THE MILLION DOLLAR CASE STUDY

Session #16:

Updates with Q&A

Journey to $1MM

June 7th, 2017

100% to

Session - 15 #MillionDollarCaseStudy Giveaway Winner

The Winner is

Janos Raduly

The Most Wanted

Jungle Snug

Color is Yellow ?!?

Hi guys, my name is Janos. I am 34 years old.

For many years I have been reflecting on what I would have like to do “when I grew up”. My dream has

always been having a business, but I have never had any opportunities to learn, and I wasn’t sure which

direction should I follow in my professional life. That’s why I can show up a very varied and colorful

resume, including living in four different countries.

For some reason, whenever I started something, I did not persevere and leave the project half way, or,

worst, before even commencing.

I have started showing interest about the fantastic and powerful world of Amazon in January 2016. I didn’t

know anything about it but I knew that it could be one day my world too… I had many questions and

doubts in mind at the beginning. I have spent almost all of my spare time on internet looking for

information, watching videos, reading blogs, following ‘’selling gurus’’ but eventually all of them gave only

half information and were asking to buy the full course! So I had almost given up when finally I discovered

a group where guys were giving concrete help, a ton of useful information and they didn’t ask anything in

exchange. This group is called Jungle Scout!!! Video after video, e-book after e-book and about after 12

months of research and learning also from #MillionDollarCaseStudy I started to see things clearly.

At the middle of February this year I have contacted for the first time a Chinese supplier and eventually on

23th of May my first shipping has arrived to Amazon’s warehouse. ;-)

In these days I’m ‘fighting’’ for the reviews and already contacting Alibaba for my next item to sell!!!

If there is something I have learned, guys, during this adventure is that if you really want to reach your

objective and you don’t give up, overcoming all the obstacles, than YOU CAN DO ANYTHING!

Success is a master of camouflage because it always looks like hard work.

A special HUGE thanks to all of the team of Jungle Scout, please don’t stop what you are doing, because

you are really changing the life of your followers.

Runner Up Liz Kellog

GIVEAWAY : Win a JS Extension or a T-Shirt

▸ HOW TO ENTER Use this Link to Enter our Giveaway

www.junglescout.com/giveaway

The link will also be in the Video Description of the Replay on YouTube!

▸ 3 Winners, 1 Prize for Each ! ▹ 1 Chrome Extension Pro▹ 1 Chrome Extension Lite▹ Jungle Scout T Shirt ▹ Featured on the Website!

▸ Winners selected every week for all of 2017!

Updated Timeline

Arrived At

Amazon

Uploaded

Pictures

Started

Launch

Hope to have

good lifestyle

images

Hope to be on

First Page

Our Launch Images (not recommended)

Professional Pictures from ProductPhotography.com

Hot Off the

Press!

Pictures from ProductPhotography.com

Pictures from ProductPhotography.com

Pictures from ProductPhotography.com

Pictures from ProductPhotography.com

How many units and how much money?

Our Order

We ordered 1000 PCS @ $5.45/pc

Total COGS = $5450

We chose air shipping @ $3900 😮

(Ocean Shipping Quote was $737)

Our Cost/Unit w/ Air: $9.35

(Our potential Cost/Unit w/ Ocean: $6.19)

Other Important Numbers

Total FBA Fees: $7.92

Profit/Unit: $24.95 - $7.92 - $9.35 - $1 = $6.68

27% Margins or 71% ROI

Next Shipment (Ocean) Numbers

Profit/Unit: $24.95 - $7.92 - $6.19 - $1 = $9.84

39% Margins or 159% ROI :-)

What about if you want to start with less Money?

● Start with a smaller Order

○ 1000 Units is a lot if this is your

first FBA experience

○ If we would of ordered 200 units,

it would of cost ~$1000

● Start with a less expensive Product

○ If you start with a product that

you can source for a $1 or $2,

you can get started with less

money

● Start with 1 Variation

○ We ordered 3 colors right from

the start, no need to do this we

just got excited

● Pick the cheapest shipping option

○ For small, light products, air could

be the cheapest

○ For bulkier or heavy products,

ship Ocean (we could of saved

$3100)

Sales

See Fetcher

Update on Brand Registry

Closed again? WTH

I will probably do the GTIN exception since we don’t have a GS1 UPC code, however, I’m

not too concerned about it.

Regulations & Testing

I just told them I needed all the tests to pass CPSC guidelines for Baby Products in the USA. This is what they told me I needed.

Tests and Costs:

- US$ 11 for CPSIA Section 103 Tracking Labels Check for Children's Products- US$ 42 for 16 CFR 1500 - Mechanical Hazards - US$ 15 for 16 CFR 1500 - Hazardous Substances and Articles - Part 44: Determination of extremely flammable and flammable solids- US$ 11 for California Prop 65-Total Lead and CPSC Total Lead(paint and substrate) test- US$ 68 for CPSIA/prop 65 - Phthalates content (7P)- US$ 18 for 16 CFR 303 Textile Fiber Products Identification Label - US$ 30 for 16 CFR 423 Care Labeling---------------------------------------------

Total : US$ 195

Early Reviewer Program

Amazon’s New Program to help listings get Reviews

Cost: $60

Amazon asks shoppers after they have purchased your product to leave a review in exchange

for a $1-$3 Amazon gift card

Only works until the listing has 5 reviews

Under the “Promotions” tab in Seller Central.

See all the details here:

https://www.amazon.com/gp/help/customer/display.html?nodeId=202094910&ie=UTF8

Next Steps

● Add Lifestyle images

○ Cute baby photos

○ Maybe a parent holding the baby?

● Do a little design work on the images

to highlight our main differentiating

factors

○ Thicker, larger, included wash cloth

● Check PPC after a week and optimize

○ Also pull our search terms and

include those in the listing

● Crap! Forgot to set up our

email campaigns asking for

Reviews

○ Do that ASAP

● Set up A/B test for main

image pronto

○ Need to test the main

image and price ASAP

Images from Designer

Images from Designer