Plain Text

Hashtags

Mentions

Number of Posts

Engagement Score

Engagement Score Number of Tweets

Brand Tweet Types

0 20 40 60 80 100 120 140 160 180

0 200 400 600 800 1000 1200

#nxtwork*

#bignfvidea*

#instantevolution*

#manhattanproject*

#datacenter*

#sdn*

#junos*

#networksthatknow*

#cyberaware*

#onenetwork*

User Tweets about Hashtag

Brand Tweets about Hashtag

Brand tweets User Tweets

Volume of Tweets with Hashtags

0

100

200

300

400

500

600

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov 15-Nov 20-Nov 25-Nov 30-Nov 5-Dec 10-Dec 15-Dec 20-Dec 25-Dec 30-Dec

nxtwork bignfvidea instantevolution manhattanproject datacenter

Spread of Hashtags by day

0 20 40 60 80 100 120 140 160 180

#onenetwork*

#junos*

#manhattanproject*

#nxtwork*

#networksthatknow*

#bignfvidea*

#datacenter*

#sdn*

#cyberaware*

#instantevolution*

Engagement Score

Hashtags - Engagement

Average Response Rate : 2.22%

0

50

100

150

200

250

300

1-O

ct

3-O

ct

5-O

ct

7-O

ct

9-O

ct

11-O

ct

13-O

ct

15-O

ct

17-O

ct

19-O

ct

21-O

ct

23-O

ct

25-O

ct

27-O

ct

29-O

ct

31-O

ct

2-N

ov

4-N

ov

6-N

ov

8-N

ov

10-N

ov

12-N

ov

14-N

ov

16-N

ov

18-N

ov

20-N

ov

22-N

ov

24-N

ov

26-N

ov

28-N

ov

30-N

ov

2-D

ec

4-D

ec

6-D

ec

8-D

ec

10-D

ec

12-D

ec

14-D

ec

16-D

ec

18-D

ec

20-D

ec

22-D

ec

24-D

ec

26-D

ec

28-D

ec

30-D

ec

Men

tio

ns a

nd

Rep

lies

Replies Mentions

Customer Service

Average Reply Time : 6 days 17 hours 34 minutes

0

20000

40000

60000

80000

100000

120000

1-Oct 6-Oct 11-Oct 16-Oct 21-Oct 26-Oct 31-Oct 5-Nov 10-Nov15-Nov20-Nov25-Nov30-Nov 5-Dec 10-Dec15-Dec20-Dec25-Dec30-Dec

Customer Service

Positive Negative Neutral

Customer Service

REPLY ANALYSIS REPLY SENTIMENT

0

10

20

30

40

50

60

70

Request ForDirect

Message

Request ForContact

Request ForView a Link

Request ForEmail

BrandApology

Plain Text

0

100

200

300

400

500

600

700

800

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Replies Mentions

Day of the week

0

50

100

150

200

250

300

350

12:00 AM 2:00 AM 4:00 AM 6:00 AM 8:00 AM 10:00 AM 12:00 PM 2:00 PM 4:00 PM 6:00 PM 8:00 PM 10:00 PM

Replies Mentions

Time of the Day

Total number of Retweets : 3,007

-50

0

50

100

150

200

250


Retweets of Brand Tweets Brand Tweets

Retweets

Total number of Mentions: 3,506

-50

0

50

100

150

200

250

300


Mentions Brand Tweets

Mentions

Influencers

Name Followers Tweets

Edward Snowden 1,883,804 1

BanTheBBC ✘ 288,434 1

Touya Akira 246,476 1

La Silla Rota 242,596 3

VMware 214,160 1

TOP 5 INFLUENCERS

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